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Mark your Calendars - The DMA Agency Winter Executive Briefing is back!  Feb 24-25, 2012 at the Westin Diplomat, Hollywood, FL (immediately following the EEC Evolution Conference).  

Please send your ideas for future sessions to Lisa Merizio Smith, Director, Segment Services.

 

  

02/01/2012
Twitter Ad Revenues to Grow 83% to $259 Million in 2012, eMarketer Forecasts
 
02/01/2012
Direct Correlation Between CPG Website Use and In-Store Purchases, Study by Accenture, comScore, and dunnhumbyUSA Shows
 
02/01/2012
Consumer Spending to Rise This Valentine's Day, According to American Express
 
02/01/2012
hawkeye Releases 'Ten Marketing Trends for 2012' Report
 
01/23/2012
Behold The Power of the Pixel
 
01/20/2012
DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
 
01/20/2012
Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
 
01/20/2012
DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
 
01/20/2012
US Online Advertising Spending to Surpass Print in 2012, eMarketer Forecasts
 
01/20/2012
Nearly 50% of Internet Users in Europe Visit Newspaper Sites, comScore Reports
 
01/19/2012
DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
 
01/19/2012
Super Bowl Spending Reached $1.72 Billion over the Past 10 Years, Kantar Media Reports
 
01/19/2012
Mobile Banking Service Adoption to Reach over Half a Million Users by 2013, Juniper Research Finds
 
01/19/2012
US Internet Audience Watched 43.5 Billion Videos in December, comScore Reports
 
01/17/2012
Home Media Landscape Shifting to Digital Content, CEA Study Finds
 
01/17/2012
Shoppers Demonstrate Rays of Optimism, SymphonyIRI Reports
 
01/17/2012
More than Half of Retailers Testing In-Store Tablets in 2012, According to RIS
 
01/17/2012
Retail Hiring Continues to Slowly Improve, Kronos Retail Labor Index Shows
 
01/11/2012
Email Evolution Conference Presents Dynamic Keynote Lineup
 
01/11/2012
Email Evolution Conference Presents Dynamic Keynote Lineup
 
01/11/2012
In Social Commerce, Bad Reviews Are Good for Business, Says Reevoo
 
01/11/2012
Women's Digital Media Habits Outpaced Men's in 2011, Parks Associates Research Shows
 
01/11/2012
Banks Experiment with Customer Service on Social Media Platforms, According to Javelin
 
01/09/2012
DMEF Welcomes Three New Trustees
 
01/09/2012
DMEF Welcomes Three New Trustees
 
01/04/2012
Brick-and-Mortar Holiday Sales Down Year-over-Year, According to RetailNext Data
 
01/04/2012
iPad Hits Three Billion Downloads in Just One Year, Still Outgunning Android Tablets, Says ABI Research
 
01/04/2012
Consumer Confidence Remains Steady in December, Discover US Spending Monitor Finds
 
01/04/2012
US Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, comScore Reports
 
12/29/2011
Consumer Confidence in Economy, Technology Increase in December, According to CEA
 
12/28/2011
Amazon Soars; Netflix Plummets in ForeSee Holiday Study
 
12/28/2011
Final Christmas Push Propels US Online Holiday Spending to $35.3 Billion, Up 15%, comScore Finds
 
12/27/2011
Toys, Electronics, and Mall Sites, Top Online Categories for November, comScore Reports
 
12/27/2011
Facebook Was Top Search Term for Third Straight Year, According to Experian Hitwise
 
12/22/2011
iPad and iPhone Shoppers Account for 90% of all Mobile Purchases, RichRelevance Study Finds
 
12/21/2011
Heaviest Week in US Online Holiday History Pushes Season to $32 Billion, comScore Reports
 
12/21/2011
CMO Council Survey Highlights Financial Service Industry's Need for Greater Customer Reassurance
 
12/21/2011
Yahoo Extends Its Facebook Integration
 
12/21/2011
Texting, Social Networking Highly Prevelant Worldwide, Pew Research Shows
 
12/20/2011
DMA Announces Winners of 2011 NCDM Database Excellence Awards
 
12/20/2011
DMA Announces Winners of 2011 NCDM Database Excellence Awards
 
12/20/2011
US Advertising Expenditures Increased 1.5% in the First Nine Months of 2011, Kantar Media Reports
 
12/20/2011
Smart TVs Outpace 3D TVs This Holiday Season, According to Parks Associates
 
12/20/2011
Many Americans Turn to Digital Devices to Stretch Their Holiday Dollars, SapientNitro Survey Reveals
 
12/16/2011
$1.1 Billion Spent Online for Green Monday; 3rd Heaviest Day of Holiday Season, comScore finds
 
12/16/2011
National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
 
12/16/2011
183 Million Viewers Watched Online Video in November, comScore Reports
 
12/15/2011
Video Ad Spending Surpassed Expectations in 2011, Break Media Finds
 
12/15/2011
Older Americans Give More Generously than Other Americans, Chase Survey Shows
 
12/14/2011
Brands Hit by Data Skills Shortage, UK DMA Says
 
12/13/2011
Engaging Customers Online Creates Challenge for Advertisers, According to Forrester
 
12/13/2011
Holiday Travel is Risky Business for Mobile Devices, AVG Survey Shows
 
12/13/2011
Green Monday Online Sales Grow 19% Percent, ChannelAdvisor Finds
 
12/13/2011
Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
 
12/12/2011
DMA Appoints David Evans Senior Vice President, Content & Experience
 
12/12/2011
DMA Appoints David Evans Senior Vice President, Content & Experience
 
12/12/2011
Online Holiday Spending Approaches $25 Billion, Up 15% vs. Year Ago, comScore Reports
 
12/12/2011
Women Drive Philanthropic Decisions in Wealthy Households, Bank of America Study Finds
 
12/12/2011
Consumers to Increase Holiday Spend Despite Economic Pessimism, Auriemma Consulting Says
 
12/07/2011
Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year
 
12/07/2011
Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter And Year
 
12/05/2011
DMA Urges USPS to Withdraw Request for Exigent Postal Increase
 
12/05/2011
DMA Urges USPS to Withdraw Request for Exigent Postal Increase
 
12/01/2011
US M-Commerce Sales to Grow 91% to $6.7 Billion in 2011, According to eMarketer
 
12/01/2011
Smartphone Adoption Reaches 40% in Canada, comScore Finds
 
11/30/2011
Cyber Monday Spending Hits $1.25 Billion - Heaviest Online Spending Day in History, comScore Reports
 
11/30/2011
Sales Are Booming, but Customers Are Less Satisfied this Cyber Monday, According to ForeSee
 
11/30/2011
Cloud Computing to Become Mainstream in 2012, Frost & Sullivan Forecasts
 
11/30/2011
Most of Holiday Budgets Will Be Spent on Electronics; Tablets Beat Out E-Readers, TechBargains Survey Finds
 
11/28/2011
Black Friday Spending Up 26% vs. Year Ago, comScore Finds
 
11/28/2011
Online Payments Shift to Credit Cards at the Expense of Debit Cards, Javelin Forecasts
 
11/28/2011
Customer Communications is Priority for Improved Loyalty, Pitney Bowes Survey Suggests
 
11/22/2011
Amazon Fires at Apple as Tablet Demand Soars for the Holidays
 
11/22/2011
Consumers to Spend Less, Pay with Cash for Holiday Gifts, According to Triton Digital Survey
 
11/22/2011
Accelerating Tablet Adoption Dramatically Shifts TV Viewing Habits, QuickPlay Finds
 
11/17/2011
DMA Releases Quarterly Business Review (QBR) for Q3 2011
 
11/17/2011
DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
 
11/17/2011
DMA Releases Quarterly Business Review (QBR) for Q3 2011
 
11/17/2011
DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
 
11/14/2011
Google Sites Lead October Search Market with 66% of Search Share, comScore Reports
 
11/14/2011
Affluent Consumers Plan to Spend $1000-Plus This Holiday Season, According to Forbes
 
11/14/2011
95% of Teens Are Online; 80% of Online Teens Use Social Media Sites, Pew Study Shows
 
11/14/2011
Explosive Growth of Social Games in the US and UK in the Past 18 Months, PopCap Study Finds
 
11/11/2011
Online Retail Spending Reaches 36.3 Billion in Q3, comScore Reports
 
11/11/2011
Dramatic Rise of Tablets as eCommerce Device of Choice, Study by Jumptap Shows
 
11/11/2011
US Mobile Search Spend to Be 22% of Online Ad Spend by End of 2012, Efficient Frontier Predicts
 
11/11/2011
Mobile Shopping Creates a $15 Billion Opportunity for Retail Marketing and Advertising in 2012, Juniper Research Finds
 
11/09/2011
DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
 
11/09/2011
DMA Expresses Disappointment With Introduction of the 'Marketplace Fairness Act'
 
11/09/2011
US Retailers Forecast 2.9% Increase in Total 2011 Holiday Sales, BDO Survey Finds
 
11/09/2011
Minneapolis' Boost Joins with hawkeye
 
11/09/2011
UK Sales Worryingly Weak as Holidays Near, British Retail Consortium Reports
 
11/08/2011
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
 
11/08/2011
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
 
11/08/2011
DAA Announces Comprehensive Principles for Online Collection of Web Data
 
11/08/2011
US Local Digital Advertising Revenues Continue Upward in 2011, According to BIA/Kelsey
 
11/08/2011
Consumers Increase Holiday Budgets, but Continue Frugal Strategies, American Express Finds
 
11/02/2011
DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
 
10/14/2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award
 
10/14/2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award
 
10/14/2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar-Spiegel Dissertation Proposal Award
 
10/04/2011
US Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston
 
10/02/2011
DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth
 
10/02/2011
SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING
 
10/01/2011
DMA Releases 'Real-Time Marketing's Moment'
 
09/15/2011
DMA Supports Children's Privacy Protection
 
09/14/2011
DMA Announces 2011 Innovation Awards Winners
 
09/14/2011
DMA Calls on ICANN to Abandon Top-Level Domain Program
 
09/07/2011
Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to-B Marketer of the Year
 
08/30/2011
Q2 2011 North America Email Trend Results: Key Metrics Remain Strong and Average Volume; Per Client Continues to Increase
 
08/23/2011
DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic
 
08/12/2011
DMA Applauds Postal Service's New Cost-Cutting Proposals
 
Smartphones Gain As Mobile Phone Market Matures
DM News - Feb 23, 2010

DMA Politically Direct - Summer 2009 edition

DMA Quarterly Business Review - Q1 2008
Current economic trends in direct marketing

Quarterly Business Review, Quarter 4, 2007
Current economic trends in direct marketing

DMA Quarterly Business Review - Q3 2007
Economic trends in direct marketing

DMA Quarterly Business Review, Q2 2007, September 2007
Economic trends in direct marketing

DMA Reports/Research - Council Discount Code
Council members enjoy a 20% discount on all DMA Research Reports. Click here for the discount code.

DMA Direct Marketing Agency Council Member Benefits

 

About the Direct Marketing Agency Council  

 The goal of The DMA Direct Marketing Agency Council is to represent the interests of direct marketing agencies. The Council provides information and education to executives, as well as providing a networking forum for agencies and those who do business with agencies.

Membership Roster - To view the roster with access to online member profiles, you must sign in on the left as a DM Agency Council member.

 

Discount on DMA Reports/Research -  Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources tab where you’ll find a link to obtain your exclusive DM Agency Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code.  Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore. 

 

Access to Industry Knowledge and Exclusive Information - As a Direct Marketing Agency Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Direct Marketing Agency Segment Web pages.

 

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

 

For more information and to register for any DMA virtual seminar, visit DMA List of Events.

 

Events Links & Tools Advocacy White Papers
DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.

U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins

DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.

Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers

The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!

DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”

USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%

Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.

DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.

Privacy

Data Security

Postal – 2008 Postal Rate Increases

State Do Not Mail Registry Bills – 2008

Do Not Mail
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