DMA Mobile Marketing Day was another smash hit!  In the twelve months since last year's event, there were more case histories to report on and marketers in the audience.  Thank you to all our speakers including our afternoon keynote Alex Barza of Google.  Special thank you to Mickey Alam Khan from Mobile Marketer who is our valuable partner bringing these fabulous programs to you.  Join the DMA Mobile Marketing Council today. 

Free Webinars!

Free Council Webinar: Introduction to Mobile Marketing

February 25, 2:00 pm - 3:00 pm (EST)

Join Michael Ahearn, VP Marketing Strategy, iLoop Mobile as he discusses how Mobile Marketing is the "set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network" (Mobile Marketing Association, 2009) and is building roots in the strategies, plans and budgets of marketers everywhere. Significant evidence demonstrates that when mobile marketing is effectively employed as part of a multi-channel and direct marketing strategy, it generates tangible and measurable results. Results that get better ROI than campaigns without mobile.

Free Council Webinar: New Rules for Testimonials/Endorsements & Advance Consent Marketing

February 25, 3:00 pm - 4:30 pm (EST)

Do you know the new rules for using testimonials and endorsements in traditional and new media, including blogging and tweeting? Do you know the rules for advance consent marketing and post-transactions online, offline and via mobile/telephone? Whether you market online or by mail, telephone or radio -- it is essential to stay up-to-date with the latest changes in the DMA's Guidelines and the law.

Join us for a special compliance webinar on the new rules for testimonials and endorsements, as well as for advanced consent marketing.  Sponsored by the DMA's Corporate & Social Responsibility (CSR) department, this special compliance webinar will be led by experts in DMA's Government Affairs team.  The webinar is free and critical for all DMA members, whether you are a new or long-time DMA member!

FREE GIFT from the eec -- The day of the digital consumer is upon us and the eec is ready! To help you get ready we want to share a package of best practices, knowledge and tips from 2009. This content was generated by the smartest experts in email: YOU.  As our gift, download all six reports from our Best of 2009 collection for free (a $935 value!).

Receive Mobile Updates from the DMA Mobile Marketing Council 

• Text MMC to 47201

DMA Resources to Manage your Mobile Career

• Wireless Alert: http://www.dmaresponsibility.org/WirelessAlert/
• Wireless Flowchart: http://www.dmaresponsibility.org/WirelessChart/
• Guidelines: http://www.dmaresponsibility.org/Guidelines/  

Recorded Webinars:

Mobile Couponing: Generating Sales and Consumer Engagement  July 2009

Rules of the Road for Telephone Marketers: New Legislation & Compliance Advice for Traditional & Mobile Telemarketers  July 30, 2009  

The mission of the DMA Mobile Marketing Council (MMC) helps organizations understand, integrate, and optimize mobile and wireless marketing best practices into an overall marketing plan. MMC membership helps create, educate, and promote ethical industry guidelines. MC members are thought leaders who understand the "big picture" and include carriers, agencies and marketers.

MMC Members enjoy:

• Monthly Calls facilitated by pros on mobile and wireless-related topics;
• Advocacy for issues on the Federal and regulatory level; 
• Educational events: virtual and in-person seminars including speaking opportunities at DM Days New York and DMA09;
• Resources including research, case studies, news and DMA Guidelines and Best Practices;
• Membership Roster: Consult with peers from other mobile professionals on market trends and tactics. Sign on as a MMC member to view full contact information.
• Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.768.7277 x1478 for details.

For more information and to register for any virtual seminar, visit DMA List of Events.

To Receive Mobile Updates from the DMA Mobile Marketing Council:

Text MMC to 47201

Maximize your DMA membership and join the Mobile Marketing Council now. To learn more about Council activities, email or call 212.768.7277 x1479.  

Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.