| Announcements | News | Events | CRM Council |
WELCOME!
The much-anticipated DMA Customer Relationship Management(CRM) segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our CRM council members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Florencio (Anchie) Vicencio at fvicencio@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!
UPCOMING FREE EVENTS FOR CUSTOMER RELATIONSHIP MANAGEMENT SEGMENT
Create Your Web Analytics 2009 Action Plan Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online Sponsored by the DMA Analytics Council and Coremetrics Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time. Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute. Attend this webinar to learn: REGISTRATION: FREE
Online:
| 12/01/2008 |
| Consumers Plan to Spend Less This Holiday Season, MyPoints Survey Shows |
| 08/27/2008 |
| 'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness' |
| 12/01/2008 | Secrets of Copywriting | New York, NY | Register Now! |
| 12/04/2008 | It Takes A Village - Building a Winning Loyalty Team | Virtual Seminar | Register Now! |
| 12/08/2008 | National Center for Database Marketing (NCDM) | Orlando, FL | Register Now! |
| 12/08/2008 | The Role of Customer Experience in Marketing Campaigns | Virtual Seminar | Register Now! |
| 12/16/2008 | Loyalty Marketing To the Underbanked | Virtual Seminar | Register Now! |
| 01/27/2009 | Turning Data Into Insight: Using Custom Modeling | Virtual Seminar | Register Now! |
| 04/01/2009 | Retaining and Winning Back Profitable Customers | New York, NY | Register Now! |
| 04/06/2009 | Business-to-Business Lead Generation Conference | New Orleans, LA | Register Now! |
| 05/04/2009 | 26th Annual ACCM Conference | New Orleans, LA | Register Now! |
| 05/05/2009 | Loyalty Marketing Workshop | Chicago, IL | Register Now! |
About the Customer Relationship Management Council
The goal of The DMA Customer Relationship Management Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing strategies. The Council supports the ethical application of Customer Relationship marketing, which yields increased growth and profitability by leveraging and optimizing customer insights, all touchpoint interactions and corporate infrastructure.
CRM Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a CRM Council member.
The DMA CRM Council Blog
CRM members can now easily connect with one another via the CRM Council Blog . Post your opinions, learn from and comment on best practices and research findings, or pose questions to your industry peers! It's a great way to leverage the expertise of the CRM Council membership and learn while you work from your own desk.
Council Events
CRM Council members meet regularly, networking and sharing their knowledge with one another. Educational webinars and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting CRM.
In addition, you can attend events sponsored by the CRM Council at a special discounted rate for Council members.
UPCOMING CUSTOMER RELATIONSHIP MANAGENT COUNCIL SPONSORED EVENTS
Create Your Web Analytics 2009 Action Plan
Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online
Sponsored by the DMA Analytics Council and Coremetrics
Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.
Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.
Attend this webinar to learn:
- Best practices for setting-up a web analytics practice, including which data to collect and which to forget
- Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
- How to use visitor segmentation to answer your business questions
- What additional data sources can supplement your analytics data for deeper customer analysis
REGISTRATION: FREE
Online:
View archived articles from CRM Council E-Newsletters and other DMA news and announcements important to customer relationship management. Access is exclusively for members of the CRM Council.
Maximize your DMA membership and JOIN the Customer Relationship Management Council now. To learn more about Council activities, contact us at 212-768-7277 ext.1431 or email at fvicencio@the-dma.org.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies
| Resources | Links & Tools | Advocacy | White Papers |
DMA’s Green 15 Toolkit
How “green” is your organization? More and more, that question is being asked by customers, donors, business partners and policymakers. From the largest company to the smallest, environmental responsibility is a key business concern – affecting your reput
DMA’s Corporate Responsibility Resource
Privacy Promise – DMA Member Compliance Guide
USPS Resource Guide
DMA Private Policy Generators
Email Glossary
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
Despite the growth of electronic communications, the mail remains an important vehicle for commerce, advertising, and information exchange. Advertising mail is now under threat. The growing number of Do Not Mail bills introduced in different states is a c
Data Security
DMA/Solutionary Information Security and Compliance Assessment Tool
| DMA Members Only |
| How to Master Customer Acquisition: On-Demand Lead Scoring - July 2008 |
| The Loyalty Marketing Mix - July 2008 |
| The Difference Engine - July 2008 |
| CRM is not only Information Technology - June 2008 |
| DMA Quarterly Business Review - Q1 2008 - May 2008 |
| Membership In the Safe Harbor Program by Data Processors - May 2008 |
| A new model for CRM - May 2008 |
| The Brand Persuasion Wheel - May 2008 |
| Putting the Relationship back in Relationship Marketing - April 2008 |
| Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 |
| A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 |
| Making Mail Relevant: The Perception of the Receiver - March 2008 |
| DM ANALYSIS 2007 - March 2008 |
| Robust Email Intergration Delivers Increased Conversion Rates - January 2008 |
| Increasing Response Rates with 1:1 Campaigns - January 2008 |
| All White Papers |
| Special Thanks To Our Generous Corporate Sponsors: |
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| Become a Sponsor |