WELCOME!

This is the DMA Search Engine Marketing segment portal!

These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal is part of our continued commitment to serving and connecting our Search Engine Marketing members in a more significant and substantive way!

Add it to your favorites and please email Neil O’Keefe at nokeefe@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!

UPCOMING EVENTS

DMA SEM Certification Program Discount

Today's customers are WEB-SAVVY, social - and critical. They're RESEARCHING ONLINE like never before. DMA's Search Engine Marketing Certification Program will teach you how to get top search engine placement for your business.

Mobile Commerce Spotlight - July 9

Presented by the DMA Mobile Marketing Council

Join Thomas Emmons, team leader for mobile/innovation at Sears Holding Corp. at DMA’s NY seminar center as he discusses on “How Mobile Commerce Plays into the Department Store Chain’s Future”

Sears is one of the few major retailers making strides in mobile commerce with its Sears2Go service. The department store chain understands that its customer base is increasingly mobile. Gain insight into the strategy and tactics as well as what works and what does not for Sears’ mobile commerce efforts.

Mobile Couponing:

Generating Sales and Consumer Engagement - July 16

Join our Webinar, sponsored by the DMA Mobile Marketing Council, with Steven Gray, Chief Operating Officer for MoneyMailer, and Michael Becker, VP of Mobile Strategies for iLoop Mobile. Together, they'll help you gain a solid understanding of mobile couponing. How couponing call-to-actions can be added to traditional and new media to drive sales and how direct mobile marketing is used to engage consumers.

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

Summary of Upcoming Education and Events:
Mobile Commerce Spotlight

Mobile Couponing: Generating Sales and Consumer Engagement

Social Networking 101: Joining the Conversation

10 Tips To Winning At Consumer Centricity

Copywriting Tools & Techniques E-Learning Seminar

Database Marketing eLearning Seminar

Search Engine Marketing Certification Program

Top Ten Things: Email Authentication

Avoid Green Fatique & "Greenwashing"- Rules & Regulations

Click here for a full listing of DMA educational seminars.

The On-Line DMA Catalog - Just a Click Away!

Learn about DMA and everything we have to offer.  Advocacy, Reputation Management, Education, Research, and Networking opportunities through our conferences and councils.  DMA has captured all of this in the new On-Line DMA Catalog

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!

As a DMA Search Engine Marketing Segment Sponsor you'll have the opportunity to connect with the leading Search Engine marketers. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.

Showcase your brand and your company to clients, potential clients and others as well as your commitment to top quality programs, events and educational opportunities to over 10,000 Search Engine Marketing professionals!

To learn about the benefits of becoming a DMA Search Engine Marketing Segment Sponsor, contact me at 212.768.7277, ext. 1479, or by email at nokeefe@the-dma.org.

The mission of the DMA Search Engine Marketing Council (SEMC) helps organizations understand, integrate, and optimize search engine marketing (SEM) and search engine optimization (SEO) best practices into an overall marketing plan. SEMC membership helps create, educate, and promote ethical industry guidelines. SEMC members are thought leaders who understand the "big picture" and include marketers, media properties and search engines.

SEMC Members enjoy:

• Monthly Calls facilitated by pros on search-related topics from PPC, affiliate marketing, Organic and paid search, SEO, Social, mobile and more;
  
• Educational events: virtual and in-person seminars including speaking opportunities at DM Days New York and DMA09;
  
• SEM Certification Discount for SEMC members and their employees. 
  
• Resources including research, case studies, SEMC Blog, news and DMA Guidelines and Best Practices;
  
• Membership Roster: Consult with peers from other search professionals on market trends and tactics. Sign on as a SEMC member to view full contact information.
  
• Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.768.7277 x1479 for details. 

Maximize your DMA membership and join the Search Engine Marketing Council now. To learn more about Council activities, email or call 212.790.1479.

Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.

DMA SEM Certification Program Discount

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UPCOMING EVENTS FOR SEMC MEMBERS!

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

DMA VIRTUAL SEMINARS

For information and to register for any of the DMA virtual seminars, visit DMA List of Events.

KNOWLEDGE. NETWORKING. ADVANCEMENT. LEADERSHIP. SAVINGS  

Membership Roster - To view the roster with access to online member profiles, you must sign on as a Catalog & Multichannel Marketing Council member.

Discount on DMA Reports/Research - Council members enjoy 20% discount on all DMA Research reports at the DMA Bookstore. In addition, Council members receive additional exclusive research offers and discounts. To take advantage of the 20% discount simply use the special discount code when you purchase any DMA world-class research reports at the DMA Bookstore. To access the discount code simply click on the Resources section found on the Search Engine Marketing Segment home page and then click on the Research tab. There will be a link to the code. Remember to sign on to the DMA Web site first. 

Access to Industry Knowledge and Exclusive Information - As a DMA SEM Council member you will have access to industry knowledge and best practices through numerous Council Member products and services, including exclusive content on the SEM Segment Web pages.

Free Virtual Seminars and Exclusive Discounts - Council members enjoy free virtual seminars and exclusive discounts to conferences, seminars, networking receptions and other Council-sponsored events – all led by industry thought-leaders. Discounts can be up to $100 off the DMA member price for Council-sponsored events!

Personal Visibility - SEM Council membership provides opportunities to raise your personal visibility as a direct marketing “professional practitioner” and enhance your reputation as a trusted community leader.

If you have any questions please contact:

Neil O’Keefe at 212.768.7277, ext. 1479, or by email at nokeefe@the-dma.org.