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Here are some of the research papers and data available to DMANF members on the members only portion of this website:

Surveys

  • Member/Donor Newsletter Production Survey
  • USPS Delivery Survey Results
  • 2005 DMA Response Rate Report - Nonprofit
  • 2004 DMA Response Rate Report - Membership
  • 2003 DMA Response Rate Report - Membership
  • 2005 DMA Trends & Benchmarks in Nonprofit Direct Marketing
  • 2004 DMA Trends & Benchmarks in Nonprofit Direct Marketing
  • 2003 DMA Trends & Benchmarks in Nonprofit Direct Marketing

White Papers:

  • Non-Cash Contributions At Risk
  • California Nonprofit Integrity Act of 2004 (SB 1262): Charitable Solicitation
  • California Privacy Law (SB 27): Exchanging, Renting, Reselling Personal Information
  • Target Analysis Index - 3rd Quarter 2005
  • Donor Loyalty: The Holy Grail of Fundraising
  • Target Analysis Index - 2nd Quarter 2005
  • New Donor Bonding: The Value of Loyal Donors
  • Boomers! Navigating the Generational Divide in Fundraising & Advocacy
  • Put Email to Work
  • Without Passion Organizations Perish
  • How to Catch the Online Donor of Your Dreams or 10 New Best Practices for Online Fundraising
  • Drilling for the Truth: The Power of Testing in Fundraising
  • Loyalty Building Newsletters: Four Principals for Making Your Newsletter a Powerful Fundraising Tool
  • One to One: Five Smart Ideas to Improve Communications with Members, Donors and Other Customers

See what you are missing?

Join Now or contact Jill Murphy at 202.861.2497 for more information.

 

DMA Nonprofit Federation
1615 L Street, NW, Suite 1100, Washington, DC 20036
202.628.4380
nonprofitfederation@the-dma.org