Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct marketing plays in today’s advertising mix, DMA’s membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.
The DMA database is comprised of executives who have paid $500 to $2195 to attend DMA Conferences, Seminars, and Annual events. These include The DMA Annual Conference, DM Days Conference, etc. Seminar topics are focused on direct marketing fundamentals, database marketing, creative strategy, math and finance, customer relationship management, and e-marketing.
Within the DMA files are the movers and shakers of the direct, interactive, and database marketing industry. DMA members and event attendees are direct mail-savvy executives who have a interest in mail order offers, catalogs, and services. This file is great for:
Business/Marketing Magazines & Newsletters
Marketing Support Services
Database Services & Software
General Business Offers
DMA Members and Event attendees
Title Function Segments
Sales & Marketing
Terms and Conditions
Sample mail piece required. 3 - 5 working days required to process order. Payment due 30 days from mail date. Cancellation after mail date is fully due. 20% commission authorized brokers on base rate and all selection charges except PS labels and mag tape.
Unit of Sale: $500 - $2500
Gender: 50% Male; 37% Female
Source: 100% Direct Response
Updates: Every 4 weeks