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The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide. DMA Certified Marketing Professional™ Program The DMA Certified Marketing Professional™ Program is a 16-module program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics. DMA Certified Marketing Professionals will be recognized by the global marketing community as having the skills and intelligence to be marketing leaders, anywhere in the world. Start the New Year with these Council Events and Free Webinars Free Council Webinar: Mobile Marketing on a Budget February 11, 2010 - 1:00 pm - 2:00 pm (EST) Sponsored by Mobile Fusion in this webinar Mobile Marketing on a Budget: The Good, the Bad, and the Ugly, you will join Joel Morrow as he discusses case studies from Western Union and other leading financial firms and their use of text messages and mobile marketing in their customer communication strategy.
SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE! To learn about the benefits of becoming a DMA International Segment Sponsor, contact membership@the-dma.org
ABOUT THE DMA INTERNATIONAL COUNCIL The mission of the DMA International Council is to educate, empower, and provide networking opportunities for business, consumer, and not-for-profit direct marketers, using direct marketing channels in global and international markets. Our vision is to become the leading forum for international direct marketers everywhere. The On-Line DMA Catalog - Just a Click Away! Learn about DMA and everything we have to offer. Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils. DMA has captured all of this in the new On-Line DMA Catalog KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS
Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. Access to Industry Knowledge and Exclusive Information - As a DMA International Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages. Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events! Personal Visibility - International Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.
Segment Sponsorship Opportunities: If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe Phone: 212.768.7277, ext. 1479 Email: at nokeefe@the-dma.org Twitter: http://twitter.com/NeilOKeefe
International Echo Awards
Announcing the Library of ECHO Award Case Studies, a new online archive of ECHO Award winning programs complete with strategy, media, tactics and results. International Research Tools
DMA Overview
Presented to China Post Group: January 15, 2010 DMA Cerified Marketing Professional A 16-module program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics. DMA Certified Marketing Professionals will be recognized by th DMA and Power of Direct overview at VAD in Lille, France 2009 Highlights of mostr recent Power of Direct as well as an overview of DMA Centers of Excellence Social Media: Live It, Love It or Leave It? Is Business Confused? - DMA Digital Newsletter: POINT The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I International Email Compliance Resource Guide This guide provides timely information for direct marketers regarding complying with international email marketing laws* and accepted best practices for 25 major countries** Direct Marketing Associations of the World
DMA Safe Harbor Program
The DMA has developed a program to assist those companies that wish to comply with the safe harbor requirements, and thus be able to certify to the Department of Commerce that it has fulfilled the requirements of the safe harbor principles. |
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