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Sign up for our Analytics Webinar Series which continues each month - Free to members!Webinar Series Topics and Dates:
- June 27, 2012 Marketing Mix Modeling and Optimization - Register here
- August 30, 2012 Semi-automated Attribution system for Profitable Media Decisions - Register here
- September 25, 2012 How to Predict who is Persuadable Before You Market - Register here
- October 31, 2012 How to Visualize Data for Effective Business Presentations - Register here
- November 28, 2012 TBD
- December 19, 2012 TBD
Recordings of past webinars:
- March 28, 2012 Introduction of Lifecycle of an Analysis - Recording and the PDF of presentation
- April 4, 2012: Experimental Design/Multivariate Testing — Recording and the PDF of the presentation
- April 11, 2012: Predictive Modeling/CHAID — Recording and the PDF of the presentation
- April 18, 2012: Segmentation and Basic Correlation Concepts — Recording and the PDF of the presentation.
- April 25, 2012: Using Customer Lifetime Value to Make Smarter Decisions —the Recording and the PDF of the presentation
- May 2, 2012: Digital Analytics: Isolating Digital ROI in a Cluttered Media Environment — Recording and PDF of the presentation .
Join the conversation on Twitter: #dmawebcast
Look for the DMA Analytics Journal 2012 to be released shortly. Free to Analytics-CRM Council members. Value priced for DMA members and non-members. Order yours today! Contact Lisa Merizio Smith at 212.790.1567 to place your order.
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Journal & E-newsletter:
Submit your journal abstract and articles for our upcoming enewsletter:
Do you have something to share about Social Media Intelligence and Mobile Marketing Intelligence?
- How are you collecting data and metrics?
- How are you using it for brand image?
- How are you incorporating these customer profiles into existing database profiles?
| 01/17/2013 | From Big Data To Big Marketing: Seven Essentials | Webinar | Register Now! |
| 01/24/2013 | Data-Driven Marketing: Where the Innovators Are | Webinar | Register Now! |
| 03/04/2013 | CRM & Database Marketing | New York, NY | Register Now! |
| 03/12/2013 | DMA in DC 2013 - Critical Issues for DMAAction | Washington, DC | Register Now! |
| 10/12/2013 | DMA2013 Conference & Exhibition | Chicago, IL | Register Now! |
Welcome to the DMA Analytics segment portal. These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! ADD IT TO YOUR FAVORITES and please email membership@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!
Vision
The vision of the Analytics Council is to be the premier source of information for innovative thinking, cutting edge methodologies and best practices of analytic applications regarding direct response and customer analytics for the Direct Marketing Association community.
Mission
The mission of the Analytics Council is to provide services, opportunities and resources that advance our members’ educational, social and professional development needs, for both analytic practitioners as well as managers and executives responsible for leveraging analytics to drive return on marketing investment.
Functional Strategies
1. Foster technical growth by hosting council sponsored on-line and in-person seminars and publications such as the Analytics Journal and quarterly newsletters that provide "how to" information on:
- analytic infrastructure development and data integration strategy
- escriptive analytics and predictive modeling techniques for driving
- traditional acquisition, loyalty and cross-sell marketing programs as well as newer data mining methodologies and applications such as text mining, RFID and supply chain analytics, marketing mix optimization and event-driven marketing
- metrics, measurement and ROI computations
2. Facilitate professional networking and career development by hosting networking get-togethers, mentoring and tough-nuts programs and the industry-recognized Analytics Certificate Program.
3. Enable professional growth through interactions with the larger business community to develop and determine best practices in the acceptance and usage of analytics to drive business goals.
Target Audience
The Council seeks to support two distinct segments:
1. Trained analytics practitioners with an advanced degree in statistics, economics, psychometrics, computer science, artificial intelligence or related disciplines.
2. Managers,Directors and Executives involved in the utilization of analytics to drive the business forward.
To view the roster with access to online member profiles, you must sign on as an Analytics Council member.
DMA Linked In Group: DMA Analytics Council
Analytics members can now easily connect with one another via this social community. Post your opinions, learn from and comment on best practices and research findings, or pose questions to your industry peers! It's a great way to leverage the expertise of the Analytics Council membership and learn while you work from your own desk.
Council Events
Analytics Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.
In addition, you can attend events sponsored by the Analytics Council at a special discounted rate for Council members.
For questions, please contact membership@the-dma.org UPCOMING EVENTS
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
Analytics Council Member Benefits
Council Events
Analytics Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research. In addition, you can attend events sponsored by the Analytics Council at a special discounted rate for Council members.
Mentoring Program
There is a new benefit exclusively for DMA Analytics Council members! In our ongoing efforts to foster careers in marketing analytics, we have launched the DMA Analytics Council Mentor Program. The goal of the program is to provide a means for connecting marketing analytics professionals with one another. There is no commitment other than what is agreed to between the mentors and the mentees themselves. For more information about the DMA Analytics Council Mentoring Program, click here.
View archived articles from Analytics Council E-Newsletters and other DMA news and announcements important to analytics. Access is exclusively for members of the Analytics Council.
Joining The DMA Analytics Council
Maximize your DMA membership and JOIN the Analytics Council now. To learn more about Council activities, contact us at membership@the-dma.org
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
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| Resources | Links & Tools | Advocacy | White Papers |
DMA Analytics-CRM Council Newsletter - June 2012
DMA Analytics Journal 2012 order form
Available in pdf or printed format. Only $19.95 for DMA Members.
DMA Analytics Journal 2012
Free download for DMA Analytics-CRM Council Members.
DMA Analytics Journal 2009
Infogroup Webinar PDF: How To Set Up Databases for Advanced Analytics
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
Analytics Journal 2008
Analytics Journal 2008
Tips on designing mobile Web sites
By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008
Mobile payments to hit $300bn by 2013
From Silicon.com, July 1, 2008
DMA/Solutionary Information Security and Compliance Assessment Tool
DMA Members only
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes
As Congress continues to seek ways to protect Americans from fraud and identity theft, the Direct Marketing Association (DMA) is asking legislators to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Infogroup webinar hosted 4-2011
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
DMA Spring 2009 Catalog
PDF Form
DMA’s Commitment to Consumer Choice
The Commitment to Consumer Choice (CCC) reflects DMA’s continued emphasis on empowering consumers and strengthening their trust with the direct marketing community.
Privacy Promise – DMA Member Compliance Guide
USPS Resource
Our new prices for domestic and international services. Calculate Domestic and International Postage. Find out exactly how much your mailing will cost.
E-Commerce Integrity Resource Center
GENERAL RESOURCES FOR MARKETERS
DMA Policy Generators
Email Glossary
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Corporate Responsibility Center
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
Politically Direct e-newsletter
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Mail Moves America
The mailing community recognizes that consumers want choice in how they manage their mail, are more environmentally conscious and want to secure their personal information.
Do Not Mail
Despite the growth of electronic communications, the mail remains an important vehicle for commerce, advertising, and information exchange. Advertising mail is now under threat. The growing number of Do Not Mail bills introduced in different states is a c
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