| Announcements | Events | Insert Media Council |
Join our Linked In group: www.linkedin.com/groups: DMA Insert Media Council
The reviews are in. DMA Insert Media Day 2012 - The Future is Now was an amazing success! Held on May 23 at the Time-Life Conference Center, NYC, there were outstanding sessions plus a Tabletop Exhibit Hall. Twitter: #dmainsert @1567lisa Congratulations to our Honorees from our Insert Media Roast & Toast Luncheon: Individual: Doug Guyer, IDR
Corporate: International Masters Publishers
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About the Insert Media Council The goal of the DMA Insert Media Council is to represent the interests of direct marketing companies engaged in all facets of alternative print and interactive media. The Council is intended for those who are concerned with identifying and exploring industry issues and opportunities. DMA Insert Media Segment Member Benefits KNOWLEDGE NETWORKING VISIBILITY LEADERSHIP SAVINGS Knowledge: As a DMA Insert Media Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Insert Media Segment Web pages. Networking: You will interact with the best when you meet your peers, create partnerships, and talk about the latest developments and successes. You will also receive invitations to conferences, virtual seminars, networking receptions, and other Council-sponsored events – all led by experts in your field. Insert Media Council members meet regularly, networking and sharing their knowledge with one another. Annual events such as Insert Media Day, an Annual Roast and Toast Luncheon, Virtual Seminars – all keep Council members up-to-date on the latest developments affecting the insert media industry segment. Visibility: Insert Media Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader. Each year, individuals and a company is honored at the Awards luncheon in December. Leadership: Council-sponsored events provide speaking opportunities and keep other members up-to-date on the latest trends with the first-hand knowledge. The Insert Media Segment Committee is always seeking new ideas, thoughts, opinions, and influence from its members. Savings: Receive Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events! Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Catalog & Multichannel Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. Membership Roster
To view the Insert Media Council Roster with access to online member profiles, you must sign on as a Insert Media Council Member on the left.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Research | Professional Profiles |
A session at DMA Insert Media Day 2012 - May 2012
DMA Insert Media Day 2011
Testing 2D Barcodes - Rodale, May 2011
DMA Insert Media Day 2011
Optimization through Integration - May, 2011
DMA Insert Media Day 2011
Adaptability of Insert Media - Pitney Bowes, May 2011
DMA Insert Media Day 2011
How Mobile can add value to Insert Programs - Scanbuy, May 2011
DMA Insert Media Day 2011
Contact Strategy for New Customer - Rodale, May 2011
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
What Can Social Media Mean for Insert Media?
DMA Insert Media Day presentation - April 2010
Introduction to Social Media
DMA Insert Media Day session presentation - April 2010
How Insert Media Fits into Marketing’s Future
DMA Insert Media Day session presentation - April 2010
Inserts Drive Traffic to Web, UK Study says
DM News, July 23, 2009
Inserts Holding Steady, Experts Say!
Article by Larry Riggs, DIRECT Newsline, April 3, 2008 entitled: Inserts Holding Steady, Experts Say!
"ReImagine You" campaign
Sears promotes change with "ReImagine You" campaign by Chantal Tode on March 4, 2008 in DMNews
You need an alternative. Alternative Media that is!
“Big lists and mass media aren’t a viable option. They’re too expensive, and don’t generate enough replies to create any kind of workable ROI. You need an alternative. Alternative Media that is! Article by Jeff Marsh and Karen Mayo -- March 1, 2008 in Mul
AARP Membership Marketing
AARP embraces Insert Media! Article entitled “Membership Marketing” – by Pamela Oldham on February 25, 2008 in DMNews.
Creative is important to any campaign - Insert offers need more!
Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements. As seen in DMNews on January 28, 2008
The Other Insert Program
"Publishers who use insert media try a combination of different programs before finding the right fit. One size does not fit all." An article by Jane E. Zarem, Circulation Management - July 5, 2006
"Looking for Another Channel?"
Looking for another channel through which to acquire customers with a strong lifetime value? Article by Jackie Kern, Managing Director, Main Street Direct as seen in Target Marketing Tipline in June 2006
Council members enjoy a 20% discount on all DMA Research Reports. Click here for the discount code.
Council Member Only
Press Release from Vertis Communication, dated Feb. 11, 2008
"More consumers pay attention to inserts and circulation than any other advertising medium."
Vertis Customer Focus - Retail 2008: Media
Very interesting and informative focus study illustrating how Inserts are capturing consumers' attention.
Decade of Data
10 Years of Vertis Customer Focus on Media habits and buying behavior
Welcome to our first Insert Media Professional Profile
Retail Roadmap to Mobile Marketing
Copy of webinar presentation featuring three mobile marketing case studies, including Edible Arrangements and the Florida Panthers NHL Hockey Team.
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Recording - Future of Mail:
Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
"Why Insert Media Matters Even More than Before"
Did you miss our Virtual Seminar on September 23, 2008? Speaker: Rob Stanton, VP Business Development, Stanton Direct Marketing If you are an Insert Media Council or DMA Member you can still access it!
DMA Corporate Responsibility Resource Center
DMA: Commitment to Consumer Choice
DMA Green 15 Toolkit
Email Glossary
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
DMA Comments on USPS 5-Day Delivery
NBC News Report, March 2010
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!
DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”
USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.
Do Not Mail
State Do Not Registry Bills 2008
Updated on September 17, 2008
2008 Postal Increases
Data Security
DMA Privacy
DMA Environment Center
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