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WELCOME

The much-anticipated DMA Direct Marketing Agency segment portal is HERE and ready for your interaction.  These web pages feature relevant and timely information on events, news, resources, useful links, white papers and much more.  Add it to your favorites and email us your feedback.

Upcoming Events:

 

  • The DM Agency Council Winter Executive Briefing will be held on January 23 & 24, 2009 in San Diego, California. The WEB ’09 will focus on "Profitability, New Media and the Shifting Landscape" and will take place at the stunning LOEWS Coronado Bay Resort.  The excitement is building for this event!

     

    Look forward to other offerings in the near future.  Send your suggestions and ideas to Lisa Merizio Smith, Director, DMA Segment Services or call, 212.790-1567.

    • Case studies - DMA segments and councils need your success stories to share with other offline and online decision-makers.  Virtual and live sessions are a great lead generator and gives your account executives nice exposure to well known brands.  Let's talk about it.

     

 

 

 

 

DMA Direct Marketing Agency Council Member Benefits

 

About the Direct Marketing Agency Council  

 The goal of The DMA Direct Marketing Agency Council is to represent the interests of direct marketing agencies. The Council provides information and education to executives, as well as providing a networking forum for agencies and those who do business with agencies.

Membership Roster - To view the roster with access to online member profiles, you must sign in on the left as a DM Agency Council member.

 

Discount on DMA Reports/Research -  Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources tab where you’ll find a link to obtain your exclusive DM Agency Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code.  Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore. 

 

Access to Industry Knowledge and Exclusive Information - As a Direct Marketing Agency Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Direct Marketing Agency Segment Web pages.

 

Free Virtual Seminars and Exclusive DiscountsCouncil members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

  

 

Events Links & Tools Advocacy White Papers
12/01/2008 Secrets of Copywriting New York, NY Register Now!
12/01/2008 Web Marketing - Design. Navigation. Analytics San Francisco, CA Register Now!
12/03/2008 Creative Direct Marketing Strategies New York, NY Register Now!
12/04/2008 Advanced Copywriting Chicago, IL Register Now!
12/08/2008 Direct Marketing Institute New York, NY Register Now!
12/11/2008 Insert Media Council Roast & Toast Lunch New York, NY Register Now!
12/16/2008 List & Data Council Holiday/ Year Over Yet? Party New York, NY Register Now!
01/13/2009 Building a World-Class Analytics Functionality New York, NY Register Now!
01/20/2009 Copywriting Tools & Techniques E-Learning Seminar E-Course Register Now!
01/21/2009 Loyalty Marketing Workshop San Francisco, CA Register Now!
01/23/2009 Agency Winter Executive Briefing San Diego, CA Register Now!
01/26/2009 Direct Marketing Institute San Francisco, CA Register Now!
02/02/2009 Secrets of Copywriting San Francisco, CA Register Now!
02/03/2009 17th Annual Catalog on the Road Cambridge, MA Register Now!
02/09/2009 Direct Marketing Institute Chicago, IL Register Now!
02/23/2009 DMA Basics of Direct Marketing Minneapolis, MN Register Now!
03/04/2009 Busting Marketing Myths: Prove It Before You Promote It Chicago, IL Register Now!
03/10/2009 Web Marketing - Design. Navigation. Analytics Chicago, IL Register Now!
03/22/2009 DigiMarketing Summit Miami Beach, FL Register Now!
04/01/2009 Retaining and Winning Back Profitable Customers New York, NY Register Now!
04/16/2009 DMA Basics of Direct Marketing Philadelphia, PA Register Now!
04/20/2009 Creative Direct Marketing Strategies Chicago, IL Register Now!
04/27/2009 Advanced Copywriting Boston, MA Register Now!
05/05/2009 Loyalty Marketing Workshop Chicago, IL Register Now!
05/12/2009 Copywriting Tools & Techniques E-Learning Seminar E-Course Register Now!
05/14/2009 Web Marketing - Design. Navigation. Analytics New York, NY Register Now!
05/19/2009 Secrets Of Copywriting New York, NY Register Now!
05/20/2009 DMA Basics of Direct Marketing Detroit, MI Register Now!
06/22/2009 Creative Direct Marketing Strategies New York, NY Register Now!
DMA Members Only
Successful E-Mail Marketing Methods - September 2008
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008
8 Tips for Selling a Direct Marketing Campaign - June 2008
Deciding to Go International - June 2008
2008 EMail Marketing Strategies - June 2008
DMA Quarterly Business Review - Q1 2008 - May 2008
Membership In the Safe Harbor Program by Data Processors - May 2008
A new model for CRM - May 2008
Putting the Relationship back in Relationship Marketing - April 2008
Marketing Automation and the Enterprise Opportunity - March 2008
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008
The Art and Science of Email Marketing - March 2008
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008
Making Mail Relevant: The Perception of the Receiver - March 2008
A Prescription To Heal the Ad Agency Business - March 2008
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab - March 2008
DM ANALYSIS 2007 - March 2008
Quarterly Business Review, Quarter 4, 2007 - February 2008
Web Analytics - A Reporting Approach - February 2008
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008
2008 Direct Mail Format Report - February 2008
Increasing Response Rates with 1:1 Campaigns - January 2008
Market Research In The New Marketing Strategy Paradigm - January 2008
Postal rates have gone up. Now what? - December 2007
All White Papers
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