POINT

Welcome to Point, DMA's digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum, per installment.  Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience. 

Fall 2010
	Spring 2010
	Fall 2009
	Spring 2009