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Council Events and Free Webinars
07/20/2011 Webinar 07/21/2011 Webinar 08/10/2011 Webinar 08/24/2011 Webinar 08/31/2011 Webinar 09/08/2011 NY, NY 09/15/2011 Webinar 09/21/2011 NY, NY
| Articles | Statistics | Research | Segment White Papers |
"His innovative role and impact on the growth and wide acceptance of direct response television cannot be overestimated or easily replaced; he was truly one of a kind," Khubani said of Mays in a statement. DM News June 29, 2009
Jake Weisbarth Spirit Award 2008 Nomination Form
Council Member Only
DRTV for the 21st Century
What is DRTV and how does it work?
Northern Lights Creates New DRTV Campaign for Manulife Financial's Flexcare
January 7, 2008 — Northern Lights Direct Response has created a new direct response television (DRTV) campaign for Manulife Financial’s Flexcare individual health and dental insurance product.
Mobile Broadcast TV to Reach Almost 120 Million Users by 2007, Juniper Research Suggests
September 24, 2007 — Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6bn by 2012, according to a new report from Juniper Research.
Council members enjoy a 20% discount on all DMA Research Reports. Click here for the discount code.
Council Member Only
The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2007-2008 Edition
DMA Response Rate Trends Report, 2007 Edition
Decade of Data
10 Years of Vertis Customer Focus on Media Habits and Buying Behavior
DMA Broadcast Council Member Benefits
About the DMA Broadcast Council
The goal of The DMA Broadcast Council is to provide the most complete and centralized source of information and contact in the direct response industry. The Council is intended for those interested in broadcast direct response television, radio, and its role as a part of the multi-channel marketing mix.
Membership Roster - To view the roster with access to online member profiles, you must sign in on the left as a Broadcast Council member.
Discount on DMA Reports/Research - Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Broadcast Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code. Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore.
Access to Industry Knowledge and Exclusive Information - As a DMA Broadcast Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Broadcast Segment Web pages.
Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events. Discounts can be up to $100 off the DMA member price for Council-sponsored events!
For more information regarding virtual seminars, visit DMA List of Events.
| Events | Links & Tools | Advocacy | White Papers |
| 03/22/2012 | Mobile Marketing Day 2012 | New York, NY | Register Now! |
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Privacy Promise – DMA Member Compliance Guide
DMA Policy Generators
E-commerce Integrity Resource Center (General resources for marketers)
DMA’s Green 15 Toolkit
DMA’s Commitment to Consumer Choice
DMA’s Corporate Responsibility Resources
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
Wall Street Reform and Consumer Protection Act
http://www.the-dma.org/virtualseminars/quarterlycouncil/CFPA/video/
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
Politically Direct newsletter
DMA Environment Center
Do Not Mail
Protecting Consumers in the Next Tech-Ade: An overview of recent Federal Trade Commission hearings on the future of online commerce.
DMA President & CEO John A. Greco, Jr. participated in discussions on the future of marketing and advertising.
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