DMA's List Rental Data Card

DMA Profile
Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct marketing plays in today’s advertising mix, DMA’s membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.

Audience Profile
The DMA database is comprised of executives who have paid $500 to $2195 to attend DMA Conferences, Seminars, and Annual events. These include The DMA Annual Conference, DM Days Conference, etc. Seminar topics are focused on direct marketing fundamentals, database marketing, creative strategy, math and finance, customer relationship management, and e-marketing.

Marketing Insight
Within the DMA files are the movers and shakers of the direct, interactive, and database marketing industry. DMA members and event attendees are direct mail-savvy executives who have a interest in mail order offers, catalogs, and services. This file is great for:

Business/Marketing Magazines & Newsletters
Marketing Support Services
Office Supplies
Printing/Production Services
Internet Services
Communications Providers
Database Services & Software
General Business Offers

Key Segments

162,500	DMA Members and Event attendees	$150/M
26,500	Foreign	$200/M

Title Function Segments

30,300	Sales & Marketing
68,000	Top Management
56,000	Middle Management
6,700	E-commerce Professionals

Business Type

9,700	Agencies
21,000	B-to-B
15,700	Catalog/Mail Order
13,000	Consumer Services
12,900	Financial
2,200	Internet
6,200	List/Database
6,400	Nonprofit
10,900	Publishing
21,300	Service Firms
3,000	Teleservices

Terms and Conditions

Sample mail piece required. 3 - 5 working days required to process order. Payment due 30 days from mail date. Cancellation after mail date is fully due. 20% commission authorized brokers on base rate and all selection charges except PS labels and mag tape.

Unit of Sale: $500 - $2500
Gender: 50% Male; 37% Female
Minimum: 5,000
Source: 100% Direct Response
Updates: Every 4 weeks

Addressable Material:

4 up Cheshire Labels
Pressure Sensitive Labels
Diskette/ E-mail

Selection Charges:

State/SCF/Zip	$ 10/M
Business Code	$15/M
Title/Function	$15/M
Keying	$ 3/M
4-Up Cheshire	$10/M
P/S Labels	$10/M
E-Mail/Diskette	$75/F

How To Get Started:

Contact Scott Perillo at Statlistics at 203.778.8700 or s.perillo@statlistics.com