PDF of Collective i Webinar

TRUSTe

USPS Rate Hikes For Mailing Services Effective April 17, 2011
The average rate increase of 1.7 percent, is spread over all affected postage rates, and did not exceed the current inflation rate.

Return Path Webinar PDF - email Foundations
February 24, 2011

Retail Marketing Conference - Video Highlights
Best Buy Mobile, Dell, 1800flowers: Video Compilation of Innovation Keynote Panel at DMA Retail Marketing Conference

Retail Roadmap to Mobile Marketing
Copy of webinar presentation featuring three mobile marketing case studies, including Edible Arrangements and the Florida Panthers NHL Hockey Team.

Fruit Baskets
Send a great fruit basket to your colleagues or clients. Visit Hale Groves at halegroves.com

RMC Keynote Panel in Celebration FL

Keynote Presentation from Retail Marketing Conference 2010
Dell, Best Buy Mobile, 1800flowers.com, and Ovative Group address RMC2010.org

Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index

Postal Regulatory Commission - FY 2009 Annual Compliance Determination
"Fourteen market dominant products and services failed to cover attributable costs, losing in the aggregate $1.7 billion, including..."

USPS 2010 Summer Sale Fact Sheet
The ‘Summer Sale’ Program was created to provide an incentive for customers to increase Standard Mail use above the volume they would otherwise have sent. This allows companies to increase communication, acquire new customers and retain existing clien

USPS Provides Details on Proposed 2010 Summer Sale
Attached is the briefing provided by the USPS to MTAC 2-17-2010

USPS Provides Details on 5-Day Delivery
Attached is the briefing provided by the USPS to MTAC 2-17-2010

PowerPay Webinar: Credit Card Processing - Recorded 2-4-10

Marketing 1by1 Webinar - Recorded Jan 14, 2010
Mr. Keith Wardell is the author of the 2007 book, Marketing Out Of Control, which details the dominance of the consumer in the marketing process and provides a handbook for profiting from this new balance of power. A He is currently CEO of Marketing1by1,

Recording of November 10, 2009 DMA Regulatory & Legislative Update for Streamlined Sales & Use Tax
DMA Councils and the Government Affairs team conduct a webinar on Streamlined Sales & Use Tax Agreement, Affiliate Taxes, and other timely issues.

Intelligent Mail Barcode Resource Download Site
The Intelligent Mail barcode (formerly known as the 4-State Customer Barcode) is the next generation of USPS® barcode technology used to sort and track letters and flats. Intelligent Mail barcode technology, among other things, combines the capabilities o

Social Media: Live It, Love It or Leave It? Is Business Confused? - DMA Digital Newsletter: POINT
The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I

Recording: DMA | iLoop Mobile Webinar: Mobile Marketing at Retail - 9-23-2009
Mobile Marketing at Retail–A Review of Case Studies and Analytics

Recording - The Future of Mail:
Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel - Presented August 2009

Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.

August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues

USPS Move Update Requirements

New Address Requirements for Automation, Presorted and Carrier
The Postal Service adopts new address placement and formatting requirements for Periodicals, Standard Mail[supreg], Bound Printed Matter, Media Mail[supreg], and Library Mail flat-size pieces sent at automation, presorted, or carrier route prices.

USPS "Green" Website

Mail Moves America

Postal Explorer

MailPro
MailPro is a free bimonthly publication for mailing professionals. It contains information on current Postal Service programs and services, rates and classification, mailing success stories and industry news.

DMA’s Corporate Responsibility Resources

DMA’s Commitment to Consumer Choice

DMA’s Green 15 Toolkit

E-commerce Integrity Resource Center (General resources for marketers)

DMA Policy Generators

Privacy Promise – DMA Member Compliance Guide

USPS Resource

Email Glossary

email experience council blog

S1789 Proposed Amendments
What may have been

21st Century Postal Service Act of 2011
Full text of the bill proposed by Senators Lieberman, Carper, Collins and Brown - Pay close attention to Sec 402 "establish postal rates for each loss-making class of mail"

USPS Exigent Case - PRC ORDER DENYING MOTION TO STAY
PRC agrees with DMA. No extension for USPS to ask for exigent postage increase. 11/7 is deadline.

2012 USPS Rate Increase Comparison

Postal Perspectives: Postal Reform Act (H.R. 2309)
PDF of Webinar addressing Postal Reform Act H.R. 2309

USPS Financial Future
DMA webinar PDF – “USPS Financial Future” Featuring Postmaster General Patrick Donahoe

DMA Legislative & Regulatory Update - USPS Sustainability
USPS Presentation: Network Optimization Concept (pdf 9-20-2011)

Can USPS Handle Fall 2011 Volume?

DMA Testifies at House OGR Hearing Asking “Where Have All the Letters Gone?”
On Thursday, DMA Senior Vice President for Government Affairs Jerry Cerasale testified before the Subcommittee on Federal Workforce, U.S. Postal Service and Labor Policy (Subcommittee) of the House Committee on Oversight and Government Reform (OGR).

DMA's April 2011 Comments to FCC regarding Truth in Caller ID Act
DMA filed the following comments with the FCC regarding the Federal Communications Commission's Notice of Proposed Rulemaking implementing the Truth in Caller ID Act of 2009.

GAO Study on 5-day Delivery
Ending Saturday Delivery Would Reduce Costs, but Comprehensive Restructuring Is Also Needed

PRC FY 2010 Annual Compliance Determination for USPS (ACD)
The PRC has concluded for the first time that the rates for a market dominant product, Standard Mail Flats, fail to comply with existing law.

CA Zip Statute Threatens Remote Sellers

PRC Cautions USPS That Flat-Shaped Standard Mail Postage Increase Should Have Been Higher
On Wednesday the Postal Regulatory Commission found that the Postal Service postage increases for market dominant classes of mail were correctly calculated within the statutory CPI price cap. Thus, those rate increases will be effective on Sunday, April

DMA Wins in Colorado!
Judge Blackburn issued an order granting DMA’s motion for preliminary injunction on both Commerce Clause counts asserted in the motion regarding Colorado Use Tax.

Judge Blackburn Decision - Colorado
Judge Blackburn issued an order granting DMA’s motion for preliminary injunction on both Commerce Clause counts asserted in the motion regarding Colorado Use Tax.

PDF - Election 2010: The New Political Landscape
Jan 13 PDF of Regulatory Update concerning Election 2010: The New Political Landscape, The Players: Congress, Agencies & the States, “DMAAction” Across the Issues

REMINDER NOTICE TO COLORADO MARKETERS
In the event that DMA’s preliminary injunction against the Colorado Department of Revenue is not in place by January 31, 2011, this is a reminder to direct marketers who do not collect Colorado sales tax

USPS to implement competitive product prices on January 2, 2011
The Postal Regulatory Commission issued an order this afternoon which found that the competitive product prices comply with the statutory requirements. The USPS will implement these prices on January 2, 2011 as planned.

“FINDING SOLUTIONS TO THE CHALLENGES FACING THE U.S. POSTAL SERVICE”
DMA SVP Testifies before Congress - “The Postal Service should focus on increasing mail volume and avoiding actions that force mail out of the system...The cost of postage, coupled with a steady increase in costly and complex requirements...

Folded Self-Mailer Study - USPS Wants Input
By category, describe design elements/specifications needing clarification for Federal Register proposal? What method of presenting self-mailer formats in DMM is most effective. How may revised standards affect business (cost, volume impact, etc)?

Recording of Nov 4, 2010 webcast on remote sales tax
New sales tax laws can be expensive and oppressive - Take action now. State governments are targeting your business. Without DMA you may wind up answering to 7,600+ taxing jurisdictions. Each with its own rates and definitions of taxable items!

DMA to oppose USPS appeal of exigent rate case decision.
DMA is adamant in its support of the PRC decision denying the Postal Service exigent price request. The Postal Service is requesting a review of the PRC's interpretation of the law that governs how prices can be set under "extraordinary and exceptional" c

Oklahoma Adopts Emergency Rules to Implement Use Tax Notice Law
Direct From Washington Special Edition - 9.27.2010 - The Oklahoma Tax Commission has adopted and Governor Brad Henry has signed a set of emergency rules to implement HB 2359, the use tax notice law passed by the legislature at the end of May.

Op Ed Sen. Susan Collins on USPS Rate Hikes POLITICO Sep 2010
Rate hikes won't help Postal Service - Sen. Susan Collins @senatorcollins - @POLITICO

DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.

PRC Follow-Up Questions for USPS Exigent Rate Case - 8/18/2010
PRESIDING OFFICER’S INFORMATION REQUEST NO. 5 is a summary of questions asked by the PRC with an expectation that the USPS will respond to each question prior to August 25, 2010

Mailer Impact Statement - Needed by August 16, 2010
DMA and the Affordable Mail Alliance are requesting that mailers help quantify the negative impact of the proposed exigent rate hike by filling out this impact statement to be submitted to the PRC. Please return by August 16, 2010

U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins

DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.

DMA Comments on USPS 5-Day Delivery
NBC News Report, March 2010

Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers

The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!

DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”

USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%

DMA Testifies at House Committee Postal Policy Forum
DMA SVP Jerry Cerasale testified that "the expected 5% postage increase that the Postal Service will be seeking due to “extraordinary or exceptional circumstances” will reduce the value of advertising mail to marketers."

Colorado Tax Reporting Update
Current Requirements Pertaining to Colorado Tax Reporting Law

Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.

Politically Direct Spring 2010
The latest updates from DMA on legislative and regulatory issues affecting the direct marketing community.

DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.

DMA to Host Colorado Tax Law Litigation Update Call 5-12
Join DMA's Government affairs team on Wednesday May 12th for an update regarding the Colorado Tax Law Litigation

DMA Leads Opposition of a New Colorado Tax Reporting Law
DMA believes that a DMA suit in Federal Court is the next reasonable course of action. DMA will seek a preliminary injunction. It is important to begin this process quickly since Tennessee and California are considering similar legislation

PRC approves USPS request for 2010 Summer Sale
DMA applauds the USPS for submitting this sale request and commends the Commission for endorsing the sale as an acceptable use of the pricing flexibility that the Postal Accountability and Enhancement Act granted the Postal Service.

PostalOne! Outage – USPS Office of Inspector General
The USPS Office of Inspector General has asked DMA for their assistance in forwarding this questionnaire.

DMA in DC 2010 - Mary Engle, Director, Division of Advertising Practices, FTC
DMA members met Wed. March 24, 2010 with senior representatives from the FTC, USPS, and PRC

DMA in DC 2010 - Joseph Corbett, CFO, Executive VP, USPS
DMA members met Wed. March 24, 2010 with senior representatives from the FTC, USPS, and PRC

DMA in DC 2010 - Stuart P. Ingis, Partner, Venable LLP
DMA members met Wed. March 24, 2010 with senior representatives from the FTC, USPS, and PRC

Member Alert on New York Bill Proposing Changes to Sales Tax Exemption for Promotional Materials
If this provision passes, services and materials that were previously exempt from the NY state sales tax of 4% and county sales taxes averaging an additional 4% (for a total of 8%) will now be required to pay the tax.

Colorado Tax Due Notice - HB 1189 & 1193
New tax bill in Colorado that imposes “tax due” notice requirements on remote sellers who sell to Colorado residents.

Update by DMA regarding DMAchoice.org
At DMA09 DMA representatives presented their latest update regarding DMAchoice.org

PRC Approves USPS Summer Sale Program
“The Summer Sale provides an opportunity for marketers and the USPS to create an independent and much needed stimulus to their businesses and the nation’s economy,” said John Greco, DMA President & CEO. The potential benefits from the program will

Do Not Mail

State Do Not Mail Registry Bills – 2008

Postal – 2008 Postal Rate Increases

DMA Convenes Catalog Summit; Introduces Significant Enhancements to Mail Preference Service

Data Security

Privacy

DMA Environment Center

Politically Direct newsletter

DMA Members Only

DoubleVerify's Trust Index Report - October 2011

Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011

Rowing As One: Integrated Marketing Today - May 2011

2008 EMail Marketing Strategies - June 2008

All White Papers