The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide.

DMA Certified Marketing Professional™ Program

The DMA Certified Marketing Professional™ Program is a 16-module program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics. DMA Certified Marketing Professionals will be recognized by the global marketing community as having the skills and intelligence to be marketing leaders, anywhere in the world.

Start the New Year with these Council Events and Free Webinars

Free Council Webinar: Mobile Marketing on a Budget

February 11, 2010 - 1:00 pm - 2:00 pm (EST)

Sponsored by Mobile Fusion in this webinar Mobile Marketing on a Budget: The Good, the Bad, and the Ugly, you will join Joel Morrow as he discusses case studies from Western Union and other leading financial firms and their use of text messages and mobile marketing in their customer communication strategy.

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!
As a DMA International Segment Sponsor you'll have the opportunity to connect with leading marketers and segments. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the rightaudience. Take your company to new levels of success through a highly-visible sponsorship.

To learn about the benefits of becoming a DMA International Segment Sponsor, contact membership@the-dma.org

ABOUT THE DMA INTERNATIONAL COUNCIL  

The mission of the DMA International Council is to educate, empower, and provide networking opportunities for business, consumer, and not-for-profit direct marketers, using direct marketing channels in global and international markets. Our vision is to become the leading forum for international direct marketers everywhere.

The On-Line DMA Catalog - Just a Click Away!

Learn about DMA and everything we have to offer.  Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils.  DMA has captured all of this in the new On-Line DMA Catalog

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS  

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Social Media Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA International Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Social Media Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - International Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.

Segment Sponsorship Opportunities:

If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe

Phone: 212.768.7277, ext. 1479

Email: at nokeefe@the-dma.org

Twitter: http://twitter.com/NeilOKeefe