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| 06/11/2012 | Direct Marketing Institute | New York, NY | Register Now! |
| 06/20/2012 | DMA2012 FlashCon | Webinar | Register Now! |
| 06/21/2012 | Creative Strategy and Copywriting for Integrated Marketers | New York, NY | Register Now! |
| 06/27/2012 | Marketing Mix Modeling and Optimization | Webinar | Register Now! |
| 07/17/2012 | State Legislative Update | Webinar | Register Now! |
| 08/06/2012 | Direct Marketing Institute | Chicago, IL | Register Now! |
| 09/18/2012 | Postal Reform: Securing a Future for USPS | Webinar | Register Now! |
| 09/19/2012 | Direct Marketing Institute | New York, NY | Register Now! |
| 09/25/2012 | How To Predict Who Is Persuadable Before You Market | Webinar | Register Now! |
BUSINESS-to-BUSINESS COUNCIL
The goal of the DMA Business-to-Business Council is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise. AWARDS: Learn about the Business-to-Business Council Marketer Of The Year Award.
Business-to-Business Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a B-to-B Council member on the left. B-to-B marketers meet regularly, networking and sharing their knowledge with one another. The B-to-B Council hosts virtual seminars, seminars, and networking receptions to help members stay up-to-date on the latest in B-to-B marketing.
UPCOMING EVENTS
Click here for a full listing of DMA educational seminars.
B-to-B Conferences, Events, and Exhibitions
Participate in DMA events such as DMDays New York, and the Annual Conference. You will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.
Maximize your DMA membership and JOIN the Business-to-Business Council now. To learn more about Council activities, contact membership@the-dma.org
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Segment White Papers |
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Is There Light at the End of the Postal Tunnel?
How the new postal rate-making process affects catalogers, Part 1 of 2
Is There Light at the End of the Postal Tunnel?
Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2
Current Economic Trends in Direct Marketing
Quarterly Business Review, Quarter 4, 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review - Q3 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review, Q2 2007, September 2007
Current Economic Trends in Direct Marketing
PDF of DMA Webinar: "B-to-B Data Sources: Comparative Analysis of Compiled and Response Databases” hosted by DMRS Group and eMarketing Strategy. 9-22-20111
B2B Lead Gen Webcast PDF
DMA / Reggie Brady Marketing Solutions Webcast 2011 - PDF
USPS Rate Hikes For Mailing Services Effective April 17, 2011
CRM 2.0 for the B2B Marketer
PDF of Webinar Hosted by Merkle 3-17-2011
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
B2B Excellence Award Nomination Form
Forward your nominations to nokeefe@the-dma.org
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
DMA’s Corporate Responsibility Resources
Privacy Promise – DMA Member Compliance Guide
USPS Resource
E-Commerce Integrity Resource Center
DMA Policy Generators
Email Glossary
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
DMA Comments on USPS 5-Day Delivery
NBC News Report, March 2010
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!
DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”
USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.
DMA Politically Direct e-Newsletter
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
Data Security
DMA Corporate Responsibility
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
| DMA Members Only |
| DoubleVerify's Trust Index Report - October 2011 |
| Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 |
| 2008 EMail Marketing Strategies - June 2008 |
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