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ABOUT THE DMA SOCIAL MEDIA COUNCIL
The goal of the DMA Social Media Council (SMC) is to communicate critical industry issues and represent the interests of DMA member companies who utilize Social Media as a Marketing and Business tool. The council identifies timely topics and opportunities and develops relevant initiatives that members can apply while addressing those issues within their businesses.
Click here for a full listing of DMA educational seminars.
The On-Line DMA Catalog - Just a Click Away!
Learn about DMA and everything we have to offer. Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils. DMA has captured all of this in the new On-Line DMA Catalog
KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS
Membership Roster - To view the roster with access to online member profiles, you must sign on as a Social Media Marketing Council member.
Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first.
Access to Industry Knowledge and Exclusive Information - As a DMA Social Media Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages.
Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!
Personal Visibility - Social Media Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.
Segment Sponsorship Opportunities:
If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe
Phone: 212.768.7277, ext. 1479
Email: at nokeefe@the-dma.org
Twitter: http://twitter.com/NeilOKeefe
| Resources | Links & Tools | Advocacy | White Papers |
Engagement Rules
Constant Contact Webinar PDF 10/26/2011
Barnes & Noble Presentaion at DMA Innovation Forum
Meredith Publications presentation at DMA Innovation Forum
RedBox Presentation at DMA Innovation Forum SF
Which Comes First: Social, Mobile or Email Marketing?
PDF of DMA / InfoGroup webinar hosted on 5/5/2011
Digital Marketing Practices in the US and Canada: Navigating the Digital Labyrinth
DMA partnered with Ipsos Reid Marketing and the Canadian Marketing Association (CMA) to publish Digital Marketing in the US and Canada, which compared trends in usage, familiarity and sentiments regarding digital marketing channels in the US and Canada.
ThreadMarketing at the Social Media Spotlight
Attached please find a copy of the presentation provided at the Social Media Spotlight on 10/27/2010
Involver at the Social Media Spotlight
Attached please find a copy of the presentation provided at the Social Media Spotlight on 10/27/2010
Milyoni at the Social Media Spotlight
Attached please find a copy of the presentation provided at the Social Media Spotlight on 10/27/2010
Merkle at the Social Media Spotlight
Attached please find a copy of the presentation provided at the Social Media Spotlight on 10/27/2010
Colloquy at the Social Media Spotlight
Attached please find a copy of the presentation provided at the Social Media Spotlight on 10/27/2010
Yahoo! at the Social Media Spotlight
Attached please find a copy of the presentation provided at the Social Media Spotlight on 10/27/2010
Special DMA2010 Offer for California Residents!
DMA2010 Conference & Exhibition is the global ROI marketing event covering all marketing channels from traditional to digital – and it’s being held right in San Francisco.
Engaging – and Growing – Donors via Social Networks: White Paper
The Port Network White Paper: To be successful, a fund-raising professional has to “meet” the donor where they are and provide avenues for the information and engagement donors increasingly demand.
Nonprofit Social Network Benchmark Report
NTEN, Common Knowledge, and ThePort Network offer this second annual installment of the Nonprofit Social Networking Benchmark Report.
Writing a Social Media RFP - White Paper
The Port Network White Paper: Building Connections: How to Write a Top-Quality RFP When Building a Social Networking Platform
Spotlight - Facebook
Attached please find a copy of the presentation provided at the Social Media Spotlight on 4/27/2010
Spotlight - Acxiom
Attached please find a copy of the presentation provided at the Social Media Spotlight on 4/27/2010
Spotlight - Rapleaf
Attached please find a copy of the presentation provided at the Social Media Spotlight on 4/27/2010
Spotlight - Air Miles
Attached please find a copy of the presentation provided at the Social Media Spotlight on 4/27/2010
#SXSW Case Study
What twitter #tag reveal about your social campaigns.
Social Media Spotlight - Involver
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010
Social Media Spotlight - StrongMail
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010
Social Media Spotlight - Steve Rubel
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010
Social Media Spotlight - Bunchball
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010
Social Media Spotlight - Aberdeen
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010
Social Media Spotlight - Castrol
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010
Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter
“Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” said Michael Della Penna, co-founder and Executive Chairman “This is a classic ‘glass half full’ scenario for Twitter because it’s clear tha
Videogames' Marketing Potential
Bunchball CEO Peter Daboll says companies should use games to engage customers.
DMA in DC Agenda - 2010
DMA in DC Invitation - 2010
The folks at Constant Contact have created a simple collection of guides to get you building online social connections fast, in a way that’s super easy.
Webinar PDF - Learn OBA Compliance Best Practices & Avoid Headaches
DoubleVerify Webinar 3-29-11
Innovation Forum - Lawrence Kimmel
LAWRENCE KIMMEL, CEO, DMA The New Direct Marketing - Introductions
Innovation Forum - Acxiom Demo
TECH DEMO: Acxiom
Innovation Forum - Kurt Hulander
KURT HULANDER, Platform Leader, Emerging Business, Best Buy A discussion around new connected devices and platforms
Innovation Forum - Janet Viane
JANET VIANE, Vice President Marketing Operations, Sears Holding Corporation Building Personalized Digital Relationships
Innovation Forum - Dale Nitschke
DALE NITSCHKE, Managing Partner, Ovative/Group Leadership challenges in realizing innovation.
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
DMA Compliance Webinar: New Rules for Testimonials/Endorsements & Advance Consent Marketing
February 25, 2010 Presentation
Social Media Council Member Lee Odden is a "Social Media All-Star"
Erik Qualman, ClickZ, Jan 13, 2010: ...first pass at a "social media all-star team." along with numerous people who get an honorable mention. This list is comprised of people who are the luminaries and pioneers of the social media frontier. I plan to d
Scott Monty Zero to 60: Social Media Strategy via Ford
In its earliest days, there was a face associated with Ford. In recent years, not so much. We realized that with social media, we had an opportunity to begin to humanize the company - Scott Monty Presentation on Ford's use of Social Media
Social Media: Live It, Love It or Leave It? Is Business Confused? - DMA Digital Newsletter: POINT
The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Best Buy Video - CMO Barry Judge
Enjoy the video presented by Best Buy CMO Barry Judge for the 2009 ACCM Conference.
Acxiom Social Media Study
42% of Respondents have become a "FAN" of a product. How can Brands build upon these relationships with relevant offers?
DMA’S SOCIAL MEDIA COUNCIL RELEASES CURRENT TRENDS IN SOCIAL MEDIA
The Direct Marketing Association’s (DMA) Social Media Council (SMC) released its first-ever Social Media Survey. The survey was developed and deployed in partnership with HeadMix, a leading social business software provider designed specifically for the
PDF from HHS.gov
HIPAA Webinar PDF
DMA Corporate and Social Responsibility Webinar 11-8-11 PDF
CSR Webinar - PDF
DMA Ethical Guidelines: New Changes in 2011 — October 11, 2011
Email & Social Media Marketing Best Practices - DMA Ethics & Compliance Webinar Series
The DMA Corporate & Social Responsibility department will provide monthly webcasts with a focus on member compliance. The self-regulatory program of the DMA is an essential component of member offerings—members need to be in compliance or face onerous reg
“Washington’s Increasing Focus on Privacy Issues”
PDF version of the latest in the DMA Councils Regulatory and Legislative Update series 12-14-10
FTC Backs Do-Not-Track System for Web
The FTC endorsed a report by its staff that faulted the online advertising industry for not doing enough to protect consumer privacy online. Read the FTC report here...
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
FTC Issues Report on Behavioral Advertising; DMA and Coalition Respond
DMA encourages the government not to allow its drive for regulation to interfere with the Internet’s ability to stimulate, strengthen, and expand commerce — particularly e-commerce — and to help the economy to emerge all the stronger from the current rece
DMA's Guidelines for Ethical Business Practice
The Direct Marketing Association's Guidelines for Ethical Business Practice are intended to provide individuals and organizations involved in direct marketing in all media with generally accepted principles of conduct. These guidelines reflect DMA's long-
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