Contents:

The DMA Segments and Councils

In an effort to serve you better, DMA has initiated the DMA segment strategy. The new Segment WEB PORTALS provide you with segment-specific information, news, events, useful links, and resources.

The DMA Special Interest Councils are part of DMA Segments. They are communities of individuals from DMA member companies that provide forums for sharing information and discussing common interests, challenges and more. Your membership in a DMA Special Interest Council includes access to an exclusive network of leading professionals in your segment, updates on the latest trends and best practices, free virtual seminars, leadership opportunities, and special discounts and invitations to all events sponsored by your Council(s).

Analytics
Segmentation, predictive modeling, data mining, and primary analytics

Broadcast
DRTV, radio, home shopping, and interactive TV

Business-to-Business
B-to-B marketing that includes a direct response component

Catalog and Multichannel Marketing
Issues pertaining to catalogers and multichannel marketers

Circulation
Subscriptions, renewals and ancillary revenue for publications

Customer Relationship Management
Leadership and best practices related to customer-centric, data-driven marketing strategies

Direct Marketing Agency
All aspects of running a successful direct marketing agency, relevant to senior executives and owners

Hispanic Marketing
Direct marketing efforts to the U.S. Spanish-speaking marketplace

Email
Authentication, deliverability, and best practices for email marketing optimization

Financial Services
Direct marketing of insurance and financial products and services

Insert Media
Packages, statements, co-op mailings, and ride-along programs

International
Direct marketing in U.S. and global markets

List & Data
List & database, brokerage, management, compilation, and ownership issues

Marketing Technology
Best practices in the selection and implementation of marketing technology

Pharmaceutical Marketing
Direct marketing of healthcare and pharmaceutical products to physicians and consumers

Retail Marketing
Use of direct response and database marketing to improve retailing

Search Engine Marketing
Integration of and best practices in search engine marketing optimization

Teleservices
Inbound, outbound, e-contact, in-house, service agency, domestic, international and other forms of teleservices

Travel and Hospitality
Direct and database marketing for airlines, cruise operators, hotel, timeshare, and gaming

Join a DMA Special Interest Council

Council membership is open exclusively to employees of DMA member companies. Annual Council membership dues are just $199. (I would like to join DMA.)

If your company is a DMA member, take advantage of this exclusive benefit and join one or more of the DMA Councils now. If you have questions, please email us or call at 212-768-7277.