DMA Policy Generators

Environmental Planning Tool
This free web-based tool educates marketers on the complexity and variety of environmental issues facing the direct marketing community, and provides them with over 100 options to improve their environmental footprint. The tool features a generator function, allowing marketers to create and personalize an internal, environmental vision statement or policy.

Create a Privacy Policy Online
Consumer notification of information policies is a basic element of a direct and interactive marketer's information practices. DMA believes that all marketers operating online sites should make available their information policies to consumers in a prominent place.

Children's Privacy Policy Generator
This is a tool marketers can use to help them comply with the notice portion of both the Children�s Online Privacy Protection Act (COPPA) and the Federal Trade Commission COPPA Rule that implements the Act.

The Gramm-Leach-Bliley Act Privacy Policy Generator
The DMA is pleased to provide marketers with information and assistance on how to comply with the notice and opt-out requirements of the Gramm-Leach-Bliley Act of 2000.

DMA/Solutionary Information Security and Compliance Assessment Tool (members only)
This a tool for members to assess their level of information security against industry and regulatory standards."