FREE to SEMC Members

• November 20, Virtual Seminar - "Fundamentals and Advanced Uses of Google Analytics"  1:00-2:30pm EST  Led by Joe Texeira, More Visibility
  
  

• December 5, 1:00-2:00pm EST BONUS OPEN PHONE CALL - "Year End B2B Search Marketer Meetup"  Covering SEM in a Recession; Lessons learned from 08; Best Practices for SEM in a multichannel world.  Led by Abe Mezrich, DidIt  (watch for email meeting)
  
  
• December 18, 1:00-2:00pm EST OPEN PHONE CALL - "Best Practices in Paid Search" Should you keep it in-house or outsource?  No matter what the situation, you must still keep best practices in mind whichever you choose.  Hear 5 steps to achieve a successful paid campaign.  Led by Jeannette Kocsis, VP Digital Marketing, Harte-Hanks  (watch for email meeting)
  
  SEMC enjoys open phone calls each 3rd Thursday of the month from 1-2pm EST.
  
  

• DMA SEM Cerification Program Discount

  DMA SEMC members and their employees can save up to $400 and $200, respectively.  Discount codes are viewable to SEMC members only on www.the-dma.org/segment/search .
  
  

• Post your thoughts on the SEMC Blog.  
  
  

• Listen to recordings: 
  
  Secrets from a Master SEO Copywriter -- Taught by Heather Lloyd-Martin.  Call 212.790.1500.
  
  FTC's New "Red Flag" Rules for ID Theft Prevention -- Recorded August 21,, 2008
  
  Cut Through the Clutter with Contextual Marketing -- Recorded July 24, 2008
  
  Can-Spam Briefing; FTC’s New Rules -- Recorded May 16, 2008
  
  Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store -- Recorded December 12, 2007
  
  

• SEMC volunteers give back and make great new contacts! Select from these work groups: Education, Revise SEM Best Practices Handbook, Research, Awards. Just send an email to lmerizio@the-dma.org.
  
  

   

   

The mission of the DMA Search Engine Marketing Council (SEMC) helps organizations understand, integrate, and optimize search engine marketing (SEM) and search engine optimization (SEO) best practices into an overall marketing plan. SEMC membership helps create, educate, and promote ethical industry guidelines. SEMC members are thought leaders who understand the "big picture" and include marketers, media properties and search engines.

SEMC Members enjoy:

• Monthly Calls facilitated by pros on search-related topics from PPC, affiliate marketing, Organic and paid search, SEO, Social, mobile and more;
  
• Educational events: virtual and in-person seminars including speaking opportunities at DM Days New York and DMA08;
  
• SEM Certification Discount for SEMC members and their employees. 
  
• Resources including research, case studies, SEMC Blog, news and DMA Guidelines and Best Practices;
  
• Membership Roster: Consult with peers from other search professionals on market trends and tactics. Sign on as a SEMC member to view full contact information.
  
• Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.790.1567 for details.
  

Maximize your DMA membership and join the Search Engine Marketing Council now. To learn more about Council activities, email or call 212.790.1567.

Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.