DM Unplugged     What's New     Contact Us     Login     MyDMA     Home                
Go To Home Page

 
Membership Advocacy Events and Education News Research Corporate Responsibility DMA Bookstore About DMA
Search:  

Announcements News Events Social Media Council

Council Events and Free Webinars

The COLLOQUY Retail Loyalty Index

April 22, 2:00 pm - 3:00 pm (EST)

Consumer Behavior after the Economic Storm: With breaking results based on the COLLOQUY 2010 Retail Loyalty Index, this webinar will reveal who are the top retailers in customer loyalty in four retail segments from supermarkets to department stores. The recent recession has taken a great toll – not only on retail sales – but on which retailers are winning the hearts of consumers.

 

DMA Insert Media Day 2010

April 15, 2:00 pm - 3:00 pm (EST)

Interplay of Insert and Social Media:  Influencing Purchasing Decisions in a Multichannel World.

Social media is all the rage.  Can insert media get in on the action?  Join us in person in the DMA seminar center (NY, NY) and hear from those who are actually incorporating social media in their programs.

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!
As a DMA Social Media Segment Sponsor you'll have the opportunity to connect with leading marketers and segments. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.

To learn about the benefits of becoming a DMA Social Media Segment Sponsor, contact membership@the-dma.org

###

Be sure to stay up to date and build your network by checking on your Segment Portal Page as well as your LinkedIn Group Page 

03/17/2010
US Advertising Expenditures Declined 12.3% in 2009, Kantar Media Reports
 
03/17/2010
DMA Unveils Dynamic Hall of Fame Award Website
 
03/16/2010
2010 Could be Break-Out Year for Mobile Mobile Ads, Projects Mojiva and DM2PRO.com
 
03/05/2010
Mobile Access for Facebook and Twitter Grows by Triple-Digits, comScore Reports
 
03/04/2010
DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009
 
03/01/2010
Text Messaging to Remain Dominant in Near Future, Evolve with New Capabilities, Says Frost & Sullivan
 
02/26/2010
US Ad Spending Down 9% in 2009, Nielsen says
 
02/25/2010
DMA Unveils New 'DM Unplugged' Blog; Thoughts from DMA Chairman Eugene Raitt and Colleagues
 
02/22/2010
Facebook Will Be No. 1 Social Network in All But 25 Countries, Gartner Predicts
 
02/18/2010
Consumer Media Consumption Will Splinter in 2015, Says New Report from Unilever, Mindshare, and ESPN
 
02/10/2010
Nearly Two-Thirds of US Mobile Subscribers used Text Messaging in December 2009, According to comScore
 
02/08/2010
Boost Mobile, Home Away, E*Trade & Google Scored Integrated Marketing Standouts at Superbowl, According to Reprise Media
 
02/05/2010
DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership
 
02/05/2010
US Heads the Top Ten List of Countries for Hosting Malware, According to Sophos
 
02/04/2010
Direct Marketing Association Names Robert Allen Interim President & CEO
 
02/04/2010
Retailers Bolster Multichannel Offerings, According to eMarketer
 
02/03/2010
Radio, TV, Print Budgets Slashed as Marketers Look Online to Build Brand Reputation, According to ExactTarget
 
02/03/2010
Merkle Releases 'View from the Social Inbox' Consumer Email and Social Networking Trends Report
 
02/03/2010
Retailers Missing the Mark with Product Recommendations, ChoiceStream Survey Finds
 
02/01/2010
DMA Releases 2010 'Statistical Fact Book'
 
02/01/2010
Malware and Spam Rise 70% on Social Networks, Sophos Report Reveals
 
01/29/2010
Internet Alliance Announces New Executive Director and Expanded State Government Affairs Team
 
01/29/2010
DMA and Conference Board Present 'Brand Convergence' Panel Exploring Disappearing Marketing Boundaries
 
01/29/2010
Boomers Are Multichannel Media Consumers, eMarketer Reports
 
01/19/2010
BIA/Kelsey Analysts Identify Key Local Media Trends to Watch in 2010
 
12/21/2009
DMA and the Participatory Marketing Network Host Social Media and Marketing Seminar
 

ABOUT THE DMA SOCIAL MEDIA COUNCIL  

The goal of the DMA Social Media Council (SMC) is to communicate critical industry issues and represent the interests of DMA member companies who utilize Social Media as a Marketing and Business tool. The council identifies timely topics and opportunities and develops relevant initiatives that members can apply while addressing those issues within their businesses.

 

Click here for a full listing of DMA educational seminars.

 

The On-Line DMA Catalog - Just a Click Away!

Learn about DMA and everything we have to offer.  Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils.  DMA has captured all of this in the new On-Line DMA Catalog

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS  

Membership Roster - To view the roster with access to online member profiles, you must sign on as a Social Media Marketing Council member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA Social Media Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - Social Media Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.

Segment Sponsorship Opportunities:

If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe

Phone: 212.768.7277, ext. 1479

Email: at nokeefe@the-dma.org

Twitter: http://twitter.com/NeilOKeefe

Resources Links & Tools Advocacy White Papers
Social Media Spotlight - Involver
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010

Social Media Spotlight - StrongMail
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010

Social Media Spotlight - Steve Rubel
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010

Social Media Spotlight - Bunchball
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010

Social Media Spotlight - Aberdeen
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010

Social Media Spotlight - Castrol
Attached please find a copy of the presentation provided at the Social Media Spotlight on 1/21/2010

Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter
“Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” said Michael Della Penna, co-founder and Executive Chairman “This is a classic ‘glass half full’ scenario for Twitter because it’s clear tha

Videogames' Marketing Potential
Bunchball CEO Peter Daboll says companies should use games to engage customers.

DMA in DC Agenda - 2010

DMA in DC Invitation - 2010

FTC Issues Report on Behavioral Advertising; DMA and Coalition Respond
DMA encourages the government not to allow its drive for regulation to interfere with the Internet’s ability to stimulate, strengthen, and expand commerce — particularly e-commerce — and to help the economy to emerge all the stronger from the current rece

DMA's Guidelines for Ethical Business Practice
The Direct Marketing Association's Guidelines for Ethical Business Practice are intended to provide individuals and organizations involved in direct marketing in all media with generally accepted principles of conduct. These guidelines reflect DMA's long-

Special Thanks To Our Generous Corporate Sponsors:





Become a Sponsor

 

© Direct Marketing Association | Privacy Statement | Site Map