• FREE TO LIST & DATA COUNCIL MEMBERS: 
  Friday, October 3, 2008--(B2B Council) Virtual Seminar "What's New and What's Working in B2B Marketing"  2-3pm EST.  Hear the latest in marketing tools and tactics available to business marketers—both online and offline, as well as the most powerful offer that is driving response among business buyers.
  
  

   

• DMA08 Conference & Exhibition, Oct. 11—16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks — The Acquisition & Prospecting track will explore issues related to data mining, segmentation, demographics, software applications, testing models, response behaviors, and increasing response rates. The Creative Strategy track will explore elements of copy, design, art direction, offers, and format for all marketing channels.
  
  

• Wednesday, November 5, 2008, Members-Only OPEN PHONE CALL -- noon-1:00pm EST  "Address Hygiene"   Led by Ellen Janicke, NCOA Sales and Production, Time Customer Services.  These topics are on the agenda for the hour.  Another call may be scheduled if the time allotted runs out.  We invite your comments and questions in advance of this call. 

   

  RETURNED MAIL

  -How does each company monitor and quantify their returned mail?

  -What action do they take in response to returned mail?

  -Optimal Strategy for keeping up with Moving Customers – NCOA Link and ACS

   

  RESTRICTION ON CHANGING ADDRESSES FOR FINANCIAL INSTITUTIONS

  -What are the implications of the Move Update Requirements?

  -Are restrictions regulatory or policy decisions?

  -What is each company’s practice?

   

  MOVE UPDATE – PENALTIES FOR NON-COMPLIANCE

  -Current status

  -Penalties for Non-Compliance

  -Steps to take in order to avoid penalties

   

  TRACKING NAME AND ADDRESS CHANGES ON DATABASE

  -Date of last change

  -Source of change

  -Using the information

   

  INTELLIGENT MAIL BARCODE – ASSIGNING THE SERIAL NUMBER (UNIQUE MAILPIECE IDENTIFIER)

  -Creating a Substitute ID

  -Managing the match-back process and files

  -Critical quality controls

   
  
  

• RFP's for upcoming conferences:
  
  

  2009 DM Days Conference & Expo:  Space is limited so please submit your ideas.  Use this online form.
  
  

 

 

• LISTEN:

  FTC’s New “Red Flag” rules for ID Theft Prevention featuring speakers from the FTC. Free to DMA members.  Recorded August 21, 2008. 

   

  Cut Through the Clutter with Contextual Marketing -- Recorded July 24, 2008

   

  Can-Spam Briefing FTC’s New Rules – Recorded May 16, 2008.  

   

  Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store – Recorded December 12, 2007
  
  

   

•  Meet the List & Data Segment Advisory Committee.  These top professionals will help us and advise us on providing best of breed thinking for this sector. 
  
  

• Upcoming event committees and/or suggestions wanted: 
  -- YP2 (or Young List Professionals Day 2) content is being planned.  Content suggestions and speakers are welcome. 
  -- Holiday Party.
  -- Spring Fling.
  -- Awards.
  Just email Lisa Merizio Smith.  
  
  

The mission of the DMA List & Data Council is to provide the opportunities and venues to educate, inform and bring together list professionals in these challenging times. List & Data Council members work closely with our guidelines and best practices team to foster a positive public perception of direct marketing and the list industry.

List & Data Council Members enjoy:

• Member-only Calls: Legislative, regulatory, postal updates; facilitated calls by pros on list-related topics;
  
• Educational events: virtual and in-person seminars including speaking opportunities;
  
• Resources including research, case studies;
  
• Membership Roster: Consult with colleagues on market trends and tactics. Sign on as a List & Data Council member to view full contact information.
  
• Sponsor Packages are now available that include memberships, virtual seminar hosting, columnist space and logo on this site. Or be a sponsor of one of the List & Data Council events. Call 212.790.1567 for details.
  
• Awards Programs: 

  The DMA List Leader of the Year

  Congratulations to the 2008 List Leader of the Year:
  Linda Huntoon, Executive Vice President - Corporate Consumer List Brokerage, Direct Media, Inc.

  Ron Davis Young List Professionals of the Year

  Congratulations to the 2008 Ron Davis Young List Professional Award Winner:
  Tim Hickman, Customer Service Representative, American List Counsel

  Congratulations to a special 2008 Industry Innovation Award Winner:
  Scott Chilcutt, President and Founder, Marketing Information Network

• JOIN TODAY!