Global Advisory Board

The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide.

DMA Certified Marketing Professional™ Program

The DMA Certified Marketing Professional™ Program is a 16-module program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics. DMA Certified Marketing Professionals will be recognized by the global marketing community as having the skills and intelligence to be marketing leaders, anywhere in the world.

DMA2010 Annual Conference

San Francisco, CA - October 9-14

Council Events at DMA2010

Meet and socialize with the people making a difference. All the council events are at the Moscone Convention Center and are included with conference registration unless otherwise noted. Registration is open and sponsorship opportunities are available.  For More Information Click Here!

Council Events and Free Webinars  

Deploying Social Media To Generate Customer Loyalty

Aug 25, 2:00 pm - 3:00 pm ET, Webinar – Free for Council Members

DMA and loyalty experts at COLLOQUY teamed up to produce the definitive survey-based profile of U.S. marketers' social media activities, tapping in mid-2010 the expertise of DMA's nationwide membership and tens of thousands of COLLOQUY subscribers. In this presentation you'll obtain vital information about which metrics your colleagues and competitors are using to measure the effectiveness of social platforms, how they rank the platforms and how many customers they're engaging. Find out how your spending stacks up against the budgets other companies allocate to social media efforts, what dollar percentage the others are earmark for each platform and how they’re sourcing social media funding.  Unless you attend this webinar, you'll be twittering in the dark.

Register Now!

Nonprofit Mobile Day

Aug 26, 8:30 am - 5:00 pm ET, NY Seminar Center

Learn how nonprofits can harness the potential of mobile fundraising in a whole day geared toward nonprofit mobile marketing. Through case studies, panel discussions, and presentations from leading experts, you’ll learn how you can create effective mobile campaigns that engage donors and prospects, as well as maximize donor ROI by utilizing this powerful new medium.  Hear success stories from companies like the American Red Cross, Mobile Giving Foundation, Microsoft, Reed Smith and more.

Register Now!

Mobile Marketing Summit - Holiday Focus 2010

Sep 2, 8:30 am - 5:00 pm ET, National Museum of the American Indian

This holiday season will mark the first time where mobile will play a key role in marketing, shopping and buying decisions. To not have a mobile element in the holiday marketing and commerce outreach will mean a lost opportunity for brands to get closer to customers and prospects. This New York based summit is limited to around 200 executives on a first-come, first-served basis; and will be held in the auditorium of the National Museum of the American Indian.

Register Now!

Using Google Analytics and Other Google Tools to Improve Search Results and Conversions

Sep 23, 1:00 pm - 2:00 pm ET, Webinar – Free for Council Members

Join DMA and MoreVisibility for a live webinar as we roll up our sleeves and show you how to leverage Google Analytics and some other fascinating Google programs. When the webinar is over, you'll have the knowledge and confidence to log-in to Google Analytics (or Google program) and extract valuable, actionable insights from your data and apply your knowledge to your website and your marketing campaigns.

Register Now!

The Future of Digital Integration

Sep 30, 8:30 am - 5:00 pm ET, NY Seminar Center

Join DMA and eec in this full day forum where you will develop expertise on the tools ad strategies that comprise the future of digital marketing. Mobile, email, social, and search engine marketing are the centerpieces of digital marketing.  Learn how to integrate these marketing techniques in order to develop engagement and loyalty among your customers.  Successful marketers have raised the level of engagement to the point where customers are now brand ambassadors.  Our lineup of speakers will share their insight into the digital marketing world of today so that you can develop a competitive advantage for the future.

Register Now!

DMA Global Marketing Portal – Launching October 2010

The Direct Marketing Association (USA) is delighted to introduce the Global Marketing Portal, launching at the DMA2010 conference in October 2010. The Global Marketing Portal will be a central information-hub for direct and digital marketers worldwide providing access to US and international resources including research reports, statistics, white papers, case studies, publications, books, education resources, directories and press rooms.

The DMA is currently contracting with ‘information partners’ that would like make content available through the Portal to the worldwide direct and digital marketing community. Learn More...

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!
As a DMA International Segment Sponsor you'll have the opportunity to connect with leading marketers and segments. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the rightaudience. Take your company to new levels of success through a highly-visible sponsorship.

To learn about the benefits of becoming a DMA International Segment Sponsor, contact membership@the-dma.org

ABOUT THE DMA INTERNATIONAL COUNCIL  

The mission of the DMA International Council is to educate, empower, and provide networking opportunities for business, consumer, and not-for-profit direct marketers, using direct marketing channels in global and international markets. Our vision is to become the leading forum for international direct marketers everywhere.

The On-Line DMA Catalog - Just a Click Away!

Learn about DMA and everything we have to offer.  Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils.  DMA has captured all of this in the new On-Line DMA Catalog

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS  

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA International Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - International Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.

Segment Sponsorship Opportunities:

If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe

Phone: 212.768.7277, ext. 1479

Email: at nokeefe@the-dma.org

Twitter: http://twitter.com/NeilOKeefe