| Announcements | News | Events | Analytics Council |
WELCOME!
The much-anticipated DMA Analytics segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our Analytics council members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Florencio (Anchie) Vicencio at fvicencio@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!
UPCOMING ANALYTICS SEGMENT EVENTS
Create Your Web Analytics 2009 Action Plan Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online Sponsored by the DMA Analytics Council and Coremetrics Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time. Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute. Attend this webinar to learn: REGISTRATION: FREE
Online:
Building a World-class Analytics Functionality: An Executive Networking and Training Forum.
Tuesday, January 13, 2009 l 9:00 AM - 3:00 PM
DMA Seminar Center, New York City
Live Seminar
Analytics Council Members: $79.00
DMA Member: $199.00
Non-Member: $299.00
Course Description:
If you are a decision maker or influencer responsible for creating best in breed analytic capabilities within your organization, then this session has been specially designed for you. Find out the level of analytic maturity that your company is currently at and identify where you want to be. Test your knowledge about available analytic techniques, methodologies and applications from a business perspective. Understand the true and tested approaches as well as new and innovative directions for future growth. Discover ways to measure success and the ROI of various analytic initiatives. In interaction with peers, learn about tools and resources as well as various ways in which they can be acquired – either internally or via outsourcing including offshore tactics. Over lunch, find out what’s working and what isn’t in an informal and open networking environment.
Speaker: Devyani Sadh, Ph.D., is CEO and Founder of Data Square
Customer Profiling and Data Modeling with Cluster Analysis Results
(Technical Course)
Monday, December 15, 2008
2:00 pm – 3:00 pm (EST)
Virtual Seminar
FREE to Analytics Council Members
Course Description
This presentation aims to increase your predictive modeling skills. If you are not currently using cluster analysis results (segmentation) in marketing custom models, you should attend this presentation. Similarly, f you have not benefited from using segmentation in custom models in the past, you may benefit from this presentation. First, learn the skills used by the pros, and then be walked through a step-by-step example. At the end, walk away with a "best practices" understanding of modeling with segmentation.
Speaker: Erin McClintic Tanenbaum is a Senior Statistician at Nielsen Claritas
Information on the above upcoming educational events will be available soon at the DMA Analytics Council website at http://www.the-dma.org/segment/analytics/
For questions, please contact F. Anchie Vicencio at (212) 768-7277 ext. 1431, or email at fvicencio@the-dma.org,
OTHER COUNCILS’ EVENTS
The DMA Catalog & Multichannel Marketing Council presents
Wednesday, November 19, 2008 – 1:00PM - 2:00PM (EST)
VIRTUAL SEMINAR
FREE to DMA Members. Click here for more information and to register!
Sponsored by Experian Marketing Services
During this virtual seminar, you will learn how to build loyalty through customer relationship management programs, while measuring which of your multichannel programs are generating the biggest returns. Attendees will also receive a free copy of “Marketing Success in an Economic Slowdown.” This whitepaper argues that now is the time for marketers to amp up their efforts, focus in on existing customers, and use science to drive nimble marketing decisions.
| 12/01/2008 | Web Marketing - Design. Navigation. Analytics | San Francisco, CA | Register Now! |
| 12/03/2008 | Create Your Web Analytics 2009 Action Plan | Virtual Seminar | Register Now! |
| 12/15/2008 | Customer Profiling & Data Modeling With Cluster Analysis | Virtual Seminar | Register Now! |
WELCOME!
The much-anticipated DMA Analytics segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our Analytics council members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Florencio (Anchie) Vicencio at fvicencio@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!
Vision
The vision of the Analytics Council is to be the premier source of information for innovative thinking, cutting edge methodologies and best practices of analytic applications regarding direct response and customer analytics for the Direct Marketing Association community.
Mission
The mission of the Analytics Council is to provide services, opportunities and resources that advance our members’ educational, social and professional development needs, for both analytic practitioners as well as managers and executives responsible for leveraging analytics to drive return on marketing investment.
Functional Strategies
1.Foster technical growth by hosting council sponsored on-line and in-person seminars and publications such as the Analytics Journal and quarterly newsletters that provide "how to" information on:
- analytic infrastructure development and data integration strategy
- escriptive analytics and predictive modeling techniques for driving
- traditional acquisition, loyalty and cross-sell marketing programs as well as newer data mining methodologies and applications such as text mining, RFID and supply chain analytics, marketing mix optimization and event-driven marketing
- metrics, measurement and ROI computations
2.Facilitate professional networking and career development by hosting networking get-togethers, mentoring and tough-nuts programs and the industry-recognized Analytics Certificate Program.
3.Enable professional growth through interactions with the larger business community to develop and determine best practices in the acceptance and usage of analytics to drive business goals.
Target Audience
The Council seeks to support two distinct segments:
1.Trained analytics practitioners with an advanced degree in statistics, economics, psychometrics, computer science, artificial intelligence or related disciplines.
2.Managers,Directors and Executives involved in the utilization of analytics to drive the business forward.
To view the roster with access to online member profiles, you must sign on as an Analytics Council member.
Analytics members can now easily connect with one another via the Analytics Blog. Post your opinions, learn from and comment on best practices and research findings, or pose questions to your industry peers! It's a great way to leverage the expertise of the Analytics Council membership and learn while you work from your own desk.
Council Events
Analytics Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.
In addition, you can attend events sponsored by the Analytics Council at a special discounted rate for Council members.
Create Your Web Analytics 2009 Action Plan
Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online
Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.
Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.
Attend this webinar to learn:
- Best practices for setting-up a web analytics practice, including which data to collect and which to forget
- Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
- How to use visitor segmentation to answer your business questions
- What additional data sources can supplement your analytics data for deeper customer analysis
REGISTRATION: FREE
|
Online: |
Building a World-class Analytics Functionality: An Executive Networking and Training Forum.
Tuesday, January 13, 2009
9:00 am – 3:00 pm (EST)
DMA Seminar Center, New York City
Live Seminar
Analytics Council Members: $79.00
DMA Members: $199.00
Non-Members: $299.00
Course Description:
If you are a decision maker or influencer responsible for creating best in breed analytic capabilities within your organization, then this session has been specially designed for you. Find out the level of analytic maturity that your company is currently at and identify where you want to be. Test your knowledge about available analytic techniques, methodologies and applications from a business perspective. Understand the true and tested approaches as well as new and innovative directions for future growth. Discover ways to measure success and the ROI of various analytic initiatives. In interaction with peers, learn about tools and resources as well as various ways in which they can be acquired – either internally or via outsourcing including offshore tactics. Over lunch, find out what’s working and what isn’t in an informal and open networking environment.
Speaker: Devyani Sadh, Ph.D., is CEO and Founder of Data Square
Customer Profiling and Data Modeling with Cluster Analysis Results
(Technical Course)
Monday, December 15, 2008
2:00 pm – 3:00 pm
Virtual Seminar
Free to Analytics Council Members
Course Description
This presentation aims to increase your predictive modeling skills. If you are not currently using cluster analysis results (segmentation) in marketing custom models, you should attend this presentation. Similarly, f you have not benefited from using segmentation in custom models in the past, you may benefit from this presentation. First, learn the skills used by the pros, and then be walked through a step-by-step example. At the end, walk away with a "best practices" understanding of modeling with segmentation.
Speaker: Erin McClintic Tanenbaum is a Senior Statistician at Nielsen Claritas
Information on the above upcoming educational events will be available soon at the DMA Analytics Council website at http://www.the-dma.org/segment/analytics/
For questions, please contact F. Anchie Vicencio at (212) 768-7277 ext. 1431, or email at fvicencio@the-dma.org,
You’re Invited to Participate in the 3rd Annual Analytics Challenge!
Sponsored by the DMA Analytics Council and CAC Group, Inc.
Compete against other industry leaders in building a marketing optimization model using the same dataset and raw variables. Transform, combine, and analyze the data utilizing your best tricks and tools! Be judged on merit – the best final models will be selected as winners, and the companies will be recognized as champions of the 2008 Analytics Challenge!
The winners of the challenge will be guaranteed an opportunity to present their submissions at a special session during NCDM 2008 Conference in December in Gaylord Palms Resort in Orlando, Florida. To continue acknowledging outstanding participation, this year winners will again be recognized in both client and supplier categories. All entries will compete for the overall 1st prize trophy.
Competiton’s Rules and Application
If you need additional information or have questions about this Challenge, please email challenge@cac-group.com.
Other Councils’ Upcoming Events
The DMA Catalog & Multichannel Marketing Council presents Wednesday, November 19, 2008 – 1:00PM - 2:00PM (EST) VIRTUAL SEMINAR FREE to DMA Members. Click here for more information and to register! Sponsored by Experian Marketing Services During this virtual seminar, you will learn how to build loyalty through customer relationship management programs, while measuring which of your multichannel programs are generating the biggest returns. Attendees will also receive a free copy of “Marketing Success in an Economic Slowdown.” This whitepaper argues that now is the time for marketers to amp up their efforts, focus in on existing customers, and use science to drive nimble marketing decisions.
Analytics Council Member Benefits
Council Events
Analytics Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.
In addition, you can attend events sponsored by the Analytics Council at a special discounted rate for Council members.
Mentoring Program
There is a new benefit exclusively for DMA Analytics Council members! In our ongoing efforts to foster careers in marketing analytics, we have launched the DMA Analytics Council Mentor Program. The goal of the program is to provide a means for connecting marketing analytics professionals with one another. There is no commitment other than what is agreed to between the mentors and the mentees themselves. For more information about the DMA Analytics Council Mentoring Program, click here.
View archived articles from Analytics Council E-Newsletters and other DMA news and announcements important to analytics. Access is exclusively for members of the Analytics Council.
2007 e-Newsletters
- Six Steps to Moving Beyond Email Campaign Reporting
By Thane Stallings - An Alternative Approach to Developing Robust Acquisition Models with Low Response Rates By Hualin Wang, Kaixia Zhang, and Tim Sweeney
- Marketing Mix Truth and Fiction in the Quest for Marketing Performance Measurement by Vinit M. Doshi, senior vice-president of Analytics at MMA (Marketing Management Analytics)
- A Customer Equity Modeling Approach to Channel Marketing
by Hongjie Wang, VP Customer Analytics, Fulcrum Analytics, Inc. and David King, CEO, Fulcrum Analytics Inc.
Joining The DMA Analytics Council
Maximize your DMA membership and JOIN the Analytics Council now. To learn more about Council activities, contact us at 212-768-7277 ext.1431 or fvicencio@the-dma.org.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
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