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  Welcome to the Circulation Segment

Welcome to the much-anticipated Circulation Segment Home Page portal!  These pages feature relevant and timely information on news, events, links, tools, resources, advocacy and white papers – all related to the Magazine Circulation arena. This portal replaces the former Circulation Segment home pages and we hope you will find them significant and informative.  Please add the link to your favorites!!  If you have any questions, or ideas on additional information you’d like to see or be able to access, please contact Susan Zuniga at szuniga@the-dma.org

 
Upcoming Circulation Events!

 ·        Young Professional Seminar – Wednesday, September 10 – 9:00 -11:30 a.m. 
        DMA Seminar Center, NYC. 
·        Circ Achievers’ Luncheon – Wednesday, September 10 – Noon – 2:30 p.m. The Yale Club, NYC.
·        Circ Day, 2009 Tuesday, February 3 - Marriott Marquis, NYC

 

09/08/2008 DMA Comprehensive Email Marketing Strategies San Francisco, CA Register Now!
09/09/2008 Direct Marketing Law in the 21st Century Arlington, VA Register Now!
09/10/2008 Circulation Achievers Luncheon New York, NY Register Now!
09/10/2008 Circulation YP Seminar New York, NY Register Now!
09/10/2008 Creative Direct Marketing Boston, MA Register Now!
09/10/2008 Mobile Marketing: Consumer Perspectives Virtual Seminar Register Now!
09/11/2008 Placing A Sure Bet: Discover What You’ll Gain At DMA08 Virtual Seminar Register Now!
09/15/2008 DMA Basics of Direct Marketing Cleveland, OH Register Now!
09/16/2008 Crucial Mistakes in Customer Analytics Virtual Seminar Register Now!
09/16/2008 Insert Media Council Luncheon New York, NY Register Now!
09/16/2008 Web Marketing - Design. Navigation. Analytics New York, NY Register Now!
09/17/2008 Predictive Analytics On-demand for B-to-B Marketers Virtual Seminar Register Now!
09/18/2008 Getting Started With Mobile Marketing Virtual Seminar Register Now!
09/21/2008 The DMA Broadcast Council Networking Reception Las Vegas, NV Register Now!
09/22/2008 DMA Events @ Advertising Week 2008 New York, NY Register Now!
09/22/2008 Direct Marketing Institute New York, NY Register Now!
09/22/2008 Revealing Retail Loyalty in Hot Demographic Segments Virtual Seminar Register Now!
09/23/2008 Insert Media Council Virtual Seminar Virtual Seminar Register Now!
09/23/2008 Mastering the 50+ Marketplace Miami, FL Register Now!
09/23/2008 Statistics & Modeling Chicago, IL Register Now!
09/23/2008 Teleservices Council Legislative Update II Audio-conference Register Now!
09/24/2008 Placing A Sure Bet: Discover What You’ll Gain At DMA08 Virtual Seminar Register Now!
09/24/2008 The Operationalization of Enterprise Segmentation Virtual Seminar Register Now!
09/25/2008 Predicting Customer Behavior New York, NY Register Now!
09/30/2008 International Search Marketing Virtual Seminar Register Now!
10/01/2008 Direct Marketing Institute New Orleans, LA Register Now!
10/02/2008 Loyalty Marketing Workshop New York, NY Register Now!
10/02/2008 Multiple Segmentations Are Better Than One Virtual Seminar Register Now!
10/03/2008 What's New, and What's Working, in B-to-B Direct Marketing Virtual Seminar Register Now!
10/06/2008 Ten Keys To Mobile Marketing Success Virtual Seminar Register Now!
10/07/2008 The Golden Compass- Earning Loyalty From the Affluent Virtual Seminar Register Now!
10/11/2008 DMA08 Conference & Exhibition Las Vegas, NV Register Now!
10/21/2008 Copywriting Tools & Techniques Online E-Course Register Now!
10/28/2008 Recession Proof Your Direct Marketing Plan Virtual Seminar Register Now!
11/03/2008 Direct Marketing Math & Finance Chicago, IL Register Now!
11/04/2008 Database Marketing New York, NY Register Now!
11/05/2008 Creative Direct Marketing Atlanta, GA Register Now!
11/05/2008 Direct Marketing Institute Chicago, IL Register Now!
11/13/2008 Top Ten Things: Email Testing Virtual Seminar Register Now!
11/17/2008 DMA Basics of Direct Marketing Richmond, VA Register Now!
12/01/2008 Secrets of Copywriting New York, NY Register Now!
12/01/2008 Web Marketing - Design. Navigation. Analytics San Francisco, CA Register Now!
12/03/2008 Creative Direct Marketing New York, NY Register Now!
12/04/2008 Advanced Copywriting Chicago, IL Register Now!
12/08/2008 National Center for Database Marketing (NCDM) Orlando, FL Register Now!
12/09/2008 DMA Comprehensive Email Marketing Strategies Chicago, IL Register Now!
12/11/2008 Profitable Customer Retention and Winback Chicago, IL Register Now!
12/11/2008 Statistics & Modeling New York, NY Register Now!
12/16/2008 Teleservices Council Legislative Update III Audio-Conference Register Now!
01/15/2009 Top Ten Things: Email Deliverability Virtual Seminar Register Now!
01/20/2009 Copywriting Tools & Techniques Online E-Course Register Now!
01/21/2009 Loyalty Marketing Workshop San Francisco, CA Register Now!
01/26/2009 Database Marketing Phoenix, AZ Register Now!
01/26/2009 Direct Marketing Law in the 21st Century Seminar New York, NY Register Now!
01/27/2009 Statistics & Modeling Costa Mesa, CA Register Now!
02/02/2009 17th Annual Catalog on the Road Cambridge, MA Register Now!
02/02/2009 Secrets of Copywriting San Francisco, CA Register Now!
02/09/2009 Email Evolution Conference Scottsdale, AZ Register Now!
03/04/2009 Predicting Customer Behavior Chicago, IL Register Now!
03/10/2009 Copywriting Tools & Techniques Online E-course Register Now!
03/10/2009 Web Marketing - Design. Navigation. Analytics Chicago, IL Register Now!
03/12/2009 Top Ten Things: Email Segmentation Virtual Seminar Register Now!
03/22/2009 33rd Annual Financial Services Conference Miami Beach, FL Register Now!
03/26/2009 DMA Comprehensive Email Marketing Strategies Denver, CO Register Now!
04/06/2009 Business-to-Business Lead Generation Conference New Orleans, LA Register Now!
04/16/2009 DMA Basics of Direct Marketing Philadelphia, PA Register Now!
04/21/2009 Mastering the 50+ Marketplace Seminar New York, NY Register Now!
04/27/2009 Advanced Copywriting Boston, MA Register Now!
04/27/2009 Direct Marketing Math & Finance Atlanta, GA Register Now!
04/28/2009 Database Marketing Chicago, IL Register Now!
05/01/2009 Direct Marketing Law in the 21st Century Seminar Chicago, IL Register Now!
05/05/2009 Loyalty Marketing Workshop Chicago, IL Register Now!
05/07/2009 Direct Mail Production New York, NY Register Now!
05/19/2009 Secrets Of Copywriting New York, NY Register Now!
06/02/2009 Direct Marketing Math & Finance New York, NY Register Now!

About the Circulation Council

The goal of The DMA Circulation Council is be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in circulation marketing.

 DMA Circulation Council Member Benefits 

 KNOWLEDGE    NETWORKING   VISIBILITY   LEADERSHIP   SAVINGS

 

Membership Roster

 

To view the Circulation Council Roster with access to online member profiles, you must sign on as a Circulation Council Member on the left.

 

Discount on all DMA Reports/Research


Circulation Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Circulation Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code.  Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore.   

Access to industry knowledge and exclusive information - As a Circulation Council Member you will have access to industry knowledge and best practices through numerous council member products and services, including exclusive content on the Circulation Segment web pages.

Free Virtual Seminars and Exclusive DiscountsCirculation Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.

 

Personal VisibilityCirculation Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.

UPCOMING EVENTS

 

Circulation Council members meet regularly, networking and sharing their knowledge with one another. Annual events such as Circulation Day and Circulation Achievers' Lunch, as well as the Circulation Hall of Fame Award, keep Council members up-to-date on the latest developments affecting the circulation industry segment.

 

·         Young Professional Seminar – Wednesday, September 10 – 9:00 - 11:30 p.m. 
      DMA Seminar Center, NYC. 

·         Circ Achievers’ Luncheon – Wednesday, September 10 – Noon – 2:30 p.m. The Yale Club, NYC.
·         DMA08 Conference & Exhibition – October 11-16, Las Vegas Convention Center, Las Vegas, NV    

 

 SAVE THE DATE!

23rd Annual Circulation Day - Tuesday, February 3, 2009
at the Marriott Marquis New York, NY
Stayed tuned - more information to come!
Resources Links & Tools Advocacy White Papers
Articles Statistics Research Circ. White Papers
This Old House Magazine
DMNews: June, 2008 - Article by Lauren Bell - entitled: This Old House Magazine asks readers to DIY

Press Release from Vertis Communications - Feb. 11, 2008
"More Consumers pay attention to inserts and circulation than any other advertising medium"

Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior



DMA Members Only
DMA Quarterly Business Review - Q2 2008 - August 2008
Six 2008 Holiday Email Tips: Exposed - August 2008
Vision Based On Resources - August 2008
Small Business Guide To Web-Based Video Marketing - July 2008
Ad Networks And How To Choose Them - July 2008
Bring Unknown Prospects To Life And Make Them Your Customers - July 2008
How to Master Customer Acquisition: On-Demand Lead Scoring - July 2008
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008
The Loyalty Marketing Mix - July 2008
The Difference Engine - July 2008
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008
8 Tips for Selling a Direct Marketing Campaign - June 2008
CRM is not only Information Technology - June 2008
Deciding to Go International - June 2008
Real-Time Email Address Validation: Build or Buy? - June 2008
2008 EMail Marketing Strategies - June 2008
DMA Quarterly Business Review - Q1 2008 - May 2008
Membership In the Safe Harbor Program by Data Processors - May 2008
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008
A new model for CRM - May 2008
The Brand Persuasion Wheel - May 2008
Putting the Relationship back in Relationship Marketing - April 2008
The Benefits of Partnering with an Outside Database Firm - March 2008
Marketing Automation and the Enterprise Opportunity - March 2008
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008
The Art and Science of Email Marketing - March 2008
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008
Making Mail Relevant: The Perception of the Receiver - March 2008
A Prescription To Heal the Ad Agency Business - March 2008
My Keynote Presentation At The Catalog Conference - March 2008
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab - March 2008
DM ANALYSIS 2007 - March 2008
Quarterly Business Review, Quarter 4, 2007 - February 2008
Web Analytics - A Reporting Approach - February 2008
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008
2008 Direct Mail Format Report - February 2008
Robust Email Intergration Delivers Increased Conversion Rates - January 2008
Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study - January 2008
Increasing Response Rates with 1:1 Campaigns - January 2008
Market Research In The New Marketing Strategy Paradigm - January 2008
Postal rates have gone up. Now what? - December 2007
Half Again as Much - December 2007
Outlook for 2008: Essential Email Marketing Deliverability Guide - December 2007
Desktop Widgets: Engaging your Customers Beyond the Browser - December 2007
Finding Value in an Email Marketing Service Provider - October 2007
The Real Value of Web Analytics - October 2007
What is Address Abbreviation and Why Should I Care? - October 2007
7 Simple Steps to Effective Direct Mail Marketing - October 2007
Do it Yourself Social Media Marketing - October 2007
Doing Business in the Next Life - Second Life. Why Your Business Needs Second Life. - October 2007
Politics, Profits, and Proactive Marketing: Anticipating Spending in the World of B2i. - October 2007
Four Ways to Make Lead Generation Marketing Simple and Effective Now - October 2007
The New Rules of Email Marketing - October 2007
Pushing the Envelope: The Secret to Higher Inserting Productivity - October 2007
DMA Quarterly Business Review - Q3 2007 - October 2007
DMA Quarterly Business Review, Q2 2007, September 2007 - September 2007
Seven Deadly Mistakes Multichannel Marketers Make - July 2007
How America Searches: Financial Products and Services - November 2006
Color Preferences of Consumers - October 2005
All White Papers
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