| Announcements | News | Events | B-to-B Council |
WELCOME!
The DMA Business-to-Business segment portal features relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing council web pages and we will continue our commitment to serving and connecting our Business-to-Business members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email membership@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!
UPCOMING EVENTS
DMA `09 - San Diego, CA - October 17-22
If there's one show you go to this year, make it DMA 09! DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers: Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.
SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!
As a DMA Business to Business Segment Sponsor you'll have the opportunity to connect with leading marketers and segments. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.
To learn about the benefits of becoming a Business to Business Segment Sponsor, contact membership@the-dma.org
BUSINESS-to-BUSINESS COUNCIL The goal of the DMA Business-to-Business Council is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise.
Business-to-Business Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a B-to-B Council member on the left. B-to-B marketers meet regularly, networking and sharing their knowledge with one another. The B-to-B Council hosts virtual seminars, seminars, and networking receptions to help members stay up-to-date on the latest in B-to-B marketing.
UPCOMING EDUCATIONAL EVENTS
DMA `09 - San Diego, CA - October 17-22
If there's one show you go to this year, make it DMA 09! DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers: Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.
Summary of Upcoming Education and Events:
Mobile Couponing: Generating Sales and Consumer Engagement
Social Networking 101: Joining the Conversation
10 Tips To Winning At Consumer Centricity
Copywriting Tools & Techniques E-Learning Seminar
Database Marketing eLearning Seminar
Search Engine Marketing Certification Program
Top Ten Things: Email Authentication
Avoid Green Fatique & "Greenwashing"- Rules & Regulations
Click here for a full listing of DMA educational seminars.
B-to-B Conferences, Events, and Exhibitions
Participate in DMA events such as DMDays New York, and the Annual Conference. You will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.
Maximize your DMA membership and JOIN the Business-to-Business Council now. To learn more about Council activities, contact membership@the-dma.org
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Segment White Papers |
10 years of Vertis Customer Focus on Media habits and buying behavior
Is There Light at the End of the Postal Tunnel?
How the new postal rate-making process affects catalogers, Part 1 of 2
Is There Light at the End of the Postal Tunnel?
Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2
Current Economic Trends in Direct Marketing
Quarterly Business Review, Quarter 4, 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review - Q3 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review, Q2 2007, September 2007
Current Economic Trends in Direct Marketing
Privacy Promise – DMA Member Compliance Guide
USPS Resource
E-Commerce Integrity Resource Center
DMA Policy Generators
Email Glossary
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
Data Security
DMA Corporate Responsibility
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
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