Catalog and Multichannel Marketing Issues pertaining to catalogers and multichannel marketers

Circulation Marketing of magazine circulation and related products including subscriptions, renewals and ancillary revenue for publications

Insurance & Financial Services Direct marketing of insurance and financial products and services

Nonprofit The DMA Nonprofit Federation is a subsidiary of the DMA.  Different from a council membership, nonprofit members of the DMA are automatically Nonprofit Federation members.  Agencies, suppliers and other for-profit entities must purchase a Corporate Partnership with the Federation in order to receive Federation member benefits and participate in Federation initiatives.

Pharma and Healthcare Marketing Direct marketing of healthcare and pharmaceutical products to physicians and consumers

Retail Marketing Use of direct response and database marketing to improve retailing

Travel and Hospitality Direct and database marketing for airlines, cruise operators, hotel, timeshare, and gaming

Broadcast DRTV, radio, home shopping, and interactive TV

Contact Center Inbound, outbound, e-contact, in-house, service agency, domestic, international and other forms of teleservices

Email Marketing Email marketing best practices, research, and statistics

Insert Media All aspects of alternative print and interactive media, including packages, statements, co-op mailings and ride-along programs

Mobile Marketing Dialogue between carriers, marketers and agencies to develop best practices, provide updates and education, and self-regulate across the global DM community

Search Engine Marketing Integration of and best practices in search engine marketing optimization

Social Media The DMA Social Media Council (SMC) provides a forum for a community of common interest to share their online experiences and learn from experts how to best integrate social media marketing into an overall marketing strategy.

Agency All aspects of running a successful direct marketing agency, relevant to senior executives and owners

Analytics Segmentation, predictive modeling, data mining, and primary analytics

List & Data List & database, brokerage, management, compilation, and ownership issues

Marketing Technology Best practices in the selection and implementation of marketing technology

Business-to-Business B-to-B marketing that includes a direct response component

Hispanic Marketing Direct marketing efforts to the U.S. Spanish-speaking marketplace

International Direct marketing in U.S. and global markets

Agencies All aspects of running a successful direct marketing agency, relevant to senior executives and owners

Analytics Segmentation, predictive modeling, data mining, and primary analytics

Broadcast DRTV, radio, home shopping, and interactive TV

Business-to-Business B-to-B marketing that includes a direct response component

Catalog and Multichannel Marketing Issues pertaining to catalogers and multichannel marketers

Circulation Marketing of magazine circulation and related products including subscriptions, renewals and ancillary revenue for publications

Contact Center Inbound, outbound, e-contact, in-house, service agency, domestic, international and other forms of teleservices

Email Marketing Email marketing best practices, research, and statistics

Hispanic Marketing Direct marketing efforts to the U.S. Spanish-speaking marketplace

Insert Media All aspects of alternative print and interactive media, including packages, statements, co-op mailings and ride-along programs

Insurance & Financial Services Direct marketing of insurance and financial products and services

International Direct marketing in U.S. and global markets

List & Data List & database, brokerage, management, compilation, and ownership issues

Marketing Technology Best practices in the selection and implementation of marketing technology

Mobile Marketing Dialogue between carriers, marketers and agencies to develop best practices, provide updates and education, and self-regulate across the global DM community

Nonprofit The DMA Nonprofit Federation is a subsidiary of the DMA.  Different from a council membership, nonprofit members of the DMA are automatically Nonprofit Federation members.  Agencies, suppliers and other for-profit entities must purchase a Corporate Partnership with the Federation in order to receive Federation member benefits and participate in Federation initiatives.

Pharma and Healthcare Marketing Direct marketing of healthcare and pharmaceutical products to physicians and consumers

Retail Marketing Use of direct response and database marketing to improve retailing

Search Engine Marketing Integration of and best practices in search engine marketing optimization

Social Media The DMA Social Media Council (SMC) provides a forum for a community of common interest to share their online experiences and learn from experts how to best integrate social media marketing into an overall marketing strategy.

Travel and Hospitality Direct and database marketing for airlines, cruise operators, hotel, timeshare, and gaming