| Announcements | News | Events | B-to-B Council |
WELCOME!
We are happy to announce this new DMA Business-to-Business segment portal. This portal features relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing council web pages and we will continue our commitment to serving and connecting our Business-to-Business members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email F. Anchie Vicencio at fvicencio@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!
UPCOMING EVENTS FOR BUSINESS-to-BUSINESS SEGMENT
What's New, and What's Working, in B-to-B Direct Marketing Friday, October 3, 2008 l 2:00 PM – 3:00 PM (Eastern) Virtual Seminar FREE to Business-to-Business and Customer Relationship Management council members Come hear the latest in marketing tools and tactics available to business marketers—both online and offline, as well as the most powerful offer that is driving response among business buyers. Ruth P. Stevens will introduce some productive new techniques that are working today, and others that show signs of promise. She will also share some cautionary stories about what’s not working to help you select what will. Finally, gain insights into the tried and true practices of B-to-B which have stood the test of time, and have proved effective for business marketers today. Speaker: Ruth P. Stevens, President, eMarketing Strategy Ruth consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA Business-to-Business Council, and immediate past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. She is the author of The DMA Lead Generation Handbook, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. and NetFactor Corporation. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Managing Customer Experience, Satisfaction and Loyalty Friday, October 10, 2008 l 2:00 PM – 3:00 PM (Eastern Time) Virtual Seminar FREE to Business-to-Business council members as extended by CRM council. Creating and delivering customer experiences that meet and often exceed the brand promise is central to ensuring customer delight and loyalty. Customer satisfaction is almost always a key performance indicator (KPI) regardless of firm size or industry. We take the view that customer experience drives satisfaction and loyalty. Many businesses have made the mistake of investing heavily in CRM technologies without addressing the fundamentals, namely creating value and memorable experiences for customers. This virtual seminar will explain our approach to customer experience and satisfaction measurement, which should be cornerstone of any CRM or loyalty initiative. The topics covered include:
ON DEMAND VIRTUAL SEMINARS
Cut Through the Clutter of Contextual Marketing - July 24, 2008
Free Access to July 24, 2008 Recorded Virtual Seminar
Sponsored by the DMA Marketing Technology Council and Coremetrics
About the BUSINESS-to-BUSINESS COUNCIL
The goal of the DMA Business-to-Business Council is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise.
Business-to-Business Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a B-to-B Council member on the left. B-to-B marketers meet regularly, networking and sharing their knowledge with one another. The B-to-B Council hosts virtual seminars, seminars, and networking receptions to help members stay up-to-date on the latest in B-to-B marketing.
UPCOMING BUSINESS-to-BUSINESS SEGMENT SPONSORED EVENTS
What's New, and What's Working, in B-to-B Direct Marketing
Friday, October 3, 2008 l 2:00 PM – 3:00 PM (Eastern)
Virtual Seminar
FREE to Business-to-Business council members
Come hear the latest in marketing tools and tactics available to business marketers—both online and offline, as well as the most powerful offer that is driving response among business buyers. Ruth P. Stevens will introduce some productive new techniques that are working today, and others that show signs of promise. She will also share some cautionary stories about what’s not working to help you select what will. Finally, gain insights into the tried and true practices of B-to-B which have stood the test of time, and have proved effective for business marketers today.
Speaker: Ruth P. Stevens, President, eMarketing Strategy
Ruth consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA Business-to-Business Council, and immediate past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. She is the author of The DMA Lead Generation Handbook, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. and NetFactor Corporation. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.
Managing Customer Experience, Satisfaction and Loyalty
Friday, October 10, 2008 l 2:00 PM – 3:00 PM (Eastern Time)
Virtual Seminar
FREE to Business-to-Business council members as extended by CRM council.
Creating and delivering customer experiences that meet and often exceed the brand promise is central to ensuring customer delight and loyalty. Customer satisfaction is almost always a key performance indicator (KPI) regardless of firm size or industry. We take the view that customer experience drives satisfaction and loyalty.
Many businesses have made the mistake of investing heavily in CRM technologies without addressing the fundamentals, namely creating value and memorable experiences for customers. This virtual seminar will explain our approach to customer experience and satisfaction measurement, which should be cornerstone of any CRM or loyalty initiative.
The topics covered include:
- The concept of customer experience
- Link between customer experience, satisfaction and loyalty
- Customer experience and satisfaction measurement
- Analysis of data and creation of customer metrics
ON DEMAND VIRTUAL SEMINARS
Cut Through the Clutter of Contextual Marketing - July 24, 2008
Free Access to July 24, 2008 Recorded Virtual Seminar
Sponsored by the DMA Marketing Technology Council and Coremetrics
B-to-B Conferences, Events, and Exhibitions
Participate in DMA events such as the B-to-B Marketing Conference, DMDays New York, and the Annual Conference. You will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.
Research/Best Practices
Council members also enjoy 20% discount on all DMA Research reports. Look for discount code in the Research tab to purchase DMA world-class publications at www.the-dma.org/bookstore.
· B-to-B Sphere of Influence: Best Practices in Reaching the Right Person
· B-to-B Media Mix: Best Practices
· B-to-B Direct Marketing Benchmarks: From Lead Generation to Customer Retention, 2007 Edition
Council Awards
Winner of the 2008 B2B Marketer of the Year Award
Sterling Commerce
An AT & T Company
Maximize your DMA membership and JOIN the Business-to-Business Council now. To learn more about Council activities, contact F. Anchie Vicencio at 212-768-7277 ext.1431, or email at fvicencio@the-dma.org.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Segment White Papers |
10 years of Vertis Customer Focus on Media habits and buying behavior
Is There Light at the End of the Postal Tunnel?
How the new postal rate-making process affects catalogers, Part 1 of 2
Is There Light at the End of the Postal Tunnel?
Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2
Current Economic Trends in Direct Marketing
Quarterly Business Review, Quarter 4, 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review - Q3 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review, Q2 2007, September 2007
Current Economic Trends in Direct Marketing
Privacy Promise – DMA Member Compliance Guide
USPS Resource
E-Commerce Integrity Resource Center
DMA Policy Generators
Email Glossary
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
Data Security
DMA Corporate Responsibility
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
| Special Thanks To Our Generous Corporate Sponsors: |
 |
| Become a Sponsor |