DM Unplugged     What's New     Contact Us     Login     MyDMA     Home                
Go To Home Page

 
Membership Advocacy Events and Education News Research Corporate Responsibility DMA Bookstore About DMA
Search:  

Announcements News Events MMC

DMA Mobile Marketing Day was another smash hit!  In the twelve months since last year's event, there were more case histories to report on and marketers in the audience.  Thank you to all our speakers including our afternoon keynote Alex Barza of Google.  Special thank you to Mickey Alam Khan from Mobile Marketer who is our valuable partner bringing these fabulous programs to you.  Join the DMA Mobile Marketing Council today. 

Free Webinars!

Free Council Webinar: Introduction to Mobile Marketing

February 25, 2:00 pm - 3:00 pm (EST)

Join Michael Ahearn, VP Marketing Strategy, iLoop Mobile as he discusses how Mobile Marketing is the "set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network" (Mobile Marketing Association, 2009) and is building roots in the strategies, plans and budgets of marketers everywhere. Significant evidence demonstrates that when mobile marketing is effectively employed as part of a multi-channel and direct marketing strategy, it generates tangible and measurable results. Results that get better ROI than campaigns without mobile.

Free Council Webinar: New Rules for Testimonials/Endorsements & Advance Consent Marketing

February 25, 3:00 pm - 4:30 pm (EST)

Do you know the new rules for using testimonials and endorsements in traditional and new media, including blogging and tweeting? Do you know the rules for advance consent marketing and post-transactions online, offline and via mobile/telephone? Whether you market online or by mail, telephone or radio -- it is essential to stay up-to-date with the latest changes in the DMA's Guidelines and the law.

 

Join us for a special compliance webinar on the new rules for testimonials and endorsements, as well as for advanced consent marketing.  Sponsored by the DMA's Corporate & Social Responsibility (CSR) department, this special compliance webinar will be led by experts in DMA's Government Affairs team.  The webinar is free and critical for all DMA members, whether you are a new or long-time DMA member!

 

FREE GIFT from the eec -- The day of the digital consumer is upon us and the eec is ready! To help you get ready we want to share a package of best practices, knowledge and tips from 2009. This content was generated by the smartest experts in email: YOU.  As our gift, download all six reports from our Best of 2009 collection for free (a $935 value!).

Receive Mobile Updates from the DMA Mobile Marketing Council 

  • Text MMC to 47201

DMA Resources to Manage your Mobile Career

Recorded Webinars:

Mobile Couponing: Generating Sales and Consumer Engagement  July 2009

Rules of the Road for Telephone Marketers: New Legislation & Compliance Advice for Traditional & Mobile Telemarketers  July 30, 2009  

03/19/2010
DMA Announces Specifications for Position of President & CEO
 
03/17/2010
US Advertising Expenditures Declined 12.3% in 2009, Kantar Media Reports
 
03/17/2010
Financial Institutions Losing Revenue by Not Capitalizing on Mobile Marketing, Javelin Reports
 
03/17/2010
DMA Unveils Dynamic Hall of Fame Award Website
 
03/16/2010
Live Webcast: DMA's Linda Woolley to Testify at Senate Commerce Subcommittee Hearing on FTC Expansion
 
03/16/2010
2010 Could be Break-Out Year for Mobile Mobile Ads, Projects Mojiva and DM2PRO.com
 
03/08/2010
Double-Digit Growth for Online Retail in US And Western Europe, Forrester Forecasts
 
03/05/2010
Mobile Access for Facebook and Twitter Grows by Triple-Digits, comScore Reports
 
03/04/2010
DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009
 
03/01/2010
Text Messaging to Remain Dominant in Near Future, Evolve with New Capabilities, Says Frost & Sullivan
 
02/25/2010
Worldwide Mobile Phone Sales to End Users Grew 8% in Fourth Quarter 2009, Gartner Says
 
02/22/2010
Mobile is the Next Frontier in Online Shopping, According to eMarketer
 
02/22/2010
Facebook Will Be No. 1 Social Network in All But 25 Countries, Gartner Predicts
 
02/19/2010
More Than One Billion Mobile Workers Worldwide by Year's End, According to IDC
 
02/19/2010
Interest Low for Person-to-Person Mobile Payments, ABI International Survey Finds
 
02/18/2010
Consumer Media Consumption Will Splinter in 2015, Says New Report from Unilever, Mindshare, and ESPN
 
02/11/2010
Mobile Broadband Investment Set to Soar, According to GSMA
 
02/11/2010
Mobile Sector Will Comprise 62% of Total Telecom Market in 2010, IDC finds
 
02/10/2010
Nearly Two-Thirds of US Mobile Subscribers used Text Messaging in December 2009, According to comScore
 
02/08/2010
Boost Mobile, Home Away, E*Trade & Google Scored Integrated Marketing Standouts at Superbowl, According to Reprise Media
 
02/05/2010
DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership
 
02/05/2010
15 Billion Tickets to be delivered via Mobile Phone by 2014, Forecasts Juniper Research
 
02/05/2010
US Heads the Top Ten List of Countries for Hosting Malware, According to Sophos
 
02/04/2010
Direct Marketing Association Names Robert Allen Interim President & CEO
 
02/04/2010
Retailers Bolster Multichannel Offerings, According to eMarketer
 
02/03/2010
Radio, TV, Print Budgets Slashed as Marketers Look Online to Build Brand Reputation, According to ExactTarget
 
02/03/2010
Merkle Releases 'View from the Social Inbox' Consumer Email and Social Networking Trends Report
 
02/01/2010
DMA Releases 2010 'Statistical Fact Book'
 
02/01/2010
Malware and Spam Rise 70% on Social Networks, Sophos Report Reveals
 
01/29/2010
Internet Alliance Announces New Executive Director and Expanded State Government Affairs Team
 
01/29/2010
DMA and Conference Board Present 'Brand Convergence' Panel Exploring Disappearing Marketing Boundaries
 
01/29/2010
Boomers Are Multichannel Media Consumers, eMarketer Reports
 
01/28/2010
Shopping on Mobile Sites Has Long Way to Go, According to Study from Keynote
 
01/28/2010
PDMA January Speaker, Det Ansinn, Brings Mobile Age into View For Regional Marketers
 
01/27/2010
Trade Groups Announce the Selection of the Wording and Link/Icon that will be Used to Indicate Adherence to Industry Self-Regulatory Principles for Online Behavioral Advertising
 
01/26/2010
Zinio Reveals Second of Three Core Elements of 'UNITY' Design
 
01/21/2010
Mobile Product Recommendations Heat Up In 2010, According to ChoiceStream Survey
 
01/20/2010
DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
 
01/20/2010
83% of Brands Remain in the Dark about Mobile Campaign Performance, Bango Reports
 
01/14/2010
Mobile Security Market to Exceed $4 Billion by 2014, Says ABI Research
 
12/21/2009
DMA and the Participatory Marketing Network Host Social Media and Marketing Seminar
 

The mission of the DMA Mobile Marketing Council (MMC) helps organizations understand, integrate, and optimize mobile and wireless marketing best practices into an overall marketing plan. MMC membership helps create, educate, and promote ethical industry guidelines. MC members are thought leaders who understand the "big picture" and include carriers, agencies and marketers.

MMC Members enjoy:

  • Monthly Calls facilitated by pros on mobile and wireless-related topics;
  • Advocacy for issues on the Federal and regulatory level; 
  • Educational events: virtual and in-person seminars including speaking opportunities at DM Days New York and DMA09;
  • Resources including research, case studies, news and DMA Guidelines and Best Practices;
  • Membership Roster: Consult with peers from other mobile professionals on market trends and tactics. Sign on as a MMC member to view full contact information.
  • Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.768.7277 x1478 for details.

 

For more information and to register for any virtual seminar, visit DMA List of Events.

 

To Receive Mobile Updates from the DMA Mobile Marketing Council:

Text MMC to 47201

 

Maximize your DMA membership and join the Mobile Marketing Council now. To learn more about Council activities, email or call 212.768.7277 x1479.  

Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.

Resources Links & Tools Advocacy White Papers
Articles Research
Google Exec: Mobile to soon to have more targetablility
Recent DMA Mobile Marketing Day keynote - Mar 4, 2010

Smartphones Gain As Mobile Phone Market Matures
DM News - Feb 23, 2010

New book edited by Stann Rapp includes chapter by Council Member
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

DMA Politically Direct - Summer 2009

Mobile Marketing Budgeting: A Look at Mobile Marketing Cost Centers and Timeline
Trying to figure out how to cost out a mobile marketing program and how long it is going to take from start to finish to launch it can be a challenge. This post is intended to help you with understanding where the key cost centers are in setting up and r

Sears exec: WAP, SMS drive transactions
Mobile Marketer - July 10, 2009

Days Inn finds SMS is key to CRM strategy
Mobile Marketer, July 10, 2009

Money Mailer uses Mobile Coupons for TCBY
Deliver coupons anytime and anywhere! Posted: June, 2009

Mobile Advertising Discovers America
By Jim Emerson, Direct, November 3, 2008

Mobile Message Gain Awareness
By Kenneth Hein, Brandweek, November 3, 2008

Cox to build wireless network
By Dan Butcher, Moble Marketer, October 31, 2008

T-Mobile's Google-Based Phone Nears
By Jessica E. Vascellaro, The Wall Street Journal.Tech, September 16, 2008

Google reigns over mobile search: comScore research
By Giselle Abramovich, Mobile Marketer, September 16, 2008

Yoo-hoo, Young People: Carriers Add Social Net Hubs
By Mark Walsh, MediaPost's Online Media Daily, September 11, 2008

Carriers to CTIA audience: Openness could worsen user experience
By Giselle Abramovich, Mobile Marketer, September 11, 2008

Brands, ad agencies want simplicity in mobile advertising: CTIA panelists
By Dan Butcher, Mobile Marketer, September 11, 2008

Mobile Ad Spending Set to Soar
From emarketer, August 20, 2008

Phonemakers fight for software developers
By Michal Lev-Ram, Fortune, August 19, 2008

CTIA Partners with Harris Interactive on teenage mobile user study
By Mickey Alam Khan, editor, Mobile Marketer, August 13, 2008

Tips on designing mobile Web sites
By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008

Mobile, social networking: A two-for-one punch?
By Giselle Abramovich, Mobile Marketer, July 29, 2008

Boom times ahead for mobile web
By Maggie Shiels, BBC News, July 28, 2008

DMA Mobile Marketing Study Released
The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses... July 17, 2008

Special Thanks To Our Generous Corporate Sponsors:





Become a Sponsor

 

© Direct Marketing Association | Privacy Statement | Site Map