WELCOME TO THE DMA RETAIL MARKETING SEGMENT PORTAL!

These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our Retail Marketing members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Terri Bartlett at tbartlett@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!

UPCOMING EVENTS FOR RETAIL MARKETERS

October 11-16, 2008 - DMA08 CONFERENCE & EXHIBITION

DMA08 Conference & Exhibition –, Las Vegas Convention Center, Las Vegas, NV

For more details about DMA08 Conference & Exhibition, click here!

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Wednesday, October 29^, 2008 – VIRTUAL SEMINAR

Customer Centric Retailing – Making the Shift to a New Paradigm

1:00PM - 2:00PM (EDT)

Sponsored by the DMA Retail Marketing Council

Customer-data and loyalty programs have led to more sophisticated customer-centric approaches to traditional retailing -- merchandising, store planning, pricing and even store service have become smarter with the use of customer data and analysis.

In this session, you’ll learn how the latest advances in retail analytics intersect with the practical world of commerce. Using sophisticated segmentation modeling and overlays of publicly available data, as well as market research, discover how savvy retailers are delivering an unprecedented degree of insight into who their customers are, what’s important to them, why they choose to go to shop and why they may be shopping elsewhere for some of the items you offer.

Speaker: Brian Ross, General Manager, Precima Inc.

FREE to Retail Marketing Council Members. Click here for more information and to register!

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Monday, November 3, 2008 – EMAIL EXPERIENCE COUNCIL SEMINAR

Email Compliance: The Foundation of Reputation and Deliverability
“Learn the Process, Use the Tools, Get the Answers”

Presented by the eec, LashBack and UnsubCentral

DMA Seminar Center

1120 Ave of the Americas

New York, NY 10036

1:00pm – 5:00pm 

Cost:

eec/DMA members: $79

Non-members: $99

This is a 4 hour seminar at the eec/DMA Seminar Center in New York City.

This seminar is part of a ground-breaking series of email compliance-focused events. This specific seminar will cover the LashBack and UnsubCentral processes and deliverables within a framework of educating participants as to the need for comprehensive compliance process as a foundation to successful email marketing and email reputation protection.

Participants will learn the 10 Guidelines of CAN-SPAM compliance with drill down on unsubscribe compliance, unsubscribe processes including suppression list best practices, the new FTC unsubscribe rule and compliance's overall impact on reputation and deliverability. 

Speakers:

John Engler, Vice President and General Manager, UnsubCentral

Bennet Kelley, Esq., Founder, The Internet Law Center

James O’Brien, Director of Marketing, LashBack

Register now!  Any questions, please email Ali Swerdlow at the eec: ali@emailexperience.org

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Wednesday, November 5, 2008 – VIRTUAL SEMINAR

Revealing Retail Loyalty in Hot Demographic Segments: Where and Why We Buy

1:00PM - 2:00PM (EST)

Sponsored by the DMA Retail Marketing Council

Explore the hottest segments in marketing to reveal the hidden drivers of retail loyalty. Learn what affluent, core women, young adult, emerging Hispanic and senior consumers in North America expect from retailers and to which department store, grocery, mass merchandise and specialty retailers they are most loyal.

This session will explore how the Every Day Low Price (EDLP) model of retailing has made building consumer frequency based on the traditional marketing mix an increasingly expensive and untenable proposition. The EDLP model has also upset the traditional marketing mix by making Price the dominant “P” in the “Four P’s” (Product, Pricing, Promotion and Place) mix.

Discover how retailers have turned to loyalty marketing to create competitive advantage by building long-term relationships with consumers through targeted application of recognition and rewards. The resulting influx of transactional and behavioral data into the organization represents an opportunity for retailers to build relationships by exploiting the “gap” between behavior based on frequency and behavior based on loyalty. Retailers will achieve this goal by changing the foundations of consumer behavior through a new marketing mix based on merchandise, pricing, location, employee engagement and a reexamination of the “Four P’s”.

Speakers:

Kelly Hlavinka , Managing Partner, LoyaltyOne Consulting Contributing Editor, COLLOQUY

Allison Cripps, Consultant, LoyaltyOne Consulting Contributing Editor, COLLOQUY 

FREE to Retail  Marketing Council Members. Click here for more information and to register!

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Wednesday, November 19, 2008 – VIRTUAL SEMINAR

The DMA Catalog & Multichannel Marketing Council presents

“Outmarket, Outsell and Outpromote - Emerging Stronger from a Tough Economy"

Sponsored by Experian Marketing Services

1:00PM - 2:00PM (EST)

Hardly a day goes by when the state of the global economy is not mentioned in the news. Despite the dire forecasts, organizations need to ask themselves if smart marketing actually can help them profit from a slowdown in consumer spending. Smart marketers know that less emphasis on marketing, even in challenging economic times, equals fewer sales. In addition, experience from previous slowdowns shows that too much focus on customer acquisition at the expense of customer retention equals increased churn.

Discover which opportunities facilitate growth and how to drive strategic change in order to produce customer-centric marketing campaigns. During this virtual seminar, you will learn how to build loyalty with customer relationship management while measuring which of your multichannel programs are generating the biggest returns.

Attendees of this virtual seminar will also receive a free copy of the 'Marketing Success in an Economic Slowdown Whitepaper". This paper argues that now is the time for marketers to act. Refer to this white paper for 12 key steps any marketer can employ to shift perception of the discipline from that of a discretionary cost center to a proven and essential value generator.

FREE to DMA Members. More details and registration information coming soon!

UPCOMING AWARD!

Enter Your Outstanding Marketing Accomplishments In The NCDM Database Excellence Awards! 
 
Entry Deadline: October 10, 2008

The NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. If your company has achieved dramatic, measurable results by applying statistical techniques, leveraging systems capabilities or re-organizing to become more customer-focused, then…
Enter your best marketing database accomplishment in:

• Analytics & Modeling Applications
• Technological Applications
• Multichannel Marketing

• B-to-B Marketing

...and you could receive national recognition! Plus, you’ll be honored by your marketing, business and IT colleagues when winners are announced at the NCDM 2008 Awards Luncheon on December 9th! 

Hurry! Deadline for entries is October 10, 2008!  

Click Here for an entry form.  

For complete NCDM conference details, go to www.NCDMevents.com 

The NCDM Database Excellence Awards are co-sponsored by:
DIRECT Magazine and Direct Marketing Association (Winners need not be present to win.)

IN CASE YOU MISSED IT

Cut Through the Clutter with Contextual Marketing Virtual Seminar -- Recorded July 24, 2008

The Essentials Of Catalog & Multichannel Marketing Virtual Seminar Series
If you missed any of the Essentials of Catalog & Multichannel Marketing Virtual Seminars, or you want to hear any of the presentations again - here is your second chance. Each virtual seminar has been recorded and available at your convenience for a nominal fee of $25.00 for DMA Catalog & Multichannel Marketing Council members. Go to http://www.the-dma.org/seminars/cmmcvs/ for more information and to register!

RECENT GOVERNMENT AFFAIRS BRIEFINGS

Click on the links below to get access the recordings or information from these important government affairs briefings:

DMA Tax Counsel Summary of Supplementary Technical Services Bulletin Regarding Affiliate Marketing Relationships
DMA Tax Counsel George Isaacson provides a summary of the June 30, 2008 Technical Services Bulletin entitled: Additional Information on How Sellers May Rebut the New Presumption Applicable to the Definition of Sales Tax Vendor as Described in TSB-M-08(3)S.

DMA Briefs Members on New Address Standards for Commercial Flat-Size Mail
USPS experts provide DMA members with detailed information on all aspects of the new addressing requirements for flat-shaped mailpieces, which will take effect Mar. 29, 2009.

Calling Canada: Canadian Regulators Will Tell You What to Do
Do You Telemarket into Canada? Do you have Canadian customers? The Canadian National Do Not Call List becomes effective September 30 and telemarketing rules are changing!

 DMA Briefs Members on New FTC CAN-SPAM Rulemaking
On Friday, May 16, 2008, DMA hosted a comprehensive update for over 250 members, providing analysis of FTC’s CAN-SPAM rulemaking announcement and fielding questions from membership on the rules.

MAIL PREFERENCE SERVICE REMINDER – DOWNLOAD YOUR MPS LISTS –LIST YOUR BRANDS!

In order to provide an additional choice for consumers, we enhanced the DMA’s Mail Preference Service (MPS)/DMAChoice.org in December of last year by adding an “organization specific opt in/opt out” capability. Consumers can now go to the site and indicate that they wish to exclude or receive mail from specific organizations.

Previously, consumers’ only choice was the “global opt out” which eliminated all future DMA member prospect mailings. With the organization-specific opt in/opt out function, consumers can specify their preferences, rather than eliminate the entire DMA mailing community.

We have noticed some MPS subscribers are not routinely downloading their organization specific opt in/opt out file. Please make sure that these files are downloaded monthly and the names and addresses contained within are suppressed, per consumers’ requests. This is a core requirement of DMA membership and an advocacy measure to counter Do Not Mail proponents.

DMAChoice.org now also has the capability to accept multiple brand names. Thus, instead of just listing a parent organization or brand name, you may list as many of your brands as you wish. This gives the consumer additional and more specific choices. Even if a consumer opts out of one of your brands, your other listed brands remain, thereby adding more relevance to that consumer’s choice.

Please provide us with your brands by contacting Kristina Riordan of our Corporate Responsibility Department at kriordan@the-dma.org.  

SHOWCASE YOUR BRAND– GAIN VISIBILITY IN YOUR MARKET SPACE!

As a DMA Retail Marketing Segment Sponsor you'll have the opportunity to connect with the leading retail marketers. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.

Showcase your brand and your company to clients, potential clients and others as well as your commitment to top quality programs, events and educational opportunities to over 7,000 retail marketing professionals!

To learn about the benefits of becoming a DMA Retail Marketing Segment Sponsor, contact me at 212.768.7277, ext. 1651, or by email at tbartlett@the-dma.org.

ABOUT THE DMA RETAIL MARKETING COUNCIL  

The goal of the DMA Retail Marketing Council is to provide a venue for education and dialogue for retailers and their service partners interested in the art and science of direct and database marketing as well as customer relationship management to grow profits at retail.

SPECIAL FREE REPORT

FOR DMA RETAIL MARKETING COUNCIL MEMBERS

DMA’S EMAIL EXPERIENCE COUNCIL REPORT

ON DRIVING STORE TRAFFIC WITH EMAIL

Go to the Research/Statistics section of the DMA Retail Marketing Segment portal to get a copy of the DMA’s Email Experience Council recent report on “7 Tactics for Driving Traffic to Stores with Email.” It’s one of many exclusive reports that the DMA’s Email Experience Council has on retail email marketing and it is FREE for DMA Retail Marketing Council Members.

SPECIAL DISCOUNT

FOR DMA RETAIL MARKETING COUNCIL MEMBERS

EMAIL EXPERIENCE COUNCIL’S 2008 RETAIL EMAIL GUIDE TO THE HOLIDAY SEASON

Special discount offer for the EEC’s 2008 Retail Email Guide to the Holiday Season. For more information click on the RESEARCH tab under the RESOURCES section of the Retail Marketing Segment Web site.

UPCOMING EVENTS – FREE OR SPECIAL DISCOUNT

FOR RETAIL MARKETING COUNCIL MEMBERS

Wednesday, October 29^, 2008 – VIRTUAL SEMINAR

Customer Centric Retailing – Making the Shift to a New Paradigm

1:00PM - 2:00PM (EDT)

Sponsored by the DMA Retail Marketing Council

Customer-data and loyalty programs have led to more sophisticated customer-centric approaches to traditional retailing -- merchandising, store planning, pricing and even store service have become smarter with the use of customer data and analysis.

In this session, you’ll learn how the latest advances in retail analytics intersect with the practical world of commerce. Using sophisticated segmentation modeling and overlays of publicly available data, as well as market research, discover how savvy retailers are delivering an unprecedented degree of insight into who their customers are, what’s important to them, why they choose to go to shop and why they may be shopping elsewhere for some of the items you offer.

Speaker: Brian Ross, General Manager, Precima Inc.

FREE to Retail Marketing Council Members. Click here for more information and to register!

Monday, November 3, 2008 – EMAIL EXPERIENCE COUNCIL SEMINAR

Email Compliance: The Foundation of Reputation and Deliverability
“Learn the Process, Use the Tools, Get the Answers”

Presented by the eec, LashBack and UnsubCentral

DMA Seminar Center

1120 Ave of the Americas

New York, NY 10036

1:00pm – 5:00pm

Cost:

eec/DMA members: $79

Non-members: $99

This is a 4 hour seminar at the eec/DMA Seminar Center in New York City.

This seminar is part of a ground-breaking series of email compliance-focused events. This specific seminar will cover the LashBack and UnsubCentral processes and deliverables within a framework of educating participants as to the need for comprehensive compliance process as a foundation to successful email marketing and email reputation protection.

Participants will learn the 10 Guidelines of CAN-SPAM compliance with drill down on unsubscribe compliance, unsubscribe processes including suppression list best practices, the new FTC unsubscribe rule and compliance's overall impact on reputation and deliverability.

Speakers:

John Engler, Vice President and General Manager, UnsubCentral

Bennet Kelley, Esq., Founder, The Internet Law Center

James O’Brien, Director of Marketing, LashBack

Register now!
Any questions, please email Ali Swerdlow at the eec: ali@emailexperience.org  

###

Wednesday, November 5, 2008 – VIRTUAL SEMINAR

Revealing Retail Loyalty in Hot Demographic Segments: Where and Why We Buy

1:00PM - 2:00PM (EST)

Sponsored by the DMA Retail Marketing Council

Explore the hottest segments in marketing to reveal the hidden drivers of retail loyalty. Learn what affluent, core women, young adult, emerging Hispanic and senior consumers in North America expect from retailers and to which department store, grocery, mass merchandise and specialty retailers they are most loyal.

This session will explore how the Every Day Low Price (EDLP) model of retailing has made building consumer frequency based on the traditional marketing mix an increasingly expensive and untenable proposition. The EDLP model has also upset the traditional marketing mix by making Price the dominant “P” in the “Four P’s” (Product, Pricing, Promotion and Place) mix.

Discover how retailers have turned to loyalty marketing to create competitive advantage by building long-term relationships with consumers through targeted application of recognition and rewards. The resulting influx of transactional and behavioral data into the organization represents an opportunity for retailers to build relationships by exploiting the “gap” between behavior based on frequency and behavior based on loyalty. Retailers will achieve this goal by changing the foundations of consumer behavior through a new marketing mix based on merchandise, pricing, location, employee engagement and a reexamination of the “Four P’s”.

Speakers:

Kelly Hlavinka , Managing Partner, LoyaltyOne Consulting Contributing Editor, COLLOQUY

Allison Cripps, Consultant, LoyaltyOne Consulting Contributing Editor, COLLOQUY

FREE to Retail Marketing Council Members. Click here for more information and to register!

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Tuesday, November 18, 2008 - OPEN PHONE CALL for RCM MEMBERS

Search Engine for the Multichannel Advertiser

Speaker: Abe Mezrich, Manager, Communications, Didit

More details coming soon!

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Wednesday, November 19, 2008 – VIRTUAL SEMINAR

The DMA Catalog & Multichannel Marketing Council presents

“Outmarket, Outsell and Outpromote  - Emerging Stronger from a Tough Economy"

Sponsored by Experian Marketing Services

1:00PM - 2:00PM (EST)

Hardly a day goes by when the state of the global economy is not mentioned in the news. Despite the dire forecasts, organizations need to ask themselves if smart marketing actually can help them profit from a slowdown in consumer spending. Smart marketers know that less emphasis on marketing, even in challenging economic times, equals fewer sales. In addition, experience from previous slowdowns shows that too much focus on customer acquisition at the expense of customer retention equals increased churn.

Discover which opportunities facilitate growth and how to drive strategic change in order to produce customer-centric marketing campaigns. During this virtual seminar, you will learn how to build loyalty with customer relationship management while measuring which of your multichannel programs are generating the biggest returns.

Attendees of this virtual seminar will also receive a free copy of the 'Marketing Success in an Economic Slowdown Whitepaper". This paper argues that now is the time for marketers to act. Refer to this white paper for 12 key steps any marketer can employ to shift perception of the discipline from that of a discretionary cost center to a proven and essential value generator.

FREE to DMA Members. More details and registration information coming soon!

DMA RETAIL MARKETING COUNCIL MEMBER BENEFITS

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS

Membership Roster - To view the roster with access to online member profiles, you must sign on as a Retail Marketing Council member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Retail Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA Retail Marketing Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Retail Marketing Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - Retail Marketing Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.