Financial Services Council:

The DMA Insurance Company of the Year Award

This year, we bring back The DMA Insurance Company of the Year Award recognizing an outstanding company in the insurance industry.

These awards are presented during the DMA Annual Conference in October. See the Announcement tab for nomination form link, information on this year's annual conference and much more.

Nominating Criteria

Company Eligibility:
Any HMO or insurance company, regardless of distribution channel employed, which uses the direct marketing concept as a strategic tool, focusing on business-to-business or consumer markets. Please note that nominated companies MUST BE members of the DMA.

The company must meet the following criteria:

Has displayed consistent use, as well as achievement and a high level of competence, in integrating "state of the art" direct marketing techniques, along with a proven pattern of improved results that can be documented and demonstrated as the result of the application of the direct marketing concept.
Has proven to produce good corporate citizens and improve business while adhering to ethical business practices.
Active in industry organizations and a willing contributor to enhancing the overall image and growth potential of the insurance business using the direct marketing concept.

2010 Winner of the DMA Insurance Company of the Year Award

The Savings Bank Life Insurance Company of Massachusetts
Accepting: Phil Crampe, E-Commerce Manager

SBLI of Massachusetts has been described by its CMO as a company that consistently hits above its weight class. Although significantly smaller than a number of key life insurance competitors with 250 employees and a marketing department of 5, the company began building its own marketing data base in 2008, which now serves as the repository of millions of customer and prospect records. The data base is the platform which powers the company’s marketing campaigns from the desktops of those in the marketing department.

SBLI’s mandate to build a multichannel marketing platform to support it’s B-B and B-C businesses is well underway with the launch of a significant number of new digital initiatives in the last two years, as a complement to the company’s many traditional marketing programs. Newly introduced digital initiatives include: a very robust program for key words and the content network supported by custom landing pages; introduction of email to support customer retention and client acquisition programs; highly sophisticated lead nurture email programs; an sbli.com mobile site; social networking programs on Twitter and Facebook, and a major redesign of their web site with migration to a content management platform. SBLI will shortly be rolling out a customer blog, which will highlight stories, pictures and videos from clients. More than half of the leads the company generates for its own sales force now come from its digital initiatives.

As the eCommerce manager at Savings Bank life insurance (SBLI), Phil Crampe is responsible for leading eCommerce activities. He is in charge of leveraging the web and other digital technologies to support SBLI's revenue and marketing goals, while ensuring efficient and effective use of email marketing, search engine optimization and pay-per click efforts. Prior to joining SBLI, Phil was a partner at Consolidated Marketing Services for over 21 years.

SBLI (Savings Bank Life Insurance) was established in Massachusetts in 1907 by Louis Brandeis, who later became a Justice of the US Supreme Court. SBLI has its headquarters in Woburn, MA. SBLI sells its products in more than 40 states and dominates in issuing insurance coverage and policies in its home state. SBLI is a market leader in affordable term life insurance, in addition to whole life and fixed annuities. SBLI’s products are sold through the company’s direct sales force as well as through a nationwide network of over 6,000 independent brokers.

Past Winners

2006-2009 Only a Financial Services Award was given
2005 - Gerber Life Insurance Company
2004 - AIG Direct Marketing
2003 - Hartford Financial Services Group
2002 - RBC Financial Group
2001 - Capital One
2000 - Progressive Insurance
1999 - Charles Schwab
1998 - American Bankers Insurance Group
1997 - National General Insurance Company
1996 - SafeCo, Inc.
1995 - AT&T Universal Card
1994 - JCPenney Life Insurance Company
1993 - Blue Cross & Blue Shield of Illinois and DiMark, Inc.

For more information, please contact Lisa Merizio Smith at (212) 790-1567.