DMA's RSS Subscription Options

Subscribe to DMA's RSS feeds to get news delivered directly to your desktop! RSS (Really Simple Syndication) is a format for sharing and distributing Web content, such as marketing news. Using an RSS reader, you can subscribe to data feeds of your choice from DMA.

Title	Copy URLs to RSS Reader
Marketing News (DMA Newsstand)	http://www.the-dma.org/cgi/rssnewsstand.xml
Press Releases	http://www.the-dma.org/cgi/rsspresslist.xml
White Papers	http://www.the-dma.org/cgi/rsswhitepapers.xml

How to Subscribe

For IE or Firefox users:
For users that have a RSS reader installed as part of IE or Firefox, or if you are using IE 7.0 or Firefox 2.0, the RSS icon in the toolbar will light up when visiting the page.
Simply click on the icon and subscribe to that particular feed.

If you have an RSS Reader (About RSS Readers):

Copy the URL/shortcut that corresponds to the topic that interests you.

Paste the URL into your reader.

My Yahoo! users:
Click on the "Add to My Yahoo!" button.
Follow the instructions for adding the feed to your My Yahoo! page.