WELCOME!

The much-anticipated DMA Broadcast segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our Broadcast segment members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Terri Bartlett at tbartlett@the-dma.org  with your thoughts and suggestions on content and features you would like to have access to. 

Event sponsorship opportunities are available; please contact Terri at 212.768-7277 x1651 or tbartlett@the-dma.org.

ATTENTION BROADCAST COUNCIL MEMBERS:

CALL FOR NOMINATIONS - JAKE WEISBARTH SPIRIT AWARD

This Award, presented by the DMA Broadcast Council, is named after the late Jake Weisbarth, a former DMA Broadcast Council chairman, who touched the lives of many who knew and loved him, and whose contributions to direct marketing were exemplary.

The Jake Weisbarth Spirit Award will be presented to a current DMA Broadcast Council member who has demonstrated the most energetic and positive contribution to the DMA’s Broadcast Council. The award will be presented at an upcoming Broadcast Council event in 2009.
 
Please share with us the story of a current DMA Broadcast Council member who exemplifies Jake’s spirit of enhancing the industry’s image and growth through leadership skills, ethical standards and entrepreneurial spirit.
 
We encourage your participation in this important process and recognition. Past recipients include some of the most influential and hardest working members of the DMA Broadcast Council – Danette Dickerman, Gail Eberlein, and Joan Renfrow. Your nominee could be the next!

DEADLINE: Please fill out and submit the nomination form to Terri Bartlett by Friday, December 19, 2008. DMA Broadcast Council members can access this form by clicking on the Resources section then the Articles tab. There will be a link to the “Jake Weisbarth Spirit Award 2008 Nomination Form.”

NOW AVAILABLE - THE LIBRARY OF ECHO AWARD CASE STUDIES

Every year, the DMA International ECHO Awards honor the best direct/interactive campaigns of the year. Now these information-rich case studies are available online, for purchase, to inspire your next campaign.

You’ll be able to read the marketing strategies, deep dive into the media selection and tactics, click around the creative, and see results.

Visit ECHO Library – www.omnicontests3.com/dma/omnigallery/search

Search the ECHO Award Case Study Library by:

• Award level
• Business category
• Campaign Name
• Media

Special offer to DMA Members

From now until January 31, 2009

ALL case studies in this Library of ECHO Excellence are available FREE!

Visit these links for more details:

www.omnicontests3.com/dma/omnigallery/search

www.dma-echo.org

UPCOMING EVENTS

Create Your Web Analytics 2009 Action Plan

Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online

FREE Virtual Seminar

Sponsored by the DMA Analytics Council and Coremetrics

Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.

Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.

Attend this virtual seminar to learn:

• Best practices for setting-up a web analytics practice, including which data to collect and which to forget
• Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
• How to use visitor segmentation to answer your business questions
• What additional data sources can supplement your analytics data for deeper customer analysis  

REGISTER NOW!

 DMA Broadcast Council Member Benefits

About the DMA Broadcast Council  

The goal of The DMA Broadcast Council is to provide the most complete and centralized source of information and contact in the direct response industry. The Council is intended for those interested in broadcast direct response television, radio, and its role as a part of the multi-channel marketing mix.

Membership Roster - To view the roster with access to online member profiles, you must sign in on the left as a Broadcast Council member.

Discount on DMA Reports/Research -  Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Broadcast Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code.  Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore. 

Access to Industry Knowledge and Exclusive Information - As a DMA Broadcast Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Broadcast Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events. Discounts can be up to $100 off the DMA member price for Council-sponsored events!