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WELCOME! We are happy to announce this new DMA Marketing Technology segment portal. This portal features relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing council pages and we will continue our commitment to serving and connecting our Marketing Technology members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email F. Anchie Vicencio at fvicencio@the-dma.org with your thoughts and suggestions on content and features you would like to have access to! UPCOMING EVENTS FOR MARKETING TECHNOLOGY SEGMENT Predictive Analytics On-Demand for B-to-B Marketers: The Benefits and Challenge Wednesday, September 17, 2008 l 2:00 PM - 3:00 PM (Eastern Time) Virtual Seminar - FREE to Marketing Technology Council Members
Joint Analytics and Marketing Technology Councils Networking Reception DMAO8, Monday, October 13, 2008 6:00 PM - 7:00 PM l Room N239, CC Level Convention Center, Las Vegas, Nevada Thanks To our Generous Sponsors: Event Sponsor: Acxiom Segment Sponsor: Coremetrics RECORDED VIRTUAL SEMINARS Cut Through the Clutter of Contextual Marketing - July 24, 2008 Free Access to July 24, 2008 Recorded Virtual Seminar Sponsored by the DMA Marketing Technology Council and Coremetrics
NEW White Paper! “State of the Agency: Digital Marketing and the Technology Driven Ecosystem,” Brought to you by Winterberry Group and the DMA Marketing Technology and DM Agency Councils. This white paper entitled “State of the Agency: Digital marketing and the Technology Driven Ecosystem,” explores the challenges and changes impacting agency/client relationships in the digital world and the role that marketing automation will play in strengthening these relationships in the future. Building on feedback compiled through dozens of interviews with senior-level agency executives and marketing technology providers, this study aims to address the following questions: · Given the new demands of the “digital world,” how has the recent rise in media complexity impacted agency/client relationships and structure? · What new service, financial and technology challenges are agencies facing in order to meet marketer expectations? How are agencies restructuring to resolve these challenges? · What role have marketing automation technologies played to date in facilitating and/or optimizing agency processes? What is the current level of demand and adoption? · How will marketing service providers interact with one another in the future to best service their clients?
About the Marketing Technology Council
The Marketing Technology Council will provide a resource that represents, educates and communicates the benefits of technology enabled marketing, creating the most efficient and effective marketing processes that deliver superior shareholder and customer value.
The Marketing Technology Council serves...
· End Users (Marketers and Service Providers) - Best practices & knowledge sharing; Adoption & change management
· Providers (Service Providers and Marketing Technology Companies) -- Industry evolution & direction; Feedback on current & future business needs for product development
The Marketing Technology Council creates events and activities that focus on the five pillars of DMA Member services: Education/Competency, Networking, Advocacy, Branding and Research/Market Intelligence.
Marketing Technology Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a Marketing Technology Council member.
Council Events
The Marketing Technology Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.
Free Virtual Seminars and Exclusive Discounts – Marketing Technology Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.
Personal Visibility – Marketing Technology Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.
News & Information
News Summary
DMA Daily Digest, a summary of today's industry news from trade publications and national media. This is also available as an e-mail newsletter.
Newsstand
Industry news and articles about how to do better direct marketing.
DMA Announcements
Learn about what is happening at The DMA. This contains association news and product announcements of interest to DMA members. This also includes announcements from the MyDMA e-mail newsletter.
DMA Press Releases
The official word from DMA, this list of all DMA Press Releases will keep you informed.
Upcoming Marketing Technology Council Sponsored Events
Predictive Analytics On-Demand for B-to-B Marketers: The Benefits and Challenge
Wednesday, September 17, 2008 l 2:00 PM - 3:00 PM (Eastern Time)
Virtual Seminar - FREE to Marketing Technology Council Members
Joint Analytics and Marketing Technology Councils Networking Reception
DMAO8, Monday, October 13, 2008 6:00 PM - 7:00 PM l Room N239, CC Level Convention Center, Las Vegas, Nevada Thanks To our Generous Sponsors: Event Sponsor: Acxiom Segment Sponsor: Coremetrics
Recorded Virtual Seminar
Cut Through the Clutter of Contextual Marketing -July 24, 2008
Free Access to July 24, 2008 Recorded Virtual Seminar
Sponsored by the DMA Marketing Technology Council and Coremetrics
White Papers
February, 2008 - Contextual Marketing by Coremetrics
NEW! “State of the Agency: Digital Marketing and the Technology Driven Ecosystem,” Brought to you by Winterberry Group and the DMA Marketing Technology and DM Agency Councils.
This white paper entitled “State of the Agency: Digital marketing and the Technology Driven Ecosystem,” explores the challenges and changes impacting agency/client relationships in the digital world and the role that marketing automation will play in strengthening these relationships in the future. Building on feedback compiled through dozens of interviews with senior-level agency executives and marketing technology providers, this study aims to address the following questions:
· Given the new demands of the “digital world,” how has the recent rise in media complexity impacted agency/client relationships and structure?
· What new service, financial and technology challenges are agencies facing in order to meet marketer expectations? How are agencies restructuring to resolve these challenges?
· What role have marketing automation technologies played to date in facilitating and/or optimizing agency processes? What is the current level of demand and adoption?
· How will marketing service providers interact with one another in the future to best service their clients?
· September, 2008 – Alterian
· September, 2008 – Marketing Transformation
· October, 2008 – Cognitive Data, Inc.
· November, 2008 - Printable Technologies
Each white paper introduced will be re-developed into a webinar and offer it free to Marketing Technology Council members. Check upcoming events.
2007 White Papers
· Marketing Automation and Enterprise Opportunity
· Building A Performance Measurement Culture In Marketing
· Measuring Up - Building A Culture of Marketing Performance Using MRM
· Web2.0 And Rich Internet Applications
Maximize your DMA membership and JOIN the Marketing Technology Council now. To learn more about Council activities, contact us at 212-768-7277 ext. 1431, or fvicencio@the-dma.org.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
| Resources | Links & Tools | Advocacy | White Papers |
| MTS White Papers | Statistics | Articles |
How the new postal rate-making process affects catalogers, Part 1 of 2
Is There Light at the End of the Postal Tunnel?
Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Contextual Marketing, 2008 Coremetrics
Current Economic Trends in Direct Marketing
Quarterly Business Review, Quarter 4, 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review - Q3 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review, Q2 2007, September 2007
Current Economic Trends in Direct Marketing
Increasing Campaign Effectiveness by Meeting Customer Expectations for Relevant, Target Messaging
Marketing Automation and the Enterprise Opportunity, Winterberry Group, 2007
"Marketing Revolution" Afoot As Automation Solutions Enable More Efficient, Effective Campaign Planning and Execution
Building A Performance Measurement Culture in Marketing
Business Trends Are Driving The Need for A Marketing Performance Measurement (MPM) Culture Within Marketing
Measuring Up, Unica, 2007
Building A Culture of Marketing Performance Using Marketing Resource Management (MRM)
Web 2.0 and Rich Internet Applications, Unica, 2007
How Today's Marketers Can Anticipate, Understand and Help Their Companies Profit From Web's Transformation
Privacy Promise – DMA Member Compliance Guide
USPS Resource
E-Commerce Integrity Resource Center
DMA Policy Generators
Email Glossary
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
Data Security
DMA Corporate Responsibility
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
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