WELCOME!

The much-anticipated DMA Hispanic Marketing segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and, as per our members request, links for copywriters and translators (see Links & Tools below) and much more! This portal replaces our existing Council pages and is our continued commitment to service and connecting our segment members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Terri Bartlett at tbartlett@the-dma.org  with your thoughts and suggestions on content and features you would like to have access to!

NOW AVAILABLE - THE LIBRARY OF ECHO AWARD CASE STUDIES

Every year, the DMA International ECHO Awards honor the best direct/interactive campaigns of the year. Now these information-rich case studies are available online, for purchase, to inspire your next campaign.

You’ll be able to read the marketing strategies, deep dive into the media selection and tactics, click around the creative, and see results.

Visit ECHO Library – www.omnicontests3.com/dma/omnigallery/search

Search the ECHO Award Case Study Library by:

• Award level
• Business category
• Campaign Name
• Media

Special offer to DMA Members

From now until January 31, 2009

ALL case studies in this Library of ECHO Excellence are available FREE!

Visit these links for more details:

www.omnicontests3.com/dma/omnigallery/search

www.dma-echo.org

UPCOMING EVENTS

Create Your Web Analytics 2009 Action Plan

Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online

FREE Virtual Seminar

Sponsored by the DMA Analytics Council and Coremetrics

Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.

Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.

Attend this virtual seminar to learn:

• Best practices for setting-up a web analytics practice, including which data to collect and which to forget
• Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
• How to use visitor segmentation to answer your business questions
• What additional data sources can supplement your analytics data for deeper customer analysis

REGISTER NOW!

About  the DMA Directo Council for Hispanic Marketing

The goal of the DMA Directo Council for Hispanic Marketing is to educate direct marketers about the Hispanic market and provide support in targeting this segment as well as to promote career and business opportunities for Hispanic members of the direct marketing professional community.

Membership Roster- To view the roster with accsess to online member profiles, you must sign in on the left as a Directo council Member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Hispanic Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a Directo Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Hispanic Marketing Segment Web pages.

Free Virtual Seminars and Exclusive Discounts – Directo Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!