| Announcements | Events | Circulation Council |
Join our Linked In group: www.linkedin.com/groups: DMA Circulation Marketing Council Mark your calendar for DMA Circulation Marketing Day 2012 "Balancing Act" - March 8 in NYC. Lock in your sponsorship early!
BALLOTING OPEN - Circulation Hall of Fame - Deadline January 27, 2012. Only DMA Circulation Marketing Council members can cast a ballot. Didn't receive one? Contact us.
See previous winners here.
About the Circulation Marketing Council
The goal of The DMA Circulation Marketing Council is be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in audience development and circulation marketing.
Congratulations to the 2011 Circulation Hall of Fame Inductee:
Bob Cohn
The Award ceremony was held on March 3 at DMA Circulation Marketing Day.
DMA Circulation Marketing Council Member Benefits
KNOWLEDGE NETWORKING VISIBILITY LEADERSHIP SAVINGS
Membership Roster
To view the Circulation Marketing Council Roster with access to online member profiles, you must sign on as a Circulation Marketing Council Member on the left.
Discount on all DMA Reports/Research
Circulation Marketing Council members receive a 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the discount – click on Resources below and go to the Research tab where you’ll find a link to obtain your exclusive Circulation Marketing Council Discount code. Remember, you must be signed in on the DMA Website with your user name/password to access this code. Your special discount code may be used when you purchase any DMA world-class publication at the DMA Bookstore.
Access to industry knowledge and exclusive information - As a Circulation Marketing Council Member you will have access to industry knowledge and best practices through numerous council member products and services, including exclusive content on the Circulation Segment web pages.
Free Virtual Seminars and Exclusive Discounts – Circulation Marketing Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Research | Circ. White Papers |
Coverage of John McLoughlin, Hearst morning keynote at DMA Circulation Marketing Day 2011 - Media Bistro, March 3, 2011
10 Things I learned at DMA Circ Day 2011
One attendee's thoughts. March 2011
Stop the Presses - First iPad Newspaper Debuts
New York Times, February 3, 2011
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
FTC Refines Do-Not-Call Cleanup Procedure, Citing DMA
The Federal Trade Commission has tightened the process for removing disconnected or reassigned numbers from the National Do-Not-Call Registry.
This Old House Magazine
DMNews: June, 2008 - Article by Lauren Bell - entitled: This Old House Magazine asks readers to DIY
Press Release from Vertis Communications - Feb. 11, 2008
"More Consumers pay attention to inserts and circulation than any other advertising medium"
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Council Member Only
Consumers' Response to Direct Marketing by offline Media: Catalog, Newspapers & Magazines, 2007 Edition
Vertis Customer Focus - Retail 2008 : Media
Very interesting and informative focus study.
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Recording - Future of Mail:
Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Digital Publishing: Dispelling the Rumors and Building the Model of the Future - Webinar by Zinio and Harrison Group
See the Presentation provided by Zinio and Harrison Group. It focuses on recent research regarding consumer interest in digital publishing and advertising, new revolutionary models we see rising, unique distribution trends and best practices.
Links to Associations & Media Magazine Websites
DMA's Corporate Responsibility Resources
DMA's Commitment to Consumer Choice
DMA's Green 15 Toolkit
E-Commerce Integrity Resource Center (General resources for marketers)
DMA Policy Generators
Privacy Promise - DMA Member Compliance Guide
USPS Resource
Email Glossary
email experience council blog
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!
DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”
USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.
Do Not Mail
State Do Not Mail Registry Bills - 2008
Postal - 2008 Postal Rate Increases
Data Security
Privacy
DMA Environment Center
Politically Direct Newsletter
| DMA Members Only |
| DoubleVerify's Trust Index Report - October 2011 |
| Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 |
| Rowing As One: Integrated Marketing Today - May 2011 |
| 2008 EMail Marketing Strategies - June 2008 |
| All White Papers |
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