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Ethics

May 2009 DMA Ethical Guidelines
These guidelines have not yet been annotated for the nonprofit community.


Take the DMA ‘Green 15’ Pledge… and Achieve the Triple Bottom Line!  The Road to Sustainability Starts Here.
Fundraiser Pledge
Supplier Pledge

Standards of Conduct for Lists
These standards are currently under review and have not yet been adopted by the DMANF.

Contracting with Fundraising Professionals

Updated Article #31: Collection, Use, and Transfer of Personally Identifiable Data
DMA Commitment to Consumer Choice

DMA's Email Authentication Requirement

Disaster Relief Donor Guidelines

DMA Member Principles

DMA Guidelines & Business Tools

Guidelines for Ethical Business Practice

Telemarketing Sales Rule Flowchart for Fundraisers

Updated October 2007

The Nonprofit Federation intends and believes that its guidelines for ethical behavior are the strictest and most comprehensive in both the direct marketing and charitable communities. As an operating division of the Direct Marketing Association, the Nonprofit Federation requires its members to adhere to the same ethical guidelines as other DMA members, as delineated in the Commitment to Consumer Choice, which all DMA members are required to sign, and the Guidelines for Ethical Business Practice (a specially annotated version for DMANF members) and the Donor’s Bill of Rights, as adopted by the Nonprofit Federation and other major organizations representing the nonprofit sector. Members and staff monitor the actions of the membership and of others in the nonprofit community, and take appropriate action in cases of suspected ethical violations.

The Donor Bill of Rights

*Complaints to the DMA Committee on Ethical Business Practice are handled confidentially. If possible, complaints are resolved by modifying the offending documents or procedures, which the Committee reviews before closing the case. If a known violation continues, the Committee will publicize its findings, including the name of the violator and the facts of the case. Where a law may have been violated, it forwards the case to the appropriate law enforcement agency, and publicizes the referral.

 

DMA Nonprofit Federation
1615 L Street, NW, Suite 1100, Washington, DC 20036
nonprofitfederation@the-dma.org