| Announcements | News | Events | Retail Marketing Council |
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Council Events and Free
Webinars 10/26/2011 Webinar 10/31/2011 Webinar 11/02/2011 Webinar 11/03/2011 Webinar 11/08/2011 Webinar 11/09/2011 Webinar 11/15/2011 Webinar 11/16/2011 Customer-Centric Marketing: Campaigns/Cross-Channel
Dialogue Webinar 12/01/2011 Webinar 12/07/2011 Webinar 12/13/2011 Webinar |
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| 02/08/2012 | What You Need To Know About Mktg in the EU and Its Changes | Webinar | Register Now! |
| 02/15/2012 | "SOLD OUT" Best Practices in Translating Data Into Insights | Webinar | Register Now! |
| 02/22/2012 | How You Can Measure Return on Ad Spend With Better Modeling | Webinar | Register Now! |
| 03/20/2012 | Updates in Self-Regulation | Webinar | Register Now! |
| 03/22/2012 | Mobile Marketing Day 2012 | New York, NY | Register Now! |
| 05/07/2012 | The Forum for Cross-Channel Merchants | Nashville, TN | Register Now! |
| 05/15/2012 | Nonprofit Policy: Legislative and Regulatory Threats | Webinar | Register Now! |
| 07/17/2012 | State Legislative Update | Webinar | Register Now! |
ABOUT THE DMA RETAIL MARKETING COUNCIL
The goal of the DMA RETAIL Marketing Council is to represent the interest of Multichannel Retail companies, members of The DMA, and communicate critical industry issues to its members. The council identifies topics and opportunities and develops initiatives to address them.
KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS
Membership Roster - To view the roster with access to online member profiles, you must sign on as a Retail Marketing Council member.
Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Retail Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first.
Access to Industry Knowledge and Exclusive Information - As a DMA Retail Marketing Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Retail Marketing Segment Web pages.
Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!
Personal Visibility - Retail Marketing Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.
Segment Sponsorship Opportunities:
If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe
Phone: 212.768.7277, ext. 1479
Email: at nokeefe@the-dma.org
| Resources | Links & Tools | Advocacy | White Papers |
| Articles | Statistics | Research | Segment White Papers |
pdf of webcast
USPS Proposes to Revise Standards on Folded Self-Mailers and Unenveloped Mailpieces
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
What Larger Retailers Are Doing Right and Wrong
By Chad White, email experience council. Retail Marketing Council Members Only
Council Member Only
Executive Summary of Retail Email Unsubscribe Benchmark Study
By Chad White, email experience council. Retail Marketing Council Members Only
Council Member Only
Send to a Friend Benchmark Study
By Chad White, email experience council. Retail Marketing Council Members Only
Council Member Only
Retail Email Subscription Benchmark Study
By Chad White, email experience council. Retail Marketing Council Members Only
Council Member Only
Executive Summary of Animation in Retail Emails Report
By Chad White, email experience council. Retail Marketing Council Members Only
Council Member Only
DMA's Email Experience Council's recent report on retail email marketing.
Council Member Only
Retail Factoids --- Did You Know…
Selected industry statistics from DMA's Channel Integration and Benchmarks in the Retail Industry Report.
Council Member Only
Marketing Budget Allocations in 2008
From DMA’s Channel Integration and Benchmarks in Retail Industry Report. January 2008.
Council Member Only
Effectiveness Ratings of Targeting in Different Channels
From DMA’s Channel Integration and Benchmarks in Retail Industry Report. January 2008.
Council Member Only
Effectiveness Ratings of Different Models of Customer Segmentation
From DMA’s Channel Integration and Benchmarks in Retail Industry Report. January 2008.
Council Member Only
DMA Quarterly Business Review (4th Quarter of 2007)
Email Marketing Statistics
Council Member Only
DMA Reports/Research - Council Discount Code
Council members enjoy a 20% discount on all DMA Research Reports. Click here for the discount code.
Council Member Only
Channel Integration and Benchmarks in the Retail Industry
Multichannel Marketing in the Catalog Industry, 15th Edition
EEC: Retail Email Unsubscribe Benchmark Study
Web Analytics Report, 1st edition
The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2007-2008 Edition
DMA 2007 Response Rate Trends Report
Best Practices for Integrating Transactional E-Mails Into Your Marketing Platform
Council Member Only
Zeon
DMA Webinar PDF: "Beyond Direct Marketing: How to Convert Your Campaigns into Sales Revenue”
Acxiom Webinar PDF
"Deliver the Pitch: Getting the Message Timing Right” 8-31-2011
FreshAddress Webinar: Better email Quality = Better Acquisition RO
pdf of FreshAddress webinar: Better email Quality = Better Acquisition RO
Retail Marketing Conference - Video Highlights
Best Buy Mobile, Dell, 1800flowers: Video Compilation of Innovation Keynote Panel at DMA Retail Marketing Conference
Retail Roadmap to Mobile Marketing
Copy of webinar presentation featuring three mobile marketing case studies, including Edible Arrangements and the Florida Panthers NHL Hockey Team.
Keynote Presentation from Retail Marketing Conference 2010
Dell, Best Buy Mobile, 1800flowers.com, and Ovative Group address RMC2010.org
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
DMA and Power of Direct overview at VAD in Lille, France 2009
Highlights of mostr recent Power of Direct as well as an overview of DMA Centers of Excellence
Recording: DMA | iLoop Mobile Webinar: Mobile Marketing at Retail - 9-23-2009
Mobile Marketing at Retail–A Review of Case Studies and Analytics
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
USPS Move Update Requirements
New Address Requirements for Automation, Presorted and Carrier
The Postal Service adopts new address placement and formatting requirements for Periodicals, Standard Mail[supreg], Bound Printed Matter, Media Mail[supreg], and Library Mail flat-size pieces sent at automation, presorted, or carrier route prices.
USPS "Green" Website
Mail Moves America
Postal Explorer
MailPro
MailPro is a free bimonthly publication for mailing professionals. It contains information on current Postal Service programs and services, rates and classification, mailing success stories and industry news.
LISTEN to December 12's call: Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store
Free for SEMC members. DMA Members - TRY IT but join to hear future recordings.
DMA’s Corporate Responsibility Resource Center
DMA’s Commitment to Consumer Choice
DMA’s Green 15 Toolkit
E-commerce Integrity Resource Center
DMA Policy Generators
Privacy Promise - DMA Member Compliance Guide
USPS Resource
eec Email Glossary
eec RetailEmail.Blogspot
CA Supreme Court Says ZIP Code is Personally Identifiable Information
The Supreme Court of California ruled that state law (the California Credit Card Act) prohibits businesses from requesting and recording ZIP codes from consumers prior to credit card transactions, including requests for use in marketing.
New Rules for Testimonials & Endorsements
Recording (Feb 26, 2010)
Orientation To DMA Guidelines & the Laws for Marketers
Recording (Jan 29, 2010)
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
The Affordable Mail Alliance
Call the Postal Regulatory Commission: tell them to reject unfair rate hikes: 202 789 6800 if they don't pick up, be sure to leave a message!
DMA Strongly Opposes USPS Rate Increase Request
“We question the need for a rate increase at this time…the increase is not in the public interest, and ultimately, would have a devastating effect on any economic recovery.”
USPS Files Exigent Rate Case
If passed rates will increase on Jan 2, 2011 by as much as 23%
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.
Do Not Mail
State Do Not Mail Registry Bills – 2008
Postal – 2008 Postal Rate Increases
DMA Introduces Significant Enhancements to Mail Preference Service
Data Security
Privacy
DMA Environmental Resource Center
DMA Politically Direct newsletter
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| Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 |
| 2008 EMail Marketing Strategies - June 2008 |
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