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Join our Linked In Group: http://www.linkedin.com/groups : DMA Customer Relations Management Council
CALL FOR TOPICS: CRM Council members can connect with monthly faciliated teleconferences. Help us kick off this series with YOUR IDEAS. Contact us with suggestions for these calls and if you would like to volunteer to facilitate the call.
CALL FOR COUNCIL ADVISORY COMMITTEE MEMBERS- Help put together webinars or session topics for this council and others. Contact us for more information.
The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level. Read more: http://www.the-dma.org/cgi/disppressrelease?article=1399
| 04/15/2010 | DMA Insert Media Day | New York, NY | Register Now! |
| 04/19/2010 | National Conference on Operations & Fulfillment (NCOF) | Lake Buena Vista, FL | Register Now! |
| 04/22/2010 | The COLLOQUY Retail Loyalty Index | Webinar | Register Now! |
| 05/04/2010 | Loyalty Marketing Workshop | New York, NY | Register Now! |
| 05/24/2010 | 2010 Retail Marketing Conference (formerly ACCM) | Kissimmee, FL | Register Now! |
| 10/09/2010 | DMA 2010 Conference & Exhibition | San Francisco, CA | Register Now! |
About the Customer Relationship Management Council
The goal of The DMA Customer Relationship Management Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing strategies. The Council supports the ethical application of Customer Relationship marketing, which yields increased growth and profitability by leveraging and optimizing customer insights, all touchpoint interactions and corporate infrastructure.
CRM Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a CRM Council member.
The DMA CRM Council Blog
CRM members can now easily connect with one another via the CRM Council Blog . Post your opinions, learn from and comment on best practices and research findings, or pose questions to your industry peers! It's a great way to leverage the expertise of the CRM Council membership and learn while you work from your own desk.
Council Events
CRM Council members meet regularly, networking and sharing their knowledge with one another. Educational webinars and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting CRM.
In addition, you can attend events sponsored by the CRM Council at a special discounted rate for Council members.
UPCOMING EVENTS
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
FREE ACCESS TO RECORDED VIRTUAL SEMINARS
Create Your Web Analytics 2009 Action Plan -December 2, 2008
View archived articles from CRM Council E-Newsletters and other DMA news and announcements important to customer relationship management. Access is exclusively for members of the CRM Council.
Maximize your DMA membership and JOIN the Customer Relationship Management Council now. To learn more about Council activities, contact us at membership@the-dma.org
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies
| Resources | Links & Tools | Advocacy | White Papers |
Current Economic Trends in Direct Marketing
Quarterly Business Review, Quarter 4, 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review - Q3 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review, Q2 2007, September 2007
Current Economic Trends in Direct Marketing
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
DMA’s Commitment to Consumer Choice
DMA’s Green 15 Toolkit
How “green” is your organization? More and more, that question is being asked by customers, donors, business partners and policymakers. From the largest company to the smallest, environmental responsibility is a key business concern – affecting your reput
DMA’s Corporate Responsibility Resource
Privacy Promise – DMA Member Compliance Guide
USPS Resource Guide
DMA Private Policy Generators
Email Glossary
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
Despite the growth of electronic communications, the mail remains an important vehicle for commerce, advertising, and information exchange. Advertising mail is now under threat. The growing number of Do Not Mail bills introduced in different states is a c
Data Security
DMA/Solutionary Information Security and Compliance Assessment Tool
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| Primer on DemandROMI ABMS - May 2009 |
| All White Papers |
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