|
|||||||||||||||||||||||||||||||||||||||
Mar 4 Mobile Marketing Day 2010 - Our second annual event, features the perfect primer on why and how direct marketers must consider including mobile in their programs. Alex Barza, Google is keynoting on Google's Take on Mobile;
Hear leading experts from R/GA, Harte Hanks, Neustar, Netbiscuits, and many, many more!
Feb 11 Mobile Marketing on a Budget: The Good, the Bad, and the Ugly. 2-3:00pm EST. Join Joel Morrow from Mobile Fusion as he discusses case studies from Western Union and other leading financial firms and their use of text messages and mobile marketing in their customer communication strategy. Brought to you by the DMA Insurance and Financial Services and Mobile Marketing Councils – FREE TO DMA MEMBERS. FREE GIFT from the eec -- The day of the digital consumer is upon us and the eec is ready! To help you get ready we want to share a package of best practices, knowledge and tips from 2009. This content was generated by the smartest experts in email: YOU. As our gift, download all six reports from our Best of 2009 collection for free (a $935 value!). FTC ANNOUNCES 2ND PRIVACY ROUNDTABLE. The Federal Trade Commission announced that it will convene its second privacy roundtable on January 28, 2010. The event will take place at the University of California, Berkeley, School of Law, Booth Auditorium. The second roundtable will focus on how technology affects consumer privacy, including its role in both raising privacy concerns and enhancing privacy protections. www.ftc.gov/opa/2009/11/privacyrt.shtm
Receive Mobile Updates from the DMA Mobile Marketing Council - Text MMC to 47201
DMA Resources to Manage your Mobile Campaigns: - Wireless Alert: http://www.dmaresponsibility.org/WirelessAlert/ - Wireless Flowchart: http://www.dmaresponsibility.org/WirelessChart/ - Guidelines: http://www.dmaresponsibility.org/Guidelines/ Recorded Webinars: Mobile Couponing: Generating Sales and Consumer Engagement July 2009 Rules of the Road for Telephone Marketers: New Legislation & Compliance Advice for Traditional & Mobile Telemarketers July 30, 2009
The mission of the DMA Mobile Marketing Council (MMC) helps organizations understand, integrate, and optimize mobile and wireless marketing best practices into an overall marketing plan. MMC membership helps create, educate, and promote ethical industry guidelines. MC members are thought leaders who understand the "big picture" and include carriers, agencies and marketers. MMC Members enjoy:
For more information and to register for any virtual seminar, visit DMA List of Events.
To Receive Mobile Updates from the DMA Mobile Marketing Council: Text MMC to 47201
Maximize your DMA membership and join the Mobile Marketing Council now. To learn more about Council activities, email or call 212.768.7277 x1479. Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
New book edited by Stann Rapp includes chapter by Council Member
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives DMA Politically Direct - Summer 2009 Mobile Marketing Budgeting: A Look at Mobile Marketing Cost Centers and Timeline Trying to figure out how to cost out a mobile marketing program and how long it is going to take from start to finish to launch it can be a challenge. This post is intended to help you with understanding where the key cost centers are in setting up and r Sears exec: WAP, SMS drive transactions Mobile Marketer - July 10, 2009 Days Inn finds SMS is key to CRM strategy Mobile Marketer, July 10, 2009 Money Mailer uses Mobile Coupons for TCBY Deliver coupons anytime and anywhere! Posted: June, 2009 Mobile Advertising Discovers America By Jim Emerson, Direct, November 3, 2008 Mobile Message Gain Awareness By Kenneth Hein, Brandweek, November 3, 2008 Cox to build wireless network By Dan Butcher, Moble Marketer, October 31, 2008 T-Mobile's Google-Based Phone Nears By Jessica E. Vascellaro, The Wall Street Journal.Tech, September 16, 2008 Google reigns over mobile search: comScore research By Giselle Abramovich, Mobile Marketer, September 16, 2008 Yoo-hoo, Young People: Carriers Add Social Net Hubs By Mark Walsh, MediaPost's Online Media Daily, September 11, 2008 Carriers to CTIA audience: Openness could worsen user experience By Giselle Abramovich, Mobile Marketer, September 11, 2008 Brands, ad agencies want simplicity in mobile advertising: CTIA panelists By Dan Butcher, Mobile Marketer, September 11, 2008 Mobile Ad Spending Set to Soar From emarketer, August 20, 2008 Phonemakers fight for software developers By Michal Lev-Ram, Fortune, August 19, 2008 CTIA Partners with Harris Interactive on teenage mobile user study By Mickey Alam Khan, editor, Mobile Marketer, August 13, 2008 Tips on designing mobile Web sites By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008 Mobile, social networking: A two-for-one punch? By Giselle Abramovich, Mobile Marketer, July 29, 2008 Boom times ahead for mobile web By Maggie Shiels, BBC News, July 28, 2008
DMA Mobile Marketing Study Released
The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses... July 17, 2008
Council Member Michael Becker in DMA Digital Newsletter - POINT!
The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I What is a Mobile Phone Today Classroom Video Recording: DMA | iLoop Mobile Webinar: Mobile Marketing at Retail - 9-23-2009 Mobile Marketing at Retail–A Review of Case Studies and Analytics Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues. August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues Mobile Couponing: Generating Sales and Consumer Engagement Recorded Webinar: Mobile couponing drives sales and consumer engagement. It is one of the leading incentives marketers can offer consumers to stimulate consumer involvement in mobile enhanced marketing programs. According to Forrester Research, mobile co DMA Mobile Marketing Day '09 Intro Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email FCC: Wireless Telecommunications Bureau Mobile Marketer's Classic Guide to Mobile Advertising 2008
DMA Wireless Flowchart
DMA Wireless Alert Ecommerce Integrity Resource Center Tools and guidelines for online marketing. Privacy Policy Generator FCC Sets Rules for Cell-Phone Alerts By Chloe Albanesius, PC Magazine, August 8, 2008 CTIA - The Wireless Association |
|
||||||||||||||||||||||||||||||||||||||
© Direct Marketing Association | Privacy Statement | Site Map