Council Events and Free Webinars

Free Council Webinar: DMA Councils Regulatory and Legislative Update

February 23, 2:00 pm - 3:00 pm (EST)

Join key members from DMA's Government Affairs team, along with experts from the member community as we review the key regulatory and legislative issues facing marketers. This quarterly update will address Consumer Financial Protection Agency. Learn what it is, how it may be regulated and how DMA is representing this issue with the FTC and congress.

Free Council Webinar: Introduction to Mobile Marketing

February 25, 2:00 pm - 3:00 pm (EST)

Join Michael Ahearn, VP Marketing Strategy, iLoop Mobile as he discusses how Mobile Marketing is the "set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network" (Mobile Marketing Association, 2009) and is building roots in the strategies, plans and budgets of marketers everywhere. Significant evidence demonstrates that when mobile marketing is effectively employed as part of a multi-channel and direct marketing strategy, it generates tangible and measurable results. Results that get better ROI than campaigns without mobile.

Free Council Webinar: New Rules for Testimonials/Endorsements & Advance Consent Marketing

February 25, 3:00 pm - 4:30 pm (EST)

Do you know the new rules for using testimonials and endorsements in traditional and new media, including blogging and tweeting? Do you know the rules for advance consent marketing and post-transactions online, offline and via mobile/telephone? Whether you market online or by mail, telephone or radio -- it is essential to stay up-to-date with the latest changes in the DMA's Guidelines and the law.

Join us for a special compliance webinar on the new rules for testimonials and endorsements, as well as for advanced consent marketing.  Sponsored by the DMA's Corporate & Social Responsibility (CSR) department, this special compliance webinar will be led by experts in DMA's Government Affairs team.  The webinar is free and critical for all DMA members, whether you are a new or long-time DMA member!

Mobile Marketing Day 2010

March 4, 8:00 am - 5:00 pm (EST)

Join Conference keynote Alex Barza, Mobile Ad Sales, Google for Google’s Take on Mobile: Market Potential, Strategy and Case Studies.  You will also hear from leading experts from R/GA, Harte Hanks, Neustar, Netbiscuits, and many, many more!  Finally…be sure to attend "Legal Do's and Don'ts" with our legal experts and find out exactly what you can and cannot do with mobile.

Mobile Marketing is the new face of Direct it encompasses the best of both worlds: Internet marketing's interactivity with traditional direct marketing's accountability and ability to track ROI. While many marketers tap mobile for brand-related advertising, most of them expect to generate leads from click-throughs, registrations, click to call and SMS text opt-ins for alerts and offers. Attend this day-long session to convince yourself that mobile is the new face of direct.

ABOUT THE DMA CATALOG & MULTICHANNEL MARKETING COUNCIL  

The goal of the DMA Catalog & Multichannel Marketing Council is to represent the interest of Multichannel merchant companies, and communicate critical industry issues to its members. The council identifies timely topics and opportunities and develops relevant initiatives that members can apply while addressing those issues within their businesses.

UPCOMING EVENTS FOR CMMC MEMBERS!

DMA VIRTUAL SEMINARS

For information and to register for any of the DMA virtual seminars, visit DMA List of Events.

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS  

Membership Roster - To view the roster with access to online member profiles, you must sign on as a Catalog & Multichannel Marketing Council member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Catalog & Multichannel Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA Catalog & Multichannel Marketing Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Catalog & Multichannel Marketing Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - Catalog & Multichannel Marketing Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.