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Announcements News Events List & Data Council

Join the discussions at our Linked In Group www.linkedin.com/groups:  List & Data Council 

Session Proposals  All Council members are invited to be on the planning committee for this event in NYC.  Please send your idea to Lisa Merizio Smith, Director, Segment Services.

Your ideas for a Young Professionals Training Program are welcome.  Be a part of the future of direct.  Session ideas for both online and offline are needed to train the next generation. Help create a legacy.  Contact Lisa Merizio Smith. 

Look for information on our NEW Awards program soon. 

Congratulations to our 2011 Award winners:

 

List & Data Leader of the Year:
Lon Mandel, President & CEO, Specialists Marketing Services

Data Innovator Award:
Rodale

Ron Davis Young List Professional:
Jennifer Le, List Manager, Carney Direct Marketing

Awards were presented at the DMA List & Data Leader of the Year Awards Dinner on June 20, 2011 at The Water Club in NYC.

The mission of the DMA List & Data Council is to provide the access, opportunities and venues that foster the exchange of information and ideas between list professionals. To educate colleagues and those considering a career in direct response marketing.  To create new opportunities and skill sets in researching list and data integrating all channels – both existing and emerging - to exceed client objectives.  It is our purpose to serve the public by embracing list and data services and expanding channels that incorporate the best industry practices. 

List & Data Council Members enjoy:

  • Member-only Calls: Legislative, regulatory, postal updates; facilitated calls by pros on list-related topics;
  • Educational events: virtual and in-person seminars including speaking opportunities;
  • Resources including research, case studies;
  • Membership Roster: Consult with colleagues on market trends and tactics. Sign on as a List & Data Council member to view full contact information.
  • Sponsor Packages are now available that include memberships, virtual seminar hosting, columnist space and logo on this site. Or be a sponsor of one of the List & Data Council events. Call 212.790.1567 for details.
  • Awards Programs: 

    The DMA List Leader of the Year

      Congratulations to the 2011 List & Data Leader of the Year:
      Lon Mandel, President & CEO, Specialists Marketing Services

    Data Innovator Award

    Congratulations to the 2011 Data Innovator:
    Rodale

    Ron Davis Young List Professionals of the Year

    Congratulations to the 2011 Ron Davis Young List Professional:
    Jennifer Le, List Manager, Carney Direct Marketing

JOIN TODAY!

 

 

 

 

Resources Links & Tools Advocacy White Papers
Articles Industry Links Research List Leader Group
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.

DMA Politically Direct - Summer 2009 edition

NextMark Releases 2Q09 Data Card Quality Report
July 9, 2009

FTC Refines Do-Not-Call Cleanup Procedure, Citing DMA
By Ray Schultz, Direct, Nov 8, 2008

Tips on designing mobile Web sites
By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008

Multi-Sourced Lists: – Responsive, Hot, and Enhanced
By Ari Ginsberg, Multichannel Merchant, July 28, 2008

Timing is Everything: Schedule Mail Based on Channel Strength
By Larry Marmon, Catalog Consultant from Multichannel Merchant, June 30, 2008

Is There Light at the End of the Postal Tunnel? How the new postal rate-making process affects catalogers, Part 1 of 2

Is There Light at the End of the Postal Tunnel? Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2

DMA Quarterly Business Review (4th Quarter of 2007)

USPS 2008 Business Shipping Rates - Domestic & International

USPS Postal Rates - 2008

10 Proven Strategies For Getting The Most From Outside Lists
by Lett, Stephen R. Copyright 2004 Lett Direct, Inc.

DMA Data Innovators Group Fast Forward Dinner Series 2011
Formerly known as the DMA List Leaders, the DMA Data Innovators Group is a c-level group of list and data marketers who discuss macro issues.

List Leader of the Year Award Winner for 2010 is Martin Stein

LLG Executive Committee

Mission and LLG Criteria
A forum for senior-level list executives and owners to discuss trends and challenges in the list industry.

DMA Webinar Recording: Sorrell v. IMS Health - Victory for Marketers

DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.

U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins

DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.

DMA Comments on USPS 5-Day Delivery
NBC News Report, March 2010

http://www.the-dma.org/virtualseminars/quarterlycouncil/CFPA/video/
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers

The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!

DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”

USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%

Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.

DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.

DMA to Host Colorado Tax Law Litigation Update Call 5-12
Join DMA's Government affairs team on Wednesday May 12th for an update regarding the Colorado Tax Law Litigation

DMA Corporate Responsibility Center
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.

Politically Direct e-newsletter
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor

Mail Moves America
The mailing community recognizes that consumers want choice in how they manage their mail, are more environmentally conscious and want to secure their personal information.

Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
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