PostalPRC Approves USPS Summer SaleDMA STATEMENT ON USPS 'SUMMER SALE' APPROVAL Washington, DC, June 4, 2009 – The Direct Marketing Association (DMA) today applauds the initiative and creativity of the United States Postal Service (USPS) and commends the diligent and expeditious endorsement of the USPS Summer Sale by the Postal Regulatory Commission (PRC). "The Summer Sale provides an opportunity for marketers and the USPS to create an independent and much needed stimulus to their businesses and the nation's economy," said John Greco, DMA President & CEO. The potential benefits from the program will accrue to the entire supply chain from creative entities to paper suppliers, printers and private sector common carriers. The Postal Service estimates that they will realize between $38 million and $95 million in additional net revenue from the expected increase in mail volume. Direct mail and catalog remain significant contributors to the US economy, accounting for over $56 billion of advertising spending last year and sales of more than $702 billion – including nearly $155 billion in catalog sales. The Summer Sale program will buttress this important segment of the economy. By endorsing the Summer Sale, the PRC is allowing the USPS to take advantage of the pricing flexibility that DMA worked so hard for in the passage of the Postal Accountability and Enhancement Act. DMA has long advocated seasonal pricing. At the Postal Regulatory Commission/Postal Service Summit in 2007, then DMA Chairman Markus Wilhelm urged the Postal Service to offer seasonal rates and even daily rates to grow mail volume during slower times. DMA endorsed cooperation between the USPS and mailers then, and will continue to do so in the future. The basic outline of the sale is that any mailer with over 1 million pieces of annual volume is entitled to a 30 percent rebate on the incremental increase in volume mailed between July 1 and September 30, 2009, over previous years. These numbers are subject to a series of calculations that adjust for current mailing trends and any shift in October 2009 volume. You can learn more about the details of the sale here http://www.the-dma.org/postal/. To inquire about your company's eligibility email summersale@usps.gov. Please click here to view the PRC Summer Sale approval. DMA looks forward to a successful execution of this initiative and encourages the USPS to continue the use of flex pricing in 2010 with the ability of a broader base of mailers to qualify. The full decision is available here 2009 Postal Rate IncreasesThe United States Postal Service (USPS) has announced its 2009 postal rates, which will be implemented on May 11, 2009. DMA letter to The Honorable Carolyn L. Gallagher, Chairman, Board of Governors, Unites States Postal Service The Direct Marketing Association and its 3,400 members, urge the Governors to defer the recently announced price adjustments scheduled for May 11, 2009,
until at least the end of the current Postal Fiscal Year. Click here to see letter. The Direct Marketing Association, joined by the DMA Nonprofit Federation, the Association for Postal Commerce, the Alliance of Nonprofit Mailers, the Parcel Shippers Association, and the Mailing and Fulfillment Service Association, hosted a virtual seminar explaining the recently announced Postal Rate adjustments, effective May 11, 2009. The session featured a panel of experts from the US Postal service, including David Schoenfeld, USPS VP for Mailing Services, Jim Cochran, USPS VP for Package Services, and Maura Robinson, USPS VP for Pricing. Listen to a recording of the session (members only) View the slides from the session (members only) To access the USPSs 2009 rates for mailing services click here: United States Postal Service New Pricing Information To access a DMA chart that shows the percent change between the current (2008) rates and 2009 rates click here. To access a DMA chart with ST mail parcel and NFM rate comparison with change percentages click here To access additional compliance information from the Postal Regulatory Commission, please explore the links below: Package Services Cap Compliance: Periodicals Cap Compliance: Standard Mail Cap Compliance: First Class Mail Compliance: Special Services Cap Compliance: USPS Notice of Market-Dominant Price Adjustment: Articles on Postal Rates and StandardsDMA and Coalition of Organizations Send Letter to House Committees in Support of Postal Reform Bill USPS Revises Move Update Mailer Advisement Policy; Provides FAQs DMA Joint Coalition Comments on Proposed Standards for Booklets and Self-Mailers DMA Comments on Proposed Standards for Booklets and Self-Mailers
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