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Announcements Events Insert Media Council

WELCOME...

Welcome to the much-anticipated Insert Media Segment Home Page portal.
These pages feature relevant and timely information on news, events, links, tools, resources, advocacy and white papers, all related to the Insert Media arena.
This portal replaces the former Insert Media Segment home pages and we hope you will find them significant and informative.

Please add the link to your favorites! If you have any questions, or ideas on additional information you'd like to see or be able to access, please contact Susan Zuniga at
szuniga@the-dma.org

HOT OFF THE PRESS!
Our 2008 Roast & Toast Honorees have been announced!
JIM ZUCKERMANDEL, CEO & Founder, Zed Marketing Group &
THE BOARDROOM, INC.
Come join us for holiday cheer, good food, great networking and to honor these two
Insert Media Legends who have made tremendous contributions to the Insert Media!
Click on the title below for more information and to register!

Annual Roast & Toast Luncheon
on Thursday, December 11, 2008 at The Yale Club, NYC


Did you miss our Virtual Seminar on September 23, 2008?
"Why Insert Media Matters More than  Ever Before"
Speaker: Rob Stanton, VP Business Development, Stanton Direct Marketing
& Co-Chair of the Insert Media Segment Advisory Committee
If you are an Insert Media Council or DMA Member
you can still access it by clicking on the title above. 

 

 




 

 

 

 

 

 

 

 

About the Insert Media Council

The goal of the DMA Insert Media Council is to represent the interests of direct marketing companies engaged in all facets of alternative print and interactive media. The Council is intended for those who are concerned with identifying and exploring industry issues and opportunities.

 DMA Insert Media Segment Member Benefits

KNOWLEDGE    NETWORKING   VISIBILITY   LEADERSHIP   SAVINGS

Knowledge:   As a DMA Insert Media Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Insert Media Segment Web pages.

Networking: You will interact with the best when you meet your peers, create partnerships, and talk about the latest developments and successes. You will also receive invitations to conferences, virtual seminars, networking receptions, and other Council-sponsored events – all led by experts in your field.

Visibility:  Insert Media Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.

Leadership:  Council-sponsored events provide speaking opportunities and keep other members up-to-date on the latest trends with the first-hand knowledge. The Insert Media Segment Committee is always seeking new ideas, thoughts, opinions, and influence from its members.

Savings:   Receive Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Catalog & Multichannel Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first.

Membership Roster
 
To view the Insert Media Council Roster with access to online member profiles, you must sign on as a Insert Media Council Member on the left.

UPCOMING EVENTS 

Insert Media Council members meet regularly, networking and sharing their knowledge with one another. Annual events such as Insert Media Day, an Annual Luncheon, Virtual Seminars and their Annual Roast and Toast Luncheon in December – all keep Council members up-to-date on the latest developments affecting the insert media industry segment.

Annual Roast & Toast Luncheon
on Thursday, December 11, 2008 at The Yale Club, NYC
Come join us for holiday cheer, good food, great networking and to honor one individual and one company who have contributed tremendously to the growth and success of the Insert Media industry. 
This year's winners are:
JIM ZUCKERMANDEL, CEO & Founder, Zed Marketing Group &
THE BOARDROOM, INC.

SAVE THE DATE IN 2009!
6th Annual Insert Media Day
Wednesday, April 1, 2009 at the McGraw Hill Building in NYC

Young Professionals Seminar will be held the prior day,
Tuesday, March 31 from 2:00-5:00 p.m. at the DMA Seminar Center, NYC
Stayed tuned for more information on these two exciting events!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Resources Links & Tools Advocacy White Papers
Articles Research Professional Profiles
Inserts Holding Steady, Experts Say!
Article by Larry Riggs, DIRECT Newsline, April 3, 2008 entitled: Inserts Holding Steady, Experts Say!

"ReImagine You" campaign
Sears promotes change with "ReImagine You" campaign by Chantal Tode on March 4, 2008 in DMNews

You need an alternative. Alternative Media that is!
“Big lists and mass media aren’t a viable option. They’re too expensive, and don’t generate enough replies to create any kind of workable ROI. You need an alternative. Alternative Media that is! Article by Jeff Marsh and Karen Mayo -- March 1, 2008 in Mul

AARP Membership Marketing
AARP embraces Insert Media! Article entitled “Membership Marketing” – by Pamela Oldham on February 25, 2008 in DMNews.

Creative is important to any campaign - Insert offers need more!
Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements. As seen in DMNews on January 28, 2008

The Other Insert Program
"Publishers who use insert media try a combination of different programs before finding the right fit. One size does not fit all." An article by Jane E. Zarem, Circulation Management - July 5, 2006

"Looking for Another Channel?"
Looking for another channel through which to acquire customers with a strong lifetime value? Article by Jackie Kern, Managing Director, Main Street Direct as seen in Target Marketing Tipline in June 2006

Press Release from Vertis Communication, dated Feb. 11, 2008
"More consumers pay attention to inserts and circulation than any other advertising medium."

Vertis Customer Focus - Retail 2008: Media
Very interesting and informative focus study illustrating how Inserts are capturing consumers' attention.

Decade of Data
10 Years of Vertis Customer Focus on Media habits and buying behavior

Diane Caruso, President, Choice Media, Amherst, NY
Welcome to our first Insert Media Professional Profile

Special Thanks To Our Generous Corporate Sponsors:

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