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Special Discount and Offer to DMA Directo Council Members

 DMA Hispanic Marketing Research!

As a valued Directo Council Member we would like to extend a special offer to you. Purchase your copy of DMA’s “Hispanic Direct Marketing Techniques & Best Practices” and receive a 20% discount off the already reduced DMA Member price of $135. This means you’ll pay $108 for this outstanding piece of research. PLUS you’ll receive one FREE registration to attend the February 25^th Virtual Seminar “Hispanic Marketing: Best Practices in Reaching the Hispanic Audience”, sponsored by the DMA Directo Council.

Total retail value of this offer is $439.00. That is a savings of $331 and a one of the many benefits of being a DMA Directo Council Member!

The DMA’s “Hispanic Direct Marketing: Techniques & Best Practices” provides current benchmarks and best practices on the use of direct marketing methods for reaching the Hispanic audience, including expert analysis on Hispanic direct marketing techniques! Learn about Spanish-language promotions, channel use, use of segmentation and its effectiveness, and much more. This first-ever report looks at the marketer's perspective of reaching Hispanics using direct marketing techniques. You'll find the answers to your most pressing questions, such as what types of promotions are most common and which channels are most effective in increasing response.

To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore <http://www.the-dma.org/bookstore>. To access the discount code simply click on the Resources section found on the Hispanic Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first.

 About the DMA Directo Council for Hispanic Marketing

The goal of the DMA Directo Council for Hispanic Marketing is to educate direct marketers about the Hispanic market and provide support in targeting this segment as well as to promote career and business opportunities for Hispanic members of the direct marketing professional community.

Membership Roster- To view the roster with access to online member profiles, you must sign in on the left as a Directo council Member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Hispanic Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a Directo Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Hispanic Marketing Segment Web pages.

Free Virtual Seminars and Exclusive Discounts – Directo Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!   

For more information and to register for any DMA virtual seminars, visit DMA List of Events.