NEW Ethics Guidelines — annotated especially for the nonprofit community — for Behavior, Mobile Marketing
**The annotated Guidelines in their entirety can be found here.
**Join the DMA’s Corporate & Social Responsibility (CSR) Compliance Officer Network by completing this form.
The Nonprofit Federation intends and believes that its guidelines for ethical behavior are the strictest and most comprehensive in both the direct marketing and charitable communities. As an operating division of the Direct Marketing Association, the Nonprofit Federation requires its members to adhere to the same ethical guidelines as other DMA members, as delineated in the Commitment to Consumer Choice, which all DMA members are required to sign, and the Guidelines for Ethical Business Practice (a specially annotated version for DMANF members)
and the Donor’s Bill of Rights, as adopted by the Nonprofit Federation and other major organizations representing the nonprofit sector. Members and staff monitor the actions of the membership and of others in the nonprofit community, and take appropriate action in cases of suspected ethical violations.
**Complaints to the DMA Committee on Ethical Business Practice are handled confidentially. If possible, complaints are resolved by modifying the offending documents or procedures, which the Committee reviews before closing the case. If a known violation continues, the Committee will publicize its findings, including the name of the violator and the facts of the case. Where a law may have been violated, it forwards the case to the appropriate law enforcement agency, and publicizes the referral.
