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Council Events and Free Webinars
The COLLOQUY Retail Loyalty Index April 22, 2:00 pm - 3:00 pm (EST) Consumer Behavior after the Economic Storm: With breaking results based on the COLLOQUY 2010 Retail Loyalty Index, this webinar will reveal who are the top retailers in customer loyalty in four retail segments from supermarkets to department stores. The recent recession has taken a great toll – not only on retail sales – but on which retailers are winning the hearts of consumers.
April 15, 2:00 pm - 3:00 pm (EST) Interplay of Insert and Social Media: Influencing Purchasing Decisions in a Multichannel World. Social media is all the rage. Can insert media get in on the action? Join us in person in the DMA seminar center (NY, NY) and hear from those who are actually incorporating social media in their programs. SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE! To learn about the benefits of becoming a DMA Social Media Segment Sponsor, contact membership@the-dma.org ###
Be sure to stay up to date and build your network by checking on your Segment Portal Page as well as your LinkedIn Group Page
ABOUT THE DMA SOCIAL MEDIA COUNCIL The goal of the DMA Social Media Council (SMC) is to communicate critical industry issues and represent the interests of DMA member companies who utilize Social Media as a Marketing and Business tool. The council identifies timely topics and opportunities and develops relevant initiatives that members can apply while addressing those issues within their businesses.
Click here for a full listing of DMA educational seminars.
The On-Line DMA Catalog - Just a Click Away! Learn about DMA and everything we have to offer. Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils. DMA has captured all of this in the new On-Line DMA Catalog KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS Membership Roster - To view the roster with access to online member profiles, you must sign on as a Social Media Marketing Council member.
Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. Access to Industry Knowledge and Exclusive Information - As a DMA Social Media Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages. Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events! Personal Visibility - Social Media Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader. Segment Sponsorship Opportunities: If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe Phone: 212.768.7277, ext. 1479 Email: at nokeefe@the-dma.org Twitter: http://twitter.com/NeilOKeefe
Social Media Spotlight - Involver
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010 Social Media Spotlight - StrongMail Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010 Social Media Spotlight - Steve Rubel Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010 Social Media Spotlight - Bunchball Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010 Social Media Spotlight - Aberdeen Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010 Social Media Spotlight - Castrol Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010 Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter “Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” said Michael Della Penna, co-founder and Executive Chairman “This is a classic ‘glass half full’ scenario for Twitter because it’s clear tha Videogames' Marketing Potential Bunchball CEO Peter Daboll says companies should use games to engage customers. DMA in DC Agenda - 2010 DMA in DC Invitation - 2010
DMA Compliance Webinar: New Rules for Testimonials/Endorsements & Advance Consent Marketing
February 25, 2010 Presentation Social Media Council Member Lee Odden is a "Social Media All-Star" Erik Qualman, ClickZ, Jan 13, 2010: ...first pass at a "social media all-star team." along with numerous people who get an honorable mention. This list is comprised of people who are the luminaries and pioneers of the social media frontier. I plan to d Scott Monty Zero to 60: Social Media Strategy via Ford In its earliest days, there was a face associated with Ford. In recent years, not so much. We realized that with social media, we had an opportunity to begin to humanize the company - Scott Monty Presentation on Ford's use of Social Media Social Media: Live It, Love It or Leave It? Is Business Confused? - DMA Digital Newsletter: POINT The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues. August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues Best Buy Video - CMO Barry Judge Enjoy the video presented by Best Buy CMO Barry Judge for the 2009 ACCM Conference. Acxiom Social Media Study 42% of Respondents have become a "FAN" of a product. How can Brands build upon these relationships with relevant offers? DMA’S SOCIAL MEDIA COUNCIL RELEASES CURRENT TRENDS IN SOCIAL MEDIA The Direct Marketing Association’s (DMA) Social Media Council (SMC) released its first-ever Social Media Survey. The survey was developed and deployed in partnership with HeadMix, a leading social business software provider designed specifically for the
FTC Issues Report on Behavioral Advertising; DMA and Coalition Respond
DMA encourages the government not to allow its drive for regulation to interfere with the Internet’s ability to stimulate, strengthen, and expand commerce — particularly e-commerce — and to help the economy to emerge all the stronger from the current rece DMA's Guidelines for Ethical Business Practice The Direct Marketing Association's Guidelines for Ethical Business Practice are intended to provide individuals and organizations involved in direct marketing in all media with generally accepted principles of conduct. These guidelines reflect DMA's long- |
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