The DMA Professional Development & Training Program Proposal

Events and Education

Research

Government

Membership

Resources

DMA Bookstore

About DMA

Tell a friend
about this page

Suggestion box

DMA Professional Development & Training
Program Proposal Requirements

Proposals must use the official proposal form, found below.

A separate, complete proposal form must be submitted for each proposed seminar topic/title. Proposals may be submitted by e-mail to: pdt-rfp@the-dma.org or faxed to 212.719.1952. Supporting material may be submitted to DMA Professional Development & Training - Request for Proposals, 1120 Avenue of the Americas, New York, NY 10036. (Please be sure to reference the proposal's original submission date, and whether it was by fax or e-mail, when mailing to this address.)

Proposals may be for developing, teaching or developing and teaching a seminar. In the last case, DMA, at our sole discretion, may choose to ask you to develop the seminar, even if you are not chosen as an instructor, and vice versa.

1. Date

2. Name

3. Title

4. Company

5. Address

6. City

7. State

8. Zip

9. Phone

10. e-mail

11. Topic/Seminar Concept and Title: (A one to two paragraph description of seminar topic, including a proposed title.)

12. This is a proposal to:

Instruct
Develop
Develop and Instruct

13. Please provide (cut and paste is fine) your CV and/or bio below to describe your credentials (in the content area(s) and/or your training capabilities). Include references and their contact information, pls. Please note that the reviewer may not be a subject matter expert, so please elaborate as desired.

14. What will attendees learn? (State benefits of attending, e.g. 'Attendees will learn how to analyze their e-mail marketing campaigns results.')

15. How will they learn these things? (State methods of instruction, e.g. 'Attendees will review all revenues and costs of hypothetical campaigns, examining all of the areas of potential improvement. In addition to lecture, seminar will utilize a "before and after," small-group exercise designed to examine all aspects of revenue/cost and response measurement in e-mail marketing campaigns. The 'before' exercise will set the stage for what they know before the class, and the 'after' will help them apply what they've learned. During these two exercises, instructor will critique groups' work.)

16. Please provide a course outline below. (Provide as much information as possible as the reviewer may not be a subject matter expert.)

17. How many hours/days do you envision this seminar to be?

18. What method of delivery do you envision (in-the-room, webinar, teleseminar, asynchronous learning, other)?

19. What is the ideal number of attendees?

20. Is there an upper or lower limit at which this seminar "wouldn't work"? If so, what are they and why?

21. What audio visual, computer, and other equipment will you employ?

22. What is the target audience? (List industries, titles, functions, levels, geography, anything and everything that will help the reviewer grasp the audience's size and scope.)

23. Do you know of any similar seminar, workshop or conference that either The DMA or another organization is currently running or has run? (Please describe.)

24. Have you done (developed or led) a similar seminar for any other organization? If so, please describe.

25. Why should attendees attend this seminar? (What is the USP?)

26. What timeframe do you envision for this seminar? (When do you think you could be ready to deliver a final notebook and/or to teach it?)

27. Is there a specific time of year that this seminar should be presented to be most effective? Similarly, is there a time of year that this seminar should not be presented? (e.g., A seminar on saving money on your taxes SHOULD be presented before the end of the tax year, a catalog seminar SHOULD NOT be presented when the holiday books are being put together, etc.)

28. What other information would you like us to have in order to make a decision on your proposal?

Please click below to submit your Proposal. Upon clicking, you will be taken to a screen that explains when you will hear from us, etc. Thank you for your interest.