| Announcements | News | Events | FSC Council |
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Listen to recordings:
FTC's New "Red Flag" Rules for ID Theft Prevention: featuring several speakers from the FTC. Free to DMA members. Recorded August 21, 2008.
DMA’s Member-Online Can-Spam Briefing Available Online; FTC’s New Rules Now in Effect. That briefing is now available to members by clicking here.
- OPEN CALL for suggestions/case studies: Insurance (L&H and P&C), Banking, Credit Card, Brokerage, Mortgage/Lending. Also looking for committees for Research projects, Network events and Awards. Just send an email to Lisa Merizio Smith.
- DMA08 Financial Services Council Dinner - Mark your calendars for Monday, October 14, 6-8pm at Postrio's at The Venetian.
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DMA08 Conference & Exhibition, Oct. 11—16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks — The Acquisition & Prospecting track will explore issues related to data mining, segmentation, demographics, software applications, testing models, response behaviors, and increasing response rates. The Creative Strategy track will explore elements of copy, design, art direction, offers, and format for all marketing channels.
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2009 Financial Services Conference is March 23-24 at Eden Roc, Miami Beach, FL. Look forward to an exceptional learning and networking experience.
The DMA Financial Services Council (FSC) provides information and education venues to help marketers optimize their insurance, brokerage, and banking direct marketing multichannel platforms. FSC members help develop guidelines. best practices, and tools that can be used to fulfill and respect the needs of consumers and effect a positive public perception of the industry.
Financial Services Council Members enjoy:
- Member-only Calls: Legislative, regulatory, postal updates; facilitated calls by pros on relevant topics;
- Educational events: virtual and in-person seminars including discounts and speaking opportunities at the Annual Financial Services Conference;
- Resources including research, case studies, news and DMA Guidelines and Best Practices;
- Membership Roster: Consult with peers from other search professionals on market trends and tactics. Sign on as a FSC member to view full contact information.
- Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.790.1567 for details.
- Financial Services Direct Marketer of the Year Award
Maximize your DMA membership and join the Financial Services Council now. To learn more about Council activities, contact us at 212-768-7277.
| Resources | Links & Tools | Advocacy | White Papers |
| Banking | Insurance | Research | Industry Links |
From Silicon.com, July 1, 2008
Social Influence Marketing: The New Way to Win Customers
By Dave Friedman, Avenue A / Razorfish from Multichannel Merchant, June 30, 2008
DMA/Solutionary Information Security and Compliance Assessment Tool
DMA Members only
August 15, 2007 Security Breach Notification: Pending Bills and DMA Action
Americans enjoy the most convenient, simple and quick consumer transactions in the world. It is the responsible exchange of consumer data that makes this all possible. When a consumer provides personal information to a business or nonprofit, that organiza
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes
As Congress continues to seek ways to protect Americans from fraud and identity theft, the Direct Marketing Association (DMA) is asking legislators to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers
From Insurance Journal, July 1, 2008
The Privacy Provisions of the Health Insurance Portability and Accountability Act (HIPAA)
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
Direct Marketers in Insurance Field Saw $8.15 ROI for Every Dollar Spent.
Yet one in five customers report their experience with a customer service representative at a call center ends with unresolved problems... From Insurance Journal, July 1, 2008
Honoring the culmination of a lifetime of achievements in the continual improvement of business practices in direct/interactive marketing, with a focus on providing educators and students leading-edge resources to ensure the perpetuation of talent and bes
Professional Insurance Marketing Association
Society of Actuaries
National Association of Insurance Commissioners (NAIC)
LIMRA - LOMA merged
Legal Resources for Direct Marketers
Information Security & Identity Theft
Privacy Generator Tools
DMA Commitment to Consumer Choice
DMA Self-Regulatory & Compliance Tools
How companies use information we might consider personal is a concern for all of us. Here you will find information to help you as a direct marketer protect the privacy of your customers and meet the ethical and regulatory obligations regarding privacy.
DMA Corporate Responsibility Resource Center
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