| Announcements | Events | Circulation Council |
Join our Linked In group: www.linkedin.com/groups: DMA Circulation Council We need ideas for other programs - would you like to host an open phone call on a topic i.e. acquisition, retention, offers, etc.? Contact us.
About the Circulation Council
The goal of The DMA Circulation Council is be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in circulation marketing.
Congratulations to the 2009 Circulation Hall of Fame Inductee:
PETE PEDERSEN
The Award ceremony was held on February 3 at DMA Circulation Day.
DMA Circulation Council Member Benefits
KNOWLEDGE NETWORKING VISIBILITY LEADERSHIP SAVINGS
Membership Roster
To view the Circulation Council Roster with access to online member profiles, you must sign on as a Circulation Council Member on the left.
Discount on all DMA Reports/Research
Circulation Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Circulation Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code. Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore.
Access to industry knowledge and exclusive information - As a Circulation Council Member you will have access to industry knowledge and best practices through numerous council member products and services, including exclusive content on the Circulation Segment web pages.
Free Virtual Seminars and Exclusive Discounts – Circulation Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
Personal Visibility – Circulation Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.
Questions? Contact us.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Research | Circ. White Papers |
The Federal Trade Commission has tightened the process for removing disconnected or reassigned numbers from the National Do-Not-Call Registry.
This Old House Magazine
DMNews: June, 2008 - Article by Lauren Bell - entitled: This Old House Magazine asks readers to DIY
Press Release from Vertis Communications - Feb. 11, 2008
"More Consumers pay attention to inserts and circulation than any other advertising medium"
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Council Member Only
Consumers' Response to Direct Marketing by offline Media: Catalog, Newspapers & Magazines, 2007 Edition
Vertis Customer Focus - Retail 2008 : Media
Very interesting and informative focus study.
Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Digital Publishing: Dispelling the Rumors and Building the Model of the Future - Webinar by Zinio and Harrison Group
See the Presentation provided by Zinio and Harrison Group. It focuses on recent research regarding consumer interest in digital publishing and advertising, new revolutionary models we see rising, unique distribution trends and best practices.
Links to Associations & Media Magazine Websites
DMA's Corporate Responsibility Resources
DMA's Commitment to Consumer Choice
DMA's Green 15 Toolkit
E-Commerce Integrity Resource Center (General resources for marketers)
DMA Policy Generators
Privacy Promise - DMA Member Compliance Guide
USPS Resource
Email Glossary
email experience council blog
State Do Not Mail Registry Bills - 2008
Postal - 2008 Postal Rate Increases
Data Security
Privacy
DMA Environment Center
Politically Direct Newsletter
| DMA Members Only |
| Direct Marketing Tip Sheet:50 Tips for More Effective & Efficient Campaigns - March 2010 |
| Direct Marketing Trends for 2010 - March 2010 |
| Measuring Marketing Programs - A Primer - March 2010 |
| Media Metrics Matrix - March 2010 |
| Call Tracking Simplified - March 2010 |
| Use of Online Social Networks - February 2010 |
| Customer Centricity: The New Imperative - February 2010 |
| why Lead Generattion Fails - February 2010 |
| Targeting an Under-Marketed Opportunity in B2B - May 2009 |
| Primer on DemandROMI ABMS - May 2009 |
| How Smart Brands are Beating The Recession with DRTV - April 2009 |
| Beat Practices For Webinars - March 2009 |
| 2008 EMail Marketing Strategies - June 2008 |
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