| Announcements | Events | Circulation Council |
CONGRATULATIONS TO PETE PEDERSEN
2008 DMA CIRCULATION HALL OF FAME WINNER!!
The presentation was made on February 3 at DMA Circulation Day
Press Release: Click here
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MARK YOUR CALENDARS
DMA `09 - San Diego, CA - October 17-22
If there's one show you go to this year, make it DMA 09! DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers: Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
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Also, check out the DMA Bookstore for the latest Best Sellers including:
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DMA to Hold Important, Monthly Compliance Webinars
Because self-regulation and responsible marketing are so important to the overall health of the direct marketing community, DMA’s Corporate & Social Responsibility (CSR) department will host free, monthly compliance webinars on the third Thursday of every month at 3:30 pm EST. These virtual seminars will focus on a variety of important compliance matters that our members will face in 2009. Topics will range from self-regulation and privacy/ethics to environment and international affairs. Join us to learn about the latest DMA programs and resources to assist you with your multichannel marketing efforts in the afore-mentioned areas. For more information or to register for this webinar, please email Kristina Riordan at kriordan@the-dma.org.
Setting the Record Straight: DMA Green Facts & Resources for Members
You may be aware that some environmental groups have at times singled out our business community and specific businesses within it in order to further their agendas.
In fact, the DMA and its members place a high priority on self-regulation and environmental stewardship. Forests in North America are managed better today than ever before. In the US, nearly 1.4 billion trees are planted every year – about 4 million per day – exceeding the number harvested and contributing to an overall net growth of forests.
At DMA, we believe that you need to be informed in order to make the proper decisions and to respond to your critics when challenged. We have numerous green tools and resources to assist you with understanding this complex issue and responding appropriately to current (or future) demands from environmental activists. To help you get started and simplify the process, please visit the DMA Environmental Resource Center at www.the-dma.org/environment.
Look for more information on this topic throughout 2009 and please direct any questions or comments to Serenity Edwards, director, corporate & social responsibility, DMA, at 202.861.2445 or sedwards@the-dma.org.
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RECESSION GAME PLAN:
Join the growing list of smart companies who understand the power of direct and what it means for their business development.
FACT: Leads, leads and more leads are the key to any company’s survival.
And what better way to garner qualified leads, than to present your success story and provide your expertise to a targeted audience.
FACT: The DMA membership is known as the “big tent” because it services the needs of many business segments: channels, suppliers, verticals and end markets such as:
Analytics
Broadcast
Business-to-Business
Catalog & Multichannel
CRM
DM Agencies
Financial Services
Hispanic Marketing
Insert Media
International
List & Data
Magazine Circulation
Marketing Technology
Mobile
Nonprofit
Pharmaceutical & Healthcare
Retail Marketing
Search
Teleservices
Travel & Hospitality
FACT: The DMA Council membership is made up of decision makers and influencers. They know a good opportunity when they hear one.
Recent sponsors have gotten hundreds of attendees (leads) to register for their virtual sessions through the DMA. Do you have a success story to share? Contact us to find out more regarding sponsorships 212.790.1567.
About the Circulation Council
The goal of The DMA Circulation Council is be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in circulation marketing.
Congratulations to the 2009 Circulation Hall of Fame Inductee:
PETE PEDERSEN
The Award ceremony was held on February 3 at DMA Circulation Day.
DMA Circulation Council Member Benefits
KNOWLEDGE NETWORKING VISIBILITY LEADERSHIP SAVINGS
Membership Roster
To view the Circulation Council Roster with access to online member profiles, you must sign on as a Circulation Council Member on the left.
Discount on all DMA Reports/Research
Circulation Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Circulation Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code. Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore.
Access to industry knowledge and exclusive information - As a Circulation Council Member you will have access to industry knowledge and best practices through numerous council member products and services, including exclusive content on the Circulation Segment web pages.
Free Virtual Seminars and Exclusive Discounts – Circulation Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.
DMA `09 - San Diego, CA - October 17-22
If there's one show you go to this year, make it DMA 09! DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers: Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
Personal Visibility – Circulation Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.
Questions? Contact us.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Research | Circ. White Papers |
The Federal Trade Commission has tightened the process for removing disconnected or reassigned numbers from the National Do-Not-Call Registry.
This Old House Magazine
DMNews: June, 2008 - Article by Lauren Bell - entitled: This Old House Magazine asks readers to DIY
Press Release from Vertis Communications - Feb. 11, 2008
"More Consumers pay attention to inserts and circulation than any other advertising medium"
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Council Member Only
Consumers' Response to Direct Marketing by offline Media: Catalog, Newspapers & Magazines, 2007 Edition
Vertis Customer Focus - Retail 2008 : Media
Very interesting and informative focus study.
DMA's Corporate Responsibility Resources
DMA's Commitment to Consumer Choice
DMA's Green 15 Toolkit
E-Commerce Integrity Resource Center (General resources for marketers)
DMA Policy Generators
Privacy Promise - DMA Member Compliance Guide
USPS Resource
Email Glossary
email experience council blog
State Do Not Mail Registry Bills - 2008
Postal - 2008 Postal Rate Increases
Data Security
Privacy
DMA Environment Center
Politically Direct Newsletter
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