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Join the conversation - www.linkedin.com/groups: DMA Mobile Marketing Council or on Twitter: #dmamobileday
The 4th Annual Mobile Marketing Day 2012 was a great success! Over 100 attendees packed the room again.
| 01/17/2013 | From Big Data To Big Marketing: Seven Essentials | Webinar | Register Now! |
| 01/24/2013 | Data-Driven Marketing: Where the Innovators Are | Webinar | Register Now! |
| 03/12/2013 | DMA in DC 2013 - Critical Issues for DMAAction | Washington, DC | Register Now! |
| 10/12/2013 | DMA2013 Conference & Exhibition | Chicago, IL | Register Now! |
The mission of the DMA Mobile Marketing Council (MMC) helps organizations understand, integrate, and optimize mobile and wireless marketing best practices into an overall marketing plan. MMC membership helps create, educate, and promote ethical industry guidelines. MC members are thought leaders who understand the "big picture" and include carriers, agencies and marketers.
MMC Members enjoy:
- Monthly Calls facilitated by pros on mobile and wireless-related topics;
- Advocacy for issues on the Federal and regulatory level;
- Educational events: virtual and in-person seminars including speaking opportunities at Digital Marketing Days New York and DMA10;
- Resources including research, case studies, news and DMA Guidelines and Best Practices;
- Membership Roster: Consult with peers from other mobile professionals on market trends and tactics. Sign on as a MMC member to view full contact information.
- Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Contact lmerizio@the-dma.org for details.
For more information and to register for any virtual seminar, visit DMA List of Events.
To Receive Mobile Updates from the DMA Mobile Marketing Council:
Text MMC to 47201
Maximize your DMA membership and join the Mobile Marketing Council now. To learn more about Council activities, email or call 212.768.7277 x1479.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Research |
3rd Annual DMA Mobile Marketing Day 2011 - presentations
US MOBILE AD SPEND TO EXCEED $1B BY YEAR-END
Mobile Marketer - January 26, 2011
Mobile Day 2010-Hipcricket
Mobile Day 2010-Impact Mobile
Mobile Day 2010-Netbiscuits
Mobile Day 2010-PingMobile Case Studies
Mobile Day 2010-SiteMinis
Mobile Day 2010-SumoText
Mobile Day 2010-Webster Lewin
Google Exec: Mobile to soon to have more targetablility
Recent DMA Mobile Marketing Day keynote - Mar 4, 2010
Smartphones Gain As Mobile Phone Market Matures
DM News - Feb 23, 2010
New book edited by Stann Rapp includes chapter by Council Member
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
DMA Politically Direct - Summer 2009
Mobile Marketing Budgeting: A Look at Mobile Marketing Cost Centers and Timeline
Trying to figure out how to cost out a mobile marketing program and how long it is going to take from start to finish to launch it can be a challenge. This post is intended to help you with understanding where the key cost centers are in setting up and r
Sears exec: WAP, SMS drive transactions
Mobile Marketer - July 10, 2009
Days Inn finds SMS is key to CRM strategy
Mobile Marketer, July 10, 2009
Money Mailer uses Mobile Coupons for TCBY
Deliver coupons anytime and anywhere! Posted: June, 2009
Mobile Advertising Discovers America
By Jim Emerson, Direct, November 3, 2008
Mobile Message Gain Awareness
By Kenneth Hein, Brandweek, November 3, 2008
Cox to build wireless network
By Dan Butcher, Moble Marketer, October 31, 2008
T-Mobile's Google-Based Phone Nears
By Jessica E. Vascellaro, The Wall Street Journal.Tech, September 16, 2008
Google reigns over mobile search: comScore research
By Giselle Abramovich, Mobile Marketer, September 16, 2008
Yoo-hoo, Young People: Carriers Add Social Net Hubs
By Mark Walsh, MediaPost's Online Media Daily, September 11, 2008
Carriers to CTIA audience: Openness could worsen user experience
By Giselle Abramovich, Mobile Marketer, September 11, 2008
Brands, ad agencies want simplicity in mobile advertising: CTIA panelists
By Dan Butcher, Mobile Marketer, September 11, 2008
Mobile Ad Spending Set to Soar
From emarketer, August 20, 2008
Phonemakers fight for software developers
By Michal Lev-Ram, Fortune, August 19, 2008
CTIA Partners with Harris Interactive on teenage mobile user study
By Mickey Alam Khan, editor, Mobile Marketer, August 13, 2008
Tips on designing mobile Web sites
By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008
Mobile, social networking: A two-for-one punch?
By Giselle Abramovich, Mobile Marketer, July 29, 2008
Boom times ahead for mobile web
By Maggie Shiels, BBC News, July 28, 2008
US MOBILE AD SPEND TO EXCEED $1B BY YEAR-END
Mobile Marketer - January 26, 2011
Mobile Day 2010-Hipcricket
Mobile Day 2010-Impact Mobile
Mobile Day 2010-Netbiscuits
Mobile Day 2010-PingMobile Case Studies
Mobile Day 2010-SiteMinis
Mobile Day 2010-SumoText
Mobile Day 2010-Webster Lewin
Google Exec: Mobile to soon to have more targetablility
Recent DMA Mobile Marketing Day keynote - Mar 4, 2010
Smartphones Gain As Mobile Phone Market Matures
DM News - Feb 23, 2010
New book edited by Stann Rapp includes chapter by Council Member
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
DMA Politically Direct - Summer 2009
Mobile Marketing Budgeting: A Look at Mobile Marketing Cost Centers and Timeline
Trying to figure out how to cost out a mobile marketing program and how long it is going to take from start to finish to launch it can be a challenge. This post is intended to help you with understanding where the key cost centers are in setting up and r
Sears exec: WAP, SMS drive transactions
Mobile Marketer - July 10, 2009
Days Inn finds SMS is key to CRM strategy
Mobile Marketer, July 10, 2009
Money Mailer uses Mobile Coupons for TCBY
Deliver coupons anytime and anywhere! Posted: June, 2009
Mobile Advertising Discovers America
By Jim Emerson, Direct, November 3, 2008
Mobile Message Gain Awareness
By Kenneth Hein, Brandweek, November 3, 2008
Cox to build wireless network
By Dan Butcher, Moble Marketer, October 31, 2008
T-Mobile's Google-Based Phone Nears
By Jessica E. Vascellaro, The Wall Street Journal.Tech, September 16, 2008
Google reigns over mobile search: comScore research
By Giselle Abramovich, Mobile Marketer, September 16, 2008
Yoo-hoo, Young People: Carriers Add Social Net Hubs
By Mark Walsh, MediaPost's Online Media Daily, September 11, 2008
Carriers to CTIA audience: Openness could worsen user experience
By Giselle Abramovich, Mobile Marketer, September 11, 2008
Brands, ad agencies want simplicity in mobile advertising: CTIA panelists
By Dan Butcher, Mobile Marketer, September 11, 2008
Mobile Ad Spending Set to Soar
From emarketer, August 20, 2008
Phonemakers fight for software developers
By Michal Lev-Ram, Fortune, August 19, 2008
CTIA Partners with Harris Interactive on teenage mobile user study
By Mickey Alam Khan, editor, Mobile Marketer, August 13, 2008
Tips on designing mobile Web sites
By Len Shneyder, Pivotal Veracity, From Mobile Marketer, July 29, 2008
Mobile, social networking: A two-for-one punch?
By Giselle Abramovich, Mobile Marketer, July 29, 2008
Boom times ahead for mobile web
By Maggie Shiels, BBC News, July 28, 2008
DMA Mobile Marketing Study Released
The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses... July 17, 2008
The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses... July 17, 2008
3Seventy Webinar PDF 9-15-2011
DMA Webinar: "Mobile Marketing: How To Avoid the Fire, Ready, Aim, Approach” hosted by 3Seventy
NHL Mobile
Mobile Marketing Day 2011 Presentations
USA TODAY MOBILE
Mobile Marketing Day 2011 Presentations
SMS: How the Workhorse of Mobile is Transforming CRM/Database Marketing and Store-Based Retail
Mobile Marketing Day 2011 Presentations
Why a Mobile Store is Key to Continued Loyalty to the Retail Brand
Mobile Marketing Day 2011 Presentations
Mobile Advertising: What’s Working, What’s Not and Why this Year is Breakout
Mobile Marketing Day 2011 Presentations
Mobile Marketer: Video Interview
Mobile Marketing and Media 2010: Paul Kultgen, Director of Mobile Media and Marketing at Nielsen.
Mobile Marketer: Video Interview
Mobile Marketing and Media 2010: Eric A. Litman, Chairman/CEO of Medialets
Mobile Marketer: Video Interview
Mobile Marketing and Media 2010:Carrie Seifer, VP of sales at Millennial Media
Retail Roadmap to Mobile Marketing
Copy of webinar presentation featuring three mobile marketing case studies, including Edible Arrangements and the Florida Panthers NHL Hockey Team.
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Mobile Marketing Primer
Intro to Mobile Marketing
Recording of iLoop Mobile webconference on February 25, 2010
Mobile Marketing on a Budget
Copy of Presentation from February 11, 2009 Webinar sponsored by Mobile Fusion.
Council Member Michael Becker in DMA Digital Newsletter - POINT!
The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I
What is a Mobile Phone Today
Classroom Video
Recording: DMA | iLoop Mobile Webinar: Mobile Marketing at Retail - 9-23-2009
Mobile Marketing at Retail–A Review of Case Studies and Analytics
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Mobile Couponing: Generating Sales and Consumer Engagement
Recorded Webinar: Mobile couponing drives sales and consumer engagement. It is one of the leading incentives marketers can offer consumers to stimulate consumer involvement in mobile enhanced marketing programs. According to Forrester Research, mobile co
DMA Mobile Marketing Day '09 Intro
Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email
Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email
FCC: Wireless Telecommunications Bureau
Mobile Marketer's Classic Guide to Mobile Advertising 2008
DMA Webinar: "Mobile Marketing: How To Avoid the Fire, Ready, Aim, Approach” hosted by 3Seventy
NHL Mobile
Mobile Marketing Day 2011 Presentations
USA TODAY MOBILE
Mobile Marketing Day 2011 Presentations
SMS: How the Workhorse of Mobile is Transforming CRM/Database Marketing and Store-Based Retail
Mobile Marketing Day 2011 Presentations
Why a Mobile Store is Key to Continued Loyalty to the Retail Brand
Mobile Marketing Day 2011 Presentations
Mobile Advertising: What’s Working, What’s Not and Why this Year is Breakout
Mobile Marketing Day 2011 Presentations
Mobile Marketer: Video Interview
Mobile Marketing and Media 2010: Paul Kultgen, Director of Mobile Media and Marketing at Nielsen.
Mobile Marketer: Video Interview
Mobile Marketing and Media 2010: Eric A. Litman, Chairman/CEO of Medialets
Mobile Marketer: Video Interview
Mobile Marketing and Media 2010:Carrie Seifer, VP of sales at Millennial Media
Retail Roadmap to Mobile Marketing
Copy of webinar presentation featuring three mobile marketing case studies, including Edible Arrangements and the Florida Panthers NHL Hockey Team.
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Mobile Marketing Primer
Intro to Mobile Marketing
Recording of iLoop Mobile webconference on February 25, 2010
Mobile Marketing on a Budget
Copy of Presentation from February 11, 2009 Webinar sponsored by Mobile Fusion.
Council Member Michael Becker in DMA Digital Newsletter - POINT!
The theme of our second issue, "Social Media: Live It, Love It or Leave It? Is Business Confused?" explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. I
What is a Mobile Phone Today
Classroom Video
Recording: DMA | iLoop Mobile Webinar: Mobile Marketing at Retail - 9-23-2009
Mobile Marketing at Retail–A Review of Case Studies and Analytics
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Mobile Couponing: Generating Sales and Consumer Engagement
Recorded Webinar: Mobile couponing drives sales and consumer engagement. It is one of the leading incentives marketers can offer consumers to stimulate consumer involvement in mobile enhanced marketing programs. According to Forrester Research, mobile co
DMA Mobile Marketing Day '09 Intro
Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email
Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email
FCC: Wireless Telecommunications Bureau
Mobile Marketer's Classic Guide to Mobile Advertising 2008
DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Wireless Flowchart
DMA Wireless Alert
Ecommerce Integrity Resource Center
Tools and guidelines for online marketing.
Privacy Policy Generator
FCC Sets Rules for Cell-Phone Alerts
By Chloe Albanesius, PC Magazine, August 8, 2008
CTIA - The Wireless Association
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Wireless Flowchart
DMA Wireless Alert
Ecommerce Integrity Resource Center
Tools and guidelines for online marketing.
Privacy Policy Generator
FCC Sets Rules for Cell-Phone Alerts
By Chloe Albanesius, PC Magazine, August 8, 2008
CTIA - The Wireless Association
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