Broadcast Segment

Join our Linked In group: www.linkedin.com/groups: DMA Broadcast Council

Congratulations to Phil Rozansky, Tower Media,
2009 Jake Weisbarth Spirit Award Winner.

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!
As a DMA Broadcast Segment Sponsor you'll have the opportunity to connect with leading marketers and segments. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.

To learn about the benefits of becoming a DMA Broadcast Segment Sponsor, contact membership@the-dma.org

02/22/2010

Consumer Interest Growing for Over-the-Top Video and Web-Enabled TV Devices, Says In-Stat

02/18/2010

Consumer Media Consumption Will Splinter in 2015, Says New Report from Unilever, Mindshare, and ESPN

02/10/2010

TV Ad Budgets Are Under Siege, According to ANA/Forrester Survey

02/05/2010

DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership

02/03/2010

Radio, TV, Print Budgets Slashed as Marketers Look Online to Build Brand Reputation, According to ExactTarget

01/29/2010

Boomers Are Multichannel Media Consumers, eMarketer Reports

01/25/2010

DMA Releases New Guidelines for Testimonials and Endorsements

01/25/2010

Ads Integrated Within Interactive TV Environment Outperform Broadcast TV Equivalents, Akoo Study Finds

01/21/2010

Daily Media Use Among Children and Teens Up Dramatically from Five Years Ago, Kaiser Study Finds

DRTV Pitchman Billy Mays Dead at 50
"His innovative role and impact on the growth and wide acceptance of direct response television cannot be overestimated or easily replaced; he was truly one of a kind," Khubani said of Mays in a statement. DM News June 29, 2009

Jake Weisbarth Spirit Award 2008 Nomination Form
Council Member Only

DRTV for the 21st Century
What is DRTV and how does it work?

Northern Lights Creates New DRTV Campaign for Manulife Financial's Flexcare
January 7, 2008 — Northern Lights Direct Response has created a new direct response television (DRTV) campaign for Manulife Financial’s Flexcare individual health and dental insurance product.

Mobile Broadcast TV to Reach Almost 120 Million Users by 2007, Juniper Research Suggests
September 24, 2007 — Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6bn by 2012, according to a new report from Juniper Research.

DDR TV Effectiveness Slide
Council Member Only

DMA Reports/Research - Council Discount Code
Council members enjoy a 20% discount on all DMA Research Reports. Click here for the discount code.
Council Member Only

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2007-2008 Edition

DMA Response Rate Trends Report, 2007 Edition

Decade of Data
10 Years of Vertis Customer Focus on Media Habits and Buying Behavior

DMA Broadcast Council Member Benefits

About the DMA Broadcast Council

The goal of The DMA Broadcast Council is to provide the most complete and centralized source of information and contact in the direct response industry. The Council is intended for those interested in broadcast direct response television, radio, and its role as a part of the multi-channel marketing mix.

Membership Roster - To view the roster with access to online member profiles, you must sign in on the left as a Broadcast Council member.

Discount on DMA Reports/Research - Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Broadcast Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code. Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore.

Access to Industry Knowledge and Exclusive Information - As a DMA Broadcast Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Broadcast Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

For more information regarding virtual seminars, visit DMA List of Events.