Mark Your Calendar...

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

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Monthly OPEN PHONE CALLS- Easy and convenient, facilitated topical phone calls for members only will begin soon!  HELP US SELECT THE SCHEDULE OF TOPICS!  TAKE OUR QUICK SURVEY

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DMA UPDATES ITS GUIDELINES FOR TELEPHONE MARKETING.

DMA has updated the telephone marketing articles of its Ethics Guidelines to ensure that DMA members are following both best practices and federal law when conducting telemarketing campaigns.  The changes to the Guidelines reflect the Federal Trade Commission’s recent amendments to the Telemarketing Sales Rule (TSR). These amendments expressly bar prerecorded sales messages unless the seller has previously obtained the recipient's signed, written agreement to receive such calls.  The amendments also modify the TSR’s method for calculating the maximum permissible level of call abandonment.  DMA’s Corporate & Social Responsibility (CSR) encourages all telephone marketers to review the updated Guidelines to ensure they are following the rules correctly. In the coming weeks, DMA will be providing further tools to assist marketers in this important area.  To review the updated DMA Ethics Guidelines click here.  To be notified of future changes to the Guidelines and/or keep abreast of important policy and compliance issues affecting all marketing channels, please subscribe to the Triple Bottom Line e-bulletin.

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DMA Direct Marketing Agency Council Member Benefits

About the Direct Marketing Agency Council  

 The goal of The DMA Direct Marketing Agency Council is to represent the interests of direct marketing agencies. The Council provides information and education to executives, as well as providing a networking forum for agencies and those who do business with agencies.

Membership Roster - To view the roster with access to online member profiles, you must sign in on the left as a DM Agency Council member.

Discount on DMA Reports/Research -  Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources tab where you’ll find a link to obtain your exclusive DM Agency Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code.  Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore. 

Access to Industry Knowledge and Exclusive Information - As a Direct Marketing Agency Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Direct Marketing Agency Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

For more information and to register for any DMA virtual seminar, visit DMA List of Events.