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Look for the DMA Analytics Journal 2012 to be released shortly. Free to Analytics-CRM Council members. Value priced for DMA members and non-members. Order yours today! Contact Lisa Merizio Smith at 212.790.1567 to place your order.
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Welcome to the DMA Analytics segment portal. These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! ADD IT TO YOUR FAVORITES and please email email@example.com with your thoughts and suggestions on content and features you would like to have access to!
The vision of the Analytics Council is to be the premier source of information for innovative thinking, cutting edge methodologies and best practices of analytic applications regarding direct response and customer analytics for the Direct Marketing Association community.
The mission of the Analytics Council is to provide services, opportunities and resources that advance our members’ educational, social and professional development needs, for both analytic practitioners as well as managers and executives responsible for leveraging analytics to drive return on marketing investment.
1. Foster technical growth by hosting council sponsored on-line and in-person seminars and publications such as the Analytics Journal and quarterly newsletters that provide "how to" information on:
2. Facilitate professional networking and career development by hosting networking get-togethers, mentoring and tough-nuts programs and the industry-recognized Analytics Certificate Program.
3. Enable professional growth through interactions with the larger business community to develop and determine best practices in the acceptance and usage of analytics to drive business goals.
The Council seeks to support two distinct segments:
1. Trained analytics practitioners with an advanced degree in statistics, economics, psychometrics, computer science, artificial intelligence or related disciplines.
2. Managers,Directors and Executives involved in the utilization of analytics to drive the business forward.
To view the roster with access to online member profiles, you must sign on as an Analytics Council member.
Analytics members can now easily connect with one another via this social community. Post your opinions, learn from and comment on best practices and research findings, or pose questions to your industry peers! It's a great way to leverage the expertise of the Analytics Council membership and learn while you work from your own desk.
Analytics Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.
In addition, you can attend events sponsored by the Analytics Council at a special discounted rate for Council members.
For questions, please contact firstname.lastname@example.org UPCOMING EVENTS
For questions, please contact email@example.com
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
Analytics Council Member Benefits
Analytics Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research. In addition, you can attend events sponsored by the Analytics Council at a special discounted rate for Council members.
There is a new benefit exclusively for DMA Analytics Council members! In our ongoing efforts to foster careers in marketing analytics, we have launched the DMA Analytics Council Mentor Program. The goal of the program is to provide a means for connecting marketing analytics professionals with one another. There is no commitment other than what is agreed to between the mentors and the mentees themselves. For more information about the DMA Analytics Council Mentoring Program, click here.
View archived articles from Analytics Council E-Newsletters and other DMA news and announcements important to analytics. Access is exclusively for members of the Analytics Council.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
DMA Analytics-CRM Council Newsletter - June 2012
DMA Analytics Journal 2012 order form
Available in pdf or printed format. Only $19.95 for DMA Members.
DMA Analytics Journal 2012
Free download for DMA Analytics-CRM Council Members.
DMA Analytics Journal 2009
Infogroup Webinar PDF: How To Set Up Databases for Advanced Analytics
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
Analytics Journal 2008
Analytics Journal 2008
Tips on designing mobile Web sites
By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008
Mobile payments to hit $300bn by 2013
From Silicon.com, July 1, 2008
DMA/Solutionary Information Security and Compliance Assessment Tool
DMA Members only
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes
As Congress continues to seek ways to protect Americans from fraud and identity theft, the Direct Marketing Association (DMA) is asking legislators to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Corporate Responsibility Center
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
Politically Direct e-newsletter
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Mail Moves America
The mailing community recognizes that consumers want choice in how they manage their mail, are more environmentally conscious and want to secure their personal information.
Do Not Mail
Despite the growth of electronic communications, the mail remains an important vehicle for commerce, advertising, and information exchange. Advertising mail is now under threat. The growing number of Do Not Mail bills introduced in different states is a c
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