| Announcements | News | Events | International Council |
We need your ideas for programs. Let us hear from you.
| 05/17/2012 | Personalization Drives Dollars | Webinar | Register Now! |
| 06/05/2012 | Social, Local and Mobile Convergence | Webinar | Register Now! |
| 06/20/2012 | DMA2012 FlashCon | Webinar | Register Now! |
| 06/27/2012 | Marketing Mix Modeling and Optimization | Webinar | Register Now! |
| 07/17/2012 | State Legislative Update | Webinar | Register Now! |
| 09/18/2012 | Postal Reform: Securing a Future for USPS | Webinar | Register Now! |
ABOUT THE DMA INTERNATIONAL COUNCIL
The mission of the DMA International Council is to educate, empower, and provide networking opportunities for business, consumer, and not-for-profit direct marketers, using direct marketing channels in global and international markets. Our vision is to become the leading forum for international direct marketers everywhere.
KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS
Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first.
Access to Industry Knowledge and Exclusive Information - As a DMA International Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages.
Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!
Personal Visibility - International Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.
Segment Sponsorship Opportunities:
If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe
Phone: 212.768.7277, ext. 1479
Email: at nokeefe@the-dma.org
Twitter: http://twitter.com/NeilOKeefe
| Resources | Links & Tools | Advocacy | White Papers |
The DMA is currently contracting with ‘information partners’ that would like make content available through the Global Marketing Portal to the worldwide direct and digital marketing community.
Building Value in a Challenging Global Economy: Pitney Bowes Webinar
Jumpstart your international strategy by tapping into one of the largest economies in the world – the United Kingdom – with the help of Pitney Bowes and Royal Mail.
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
International Echo Awards
Announcing the Library of ECHO Award Case Studies, a new online archive of ECHO Award winning programs complete with strategy, media, tactics and results.
International Research Tools
DMA Webinar: "Swing for the Fences – Optimizing Marketing Across the Globe” – the second in a series of three webinars hosted by Acxiom.
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
DMA Overview
Presented to China Post Group: January 15, 2010
DMA Cerified Marketing Professional
A 16-module program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics. DMA Certified Marketing Professionals will be recognized by th
DMA and Power of Direct overview at VAD in Lille, France 2009
Highlights of mostr recent Power of Direct as well as an overview of DMA Centers of Excellence
Social Media: Live It, Love It or Leave It? Is Business Confused? - DMA Digital Newsletter: POINT
The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I
International Email Compliance Resource Guide
This guide provides timely information for direct marketers regarding complying with international email marketing laws* and accepted best practices for 25 major countries**
Direct Marketing Associations of the World
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Safe Harbor Program
The DMA has developed a program to assist those companies that wish to comply with the safe harbor requirements, and thus be able to certify to the Department of Commerce that it has fulfilled the requirements of the safe harbor principles.
| Special Thanks To Our Generous Corporate Sponsors: |
  |
| Become a Sponsor |