Mar 4  Mobile Marketing Day 2010 - Our second annual event, features the perfect primer on why and how direct marketers must consider including mobile in their programs.  

Alex Barza, Google is keynoting on Google's Take on Mobile;  

Hear leading experts from R/GA, Harte Hanks, Neustar, Netbiscuits, and many, many more!
Attend "Legal Do's and Don'ts" with our legal experts and find out exactly what you can and cannot do with mobile. REGISTER TODAY

Feb 11  Mobile Marketing on a Budget: The Good, the Bad, and the Ugly. 2-3:00pm EST. Join Joel Morrow from Mobile Fusion as he discusses case studies from Western Union and other leading financial firms and their use of text messages and mobile marketing in their customer communication strategy.  Brought to you by the DMA Insurance and Financial Services and Mobile Marketing Councils – FREE TO DMA MEMBERS.

FREE GIFT from the eec -- The day of the digital consumer is upon us and the eec is ready! To help you get ready we want to share a package of best practices, knowledge and tips from 2009. This content was generated by the smartest experts in email: YOU.  As our gift, download all six reports from our Best of 2009 collection for free (a $935 value!).

FTC ANNOUNCES 2^ND PRIVACY ROUNDTABLE. The Federal Trade Commission announced that it will convene its second privacy roundtable on January 28, 2010. The event will take place at the University of California, Berkeley, School of Law, Booth Auditorium. The second roundtable will focus on how technology affects consumer privacy, including its role in both raising privacy concerns and enhancing privacy protections. www.ftc.gov/opa/2009/11/privacyrt.shtm

Receive Mobile Updates from the DMA Mobile Marketing Council - Text MMC to 47201

DMA Resources to Manage your Mobile Campaigns:

-       Wireless Alert: http://www.dmaresponsibility.org/WirelessAlert/

-        Wireless Flowchart: http://www.dmaresponsibility.org/WirelessChart/

-        Guidelines: http://www.dmaresponsibility.org/Guidelines/  

Recorded Webinars:

Mobile Couponing: Generating Sales and Consumer Engagement  July 2009

Rules of the Road for Telephone Marketers: New Legislation & Compliance Advice for Traditional & Mobile Telemarketers  July 30, 2009  

The mission of the DMA Mobile Marketing Council (MMC) helps organizations understand, integrate, and optimize mobile and wireless marketing best practices into an overall marketing plan. MMC membership helps create, educate, and promote ethical industry guidelines. MC members are thought leaders who understand the "big picture" and include carriers, agencies and marketers.

MMC Members enjoy:

• Monthly Calls facilitated by pros on mobile and wireless-related topics;
• Advocacy for issues on the Federal and regulatory level; 
• Educational events: virtual and in-person seminars including speaking opportunities at DM Days New York and DMA09;
• Resources including research, case studies, news and DMA Guidelines and Best Practices;
• Membership Roster: Consult with peers from other mobile professionals on market trends and tactics. Sign on as a MMC member to view full contact information.
• Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.768.7277 x1478 for details.

For more information and to register for any virtual seminar, visit DMA List of Events.

To Receive Mobile Updates from the DMA Mobile Marketing Council:

Text MMC to 47201

Maximize your DMA membership and join the Mobile Marketing Council now. To learn more about Council activities, email or call 212.768.7277 x1479.  

Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.