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DMA Financial Services Council Dinner during DMA09 Monday, October 19, 2009; 6:00-8:00pm. DMA FSC recognizes excellence during challenging times. Nominations have been submitted for: Direct Marketer of the Year (view past winners) Company of the Year (view past winners)
Announcements will be made this summer with formal presentations made during the DMA09 FSC Dinner in San Diego
DMA `09 - San Diego, CA - October 17-22 If there's one show you go to this year, make it DMA 09! DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers: Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them. For more information and to register for any DMA virtual seminar, visit DMA List of Events. ###
Check out the DMA Bookstore for the latest Best Sellers including: ###
RECESSION GAME PLAN:
Join the growing list of smart companies who understand the power of direct and what it means for their business development.
FACT: Leads, leads and more leads are the key to any company’s survival.
And what better way to garner qualified leads, than to present your success story and provide your expertise to a targeted audience.
FACT: The DMA membership is known as the “big tent” because it services the needs of many business segments: channels, suppliers, verticals and end markets such as: Analytics Broadcast Business-to-Business Catalog & Multichannel CRM DM Agencies Financial Services Hispanic Marketing Insert Media International List & Data Magazine Circulation Marketing Technology Mobile Nonprofit Pharmaceutical & Healthcare Retail Marketing Search Social Media Teleservices Travel & Hospitality
FACT: The DMA Council membership is made up of decision makers and influencers. They know a good opportunity when they hear one. Recent sponsors have gotten hundreds of attendees (leads) to register for their virtual sessions through the DMA. Do you have a success story to share? Contact us to find out more regarding sponsorships 212.790.1567.
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DMA Council volunteers give back and make great new contacts! Education, Best Practices Handbook, Research, Awards are just some of the committees in which you can make a difference. Contact us with your ideas. Thanks!
The DMA Financial Services Council (FSC) provides information and education venues to help marketers optimize their insurance, brokerage, and banking direct marketing multichannel platforms. FSC members help develop guidelines. best practices, and tools that can be used to fulfill and respect the needs of consumers and effect a positive public perception of the industry. Financial Services Council Members enjoy:
AT&T, Firethorn Launch Mobile Banking Ap for IPhone
By Dan Butcher, Mobile Marketer, November 4, 2008 There's No Credit Crunch in Second Life From Silicon.com, October 23, 2008 Mobile payments to hit $300bn by 2013 From Silicon.com, July 1, 2008 Social Influence Marketing: The New Way to Win Customers By Dave Friedman, Avenue A / Razorfish from Multichannel Merchant, June 30, 2008 DMA/Solutionary Information Security and Compliance Assessment Tool DMA Members only August 15, 2007 Security Breach Notification: Pending Bills and DMA Action Americans enjoy the most convenient, simple and quick consumer transactions in the world. It is the responsible exchange of consumer data that makes this all possible. When a consumer provides personal information to a business or nonprofit, that organiza DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes As Congress continues to seek ways to protect Americans from fraud and identity theft, the Direct Marketing Association (DMA) is asking legislators to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers
Swett & Crawford Launches New Truckers Accident Program
From Insurance Journal, July 1, 2008 The Privacy Provisions of the Health Insurance Portability and Accountability Act (HIPAA) DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry' Direct Marketers in Insurance Field Saw $8.15 ROI for Every Dollar Spent.
Study: Call Center Issue Resolution Drives Loyalty, Retention, Satisfaction
Yet one in five customers report their experience with a customer service representative at a call center ends with unresolved problems... From Insurance Journal, July 1, 2008
The John Flieder Fund
Honoring the culmination of a lifetime of achievements in the continual improvement of business practices in direct/interactive marketing, with a focus on providing educators and students leading-edge resources to ensure the perpetuation of talent and bes Professional Insurance Marketing Association Society of Actuaries National Association of Insurance Commissioners (NAIC) LIMRA - LOMA merged
DMA Financial Services ECHO AWARDS CD
Legal Resources for Direct Marketers Information Security & Identity Theft Privacy Generator Tools DMA Commitment to Consumer Choice DMA Self-Regulatory & Compliance Tools
Privacy
How companies use information we might consider personal is a concern for all of us. Here you will find information to help you as a direct marketer protect the privacy of your customers and meet the ethical and regulatory obligations regarding privacy. DMA Corporate Responsibility Resource Center
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