WELCOME!

This is the DMA Retail Marketing segment portal!

These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal is part of our continued commitment to serving and connecting our Retail Marketing members in a more significant and substantive way!

Add it to your favorites and please email Neil O’Keefe at nokeefe@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!

UPCOMING EVENTS

Mobile Commerce Spotlight - July 9

Presented by the DMA Mobile Marketing Council

Join Thomas Emmons, team leader for mobile/innovation at Sears Holding Corp. at DMA’s NY seminar center as he discusses on “How Mobile Commerce Plays into the Department Store Chain’s Future”

Sears is one of the few major retailers making strides in mobile commerce with its Sears2Go service. The department store chain understands that its customer base is increasingly mobile. Gain insight into the strategy and tactics as well as what works and what does not for Sears’ mobile commerce efforts.

Mobile Couponing:

Generating Sales and Consumer Engagement - July 16

Join our Webinar, sponsored by the DMA Mobile Marketing Council, with Steven Gray, Chief Operating Officer for MoneyMailer, and Michael Becker, VP of Mobile Strategies for iLoop Mobile. Together, they'll help you gain a solid understanding of mobile couponing. How couponing call-to-actions can be added to traditional and new media to drive sales and how direct mobile marketing is used to engage consumers.

USPS Summer Sale Reminder

Mailers eligible for the US Postal Service (USPS) Summer Sale should have received letters from the USPS designating their threshold levels for purposes of the sale.  DMA encourages all eligible members to enroll in this special program as soon as possible; the deadline for enrollment in the Summer Sale program is August 1, 2009.

Data Hygiene Reminder:

The Deceased Do Not Contact List (DDNC) is a consumer service that contains contact information for deceased individuals entered into the Mail, Telephone and E-mail Preference Services, so that marketers can suppress them from marketing lists. The DMA created the Deceased Do Not Contact List (DDNC), and to assist you in removing the names of the deceased, they are included free of charge on the existing DMA Mail, Telephone and E-mail Preference Service files, and flagged as such (the last position of each deceased record will contain a “D”).

Marketers must remove all flagged records from prospect marketing solicitation lists.  We encourage you to run the deceased file against your Customer and inquiry files as well.  Since DMA does not receive information from government agencies like the Social Security Administration or other sources about deceased consumers; we encourage you to supplement this process with complimentary files available through your service bureaus.

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09! DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

Summary of Upcoming Education and Events:

Mobile Commerce Spotlight

Mobile Couponing: Generating Sales and Consumer Engagement

Social Networking 101: Joining the Conversation

10 Tips To Winning At Consumer Centricity

Copywriting Tools & Techniques E-Learning Seminar

Database Marketing eLearning Seminar

Search Engine Marketing Certification Program

Top Ten Things: Email Authentication

Avoid Green Fatique & "Greenwashing"- Rules & Regulations

Click here for a full listing of DMA educational seminars.

The On-Line DMA Catalog - Just a Click Away!

Learn about DMA and everything we have to offer.  Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils.  DMA has captured all of this in the new On-Line DMA Catalog

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!

As a DMA Retail Marketing Segment Sponsor you'll have the opportunity to connect with the leading Retail marketers. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.

Showcase your brand and your company to clients, potential clients and others as well as your commitment to top quality programs, events and educational opportunities to over 10,000 Retail Marketing professionals!

To learn about the benefits of becoming a DMA Retail Marketing Segment Sponsor, contact me at 212.768.7277, ext. 1479, or by email at nokeefe@the-dma.org.

ABOUT THE DMA RETAIL MARKETING COUNCIL  

The goal of the DMA RETAIL Marketing Council is to represent the interest of Multichannel Retail companies, members of The DMA, and communicate critical industry issues to its members. The council identifies topics and opportunities and develops initiatives to address them. 

UPCOMING EVENTS FOR RETAIL COUNCIL MEMBERS!

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

DMA VIRTUAL SEMINARS

For information and to register for any of the DMA virtual seminars, visit DMA List of Events.

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS 

Membership Roster - To view the roster with access to online member profiles, you must sign on as a Retail Marketing Council member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Retail Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA Retail Marketing Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the Retail Marketing Segment Web pages. 

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - Retail Marketing Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.

Segment Sponsorship Opportunities:

If you would like information about sponsoring this segment or if you have any other questions please contact: Neil O’Keefe

Phone: 212.768.7277, ext. 1479

Email: at nokeefe@the-dma.org