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SRDS List Search Tool
Search 60,000+ list rental properties for postal, email or phone list.
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Join the discussions at our Linked In Group www.linkedin.com/groups: List & Data Council
Session Proposals All Council members are invited to be on the planning committee for this event in NYC. Please send your idea to Lisa Merizio Smith, Director, Segment Services. Your ideas for a Young Professionals Training Program are welcome. Be a part of the future of direct. Session ideas for both online and offline are needed to train the next generation. Help create a legacy. Contact Lisa Merizio Smith. Look for information on our NEW Awards program soon. Congratulations to our 2011 Award winners: List & Data Leader of the Year: Data Innovator Award: Ron Davis Young List Professional: Awards were presented at the DMA List & Data Leader of the Year Awards Dinner on June 20, 2011 at The Water Club in NYC.
The mission of the DMA List & Data Council is to provide the access, opportunities and venues that foster the exchange of information and ideas between list professionals. To educate colleagues and those considering a career in direct response marketing. To create new opportunities and skill sets in researching list and data integrating all channels – both existing and emerging - to exceed client objectives. It is our purpose to serve the public by embracing list and data services and expanding channels that incorporate the best industry practices. List & Data Council Members enjoy:
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed. DMA Politically Direct - Summer 2009 edition NextMark Releases 2Q09 Data Card Quality Report July 9, 2009 FTC Refines Do-Not-Call Cleanup Procedure, Citing DMA By Ray Schultz, Direct, Nov 8, 2008 Tips on designing mobile Web sites By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008 Multi-Sourced Lists: – Responsive, Hot, and Enhanced By Ari Ginsberg, Multichannel Merchant, July 28, 2008 Timing is Everything: Schedule Mail Based on Channel Strength By Larry Marmon, Catalog Consultant from Multichannel Merchant, June 30, 2008 Is There Light at the End of the Postal Tunnel? How the new postal rate-making process affects catalogers, Part 1 of 2 Is There Light at the End of the Postal Tunnel? Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2 DMA Quarterly Business Review (4th Quarter of 2007) USPS 2008 Business Shipping Rates - Domestic & International USPS Postal Rates - 2008 10 Proven Strategies For Getting The Most From Outside Lists by Lett, Stephen R. Copyright 2004 Lett Direct, Inc.
Email Experience Council (EEC) Blog
EEC Email Glossary Mail Moves America USPS Home Page USPS Postage Calculator
Email Marketing Statistics
Consumers' Response to Direct Marketing by Offline Media: Catalog, Newspapers and Magazines, 2007 Edition DMA 2007 Response Rate Trends Report The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2007-2008 Edition Channel Integration and Benchmarks in the Retail Industry USPS Postal Reform Act Postal and Email List Report 2007
DMA Data Innovators Group Fast Forward Dinner Series 2011
Formerly known as the DMA List Leaders, the DMA Data Innovators Group is a c-level group of list and data marketers who discuss macro issues. List Leader of the Year Award Winner for 2010 is Martin Stein LLG Executive Committee Mission and LLG Criteria A forum for senior-level list executives and owners to discuss trends and challenges in the list industry.
USPS Proposes to Revise Standards on Folded Self-Mailers and Unenveloped Mailpieces
DMA Webinar PDF: How To Successfully Produce a Direct Mail Program USPS Rate Hikes For Mailing Services Effective April 17, 2011 Retail Roadmap to Mobile Marketing Copy of webinar presentation featuring three mobile marketing case studies, including Edible Arrangements and the Florida Panthers NHL Hockey Team. Recording: DMA | Colloquy Webinar: May 2010 What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index Recording - Furure of Mail: Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues. August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues Mail Moves America Wireless Identifier Suppression List Foreign Mail Suppression Files DMA Preference Files: Email, Mail, Telephone Privacy & Other Policy Generators Data Security Environmental Resource Center DMA's Commitment to Consumer Choice
DMA Webinar Recording: Sorrell v. IMS Health - Victory for Marketers
DMA Privacy Webinar - Sep 2010 - PDF More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series. U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases "In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins DMA asks PRC to Dismiss the USPS Request to Increase Rates The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail. DMA Comments on USPS 5-Day Delivery NBC News Report, March 2010 http://www.the-dma.org/virtualseminars/quarterlycouncil/CFPA/video/ Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers The Affordable Mail Alliance Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message! DMA Strongly Opposes USPS Rate Increase Request “We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.” USPS Files Exigent Rate Case If passed rates will increase on Jan 2, 2011 by as much as 23% Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case... DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues. DMA Analysis of Boucher-Stearns Privacy Discussion Draft DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines. DMA to Host Colorado Tax Law Litigation Update Call 5-12 Join DMA's Government affairs team on Wednesday May 12th for an update regarding the Colorado Tax Law Litigation DMA Corporate Responsibility Center Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses. Politically Direct e-newsletter Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor Mail Moves America The mailing community recognizes that consumers want choice in how they manage their mail, are more environmentally conscious and want to secure their personal information. Do Not Mail The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
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