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Join our Linked In group: www.linkedin.com/groups: DMA Marketing Technology Council
Be sure to include the SPECIAL COUNCILS TRACK of sessions during DMA11 in Boston this October! Case studies, technology updates, open meetings, networking, DMA Council Awards Presentations and 2011 Review and so much more. The entries are rolling in for the 2011 DMA Innovation Awards, and the competition is fierce! Think you have a trailblazing technology or outstanding creation that can compete? We’re looking for outstanding advances in marketing technology from the very best in the business. Find our more and a list of previous winners: www.the-dma.org/innovationawards.
OPEN PHONE CALLS- Easy and convenient, facilitated topical phone calls for members only will begin soon! HELP US SELECT THE SCHEDULE OF TOPICS! TAKE OUR QUICK SURVEY
| 02/08/2012 | What You Need To Know About Mktg in the EU and Its Changes | Webinar | Register Now! |
| 02/15/2012 | "SOLD OUT" Best Practices in Translating Data Into Insights | Webinar | Register Now! |
| 02/22/2012 | How You Can Measure Return on Ad Spend With Better Modeling | Webinar | Register Now! |
| 03/20/2012 | Updates in Self-Regulation | Webinar | Register Now! |
| 03/22/2012 | Mobile Marketing Day 2012 | New York, NY | Register Now! |
| 05/15/2012 | Nonprofit Policy: Legislative and Regulatory Threats | Webinar | Register Now! |
| 07/17/2012 | State Legislative Update | Webinar | Register Now! |
About the Marketing Technology Council
The Marketing Technology Council will provide a resource that represents, educates and communicates the benefits of technology enabled marketing, creating the most efficient and effective marketing processes that deliver superior shareholder and customer value.
The Marketing Technology Council serves...
· End Users (Marketers and Service Providers) - Best practices & knowledge sharing; Adoption & change management
· Providers (Service Providers and Marketing Technology Companies) -- Industry evolution & direction; Feedback on current & future business needs for product development
The Marketing Technology Council creates events and activities that focus on the five pillars of DMA Member services: Education/Competency, Networking, Advocacy, Branding and Research/Market Intelligence.
Marketing Technology Council Member Benefits
To view the roster with access to online member profiles, you must sign on as a Marketing Technology Council member.
Council Events
The Marketing Technology Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.
Free Virtual Seminars and Exclusive Discounts – Marketing Technology Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.
Personal Visibility – Marketing Technology Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.
News & Information
News Summary
DMA Daily Digest, a summary of today's industry news from trade publications and national media. This is also available as an e-mail newsletter.
Newsstand
Industry news and articles about how to do better direct marketing.
DMA Announcements
Learn about what is happening at The DMA. This contains association news and product announcements of interest to DMA members. This also includes announcements from the MyDMA e-mail newsletter.
DMA Press Releases
The official word from DMA, this list of all DMA Press Releases will keep you informed.
Upcoming Events
For more information and to register for any DMA virtual seminar, visit DMA List of Events.
RECORDED VIRTUAL SEMINARS - FREE TO COUNCIL MEMBERS
Cut Through the Clutter of Contextual Marketing - July 24, 2008
Free Access to July 24, 2008 Recorded Virtual Seminar Sponsored by the DMA Marketing Technology Council and Coremetrics Create Your Web Analytics 2009 Action Plan – December 3, 2008 Free Access to December 3, 2008 Recorded Virtual Seminar. Provided to you FREE by the following sponsors: the DMA Analytics Segment and Coremetrics.
White Papers
February, 2008 - Contextual Marketing by Coremetrics
January, 2009 - The Value of a Strategic Assessment
Provided by Marketing Transformation Services, Inc. in Conjunction with Marketing Technology Council
Avoid common pitfalls and ensure the success of your marketing automation initiative by following the simple tips laid out in this paper. By following the methodology of a 'strategic assessment', you can be sure to maintain a focus on your objectives, achieve alignment of your stakeholders, define a long-term roadmap for your organization, and measure your progress along the way.
To download a copy, please go to “Resources Section” of this website.
“State of the Agency: Digital Marketing and the Technology Driven Ecosystem,” Brought to you by Winterberry Group and the DMA Marketing Technology and DM Agency Councils.
This white paper entitled “State of the Agency: Digital marketing and the Technology Driven Ecosystem,” explores the challenges and changes impacting agency/client relationships in the digital world and the role that marketing automation will play in strengthening these relationships in the future. Building on feedback compiled through dozens of interviews with senior-level agency executives and marketing technology providers, this study aims to address the following questions:
· Given the new demands of the “digital world,” how has the recent rise in media complexity impacted agency/client relationships and structure?
· What new service, financial and technology challenges are agencies facing in order to meet marketer expectations? How are agencies restructuring to resolve these challenges?
· What role have marketing automation technologies played to date in facilitating and/or optimizing agency processes? What is the current level of demand and adoption?
· How will marketing service providers interact with one another in the future to best service their clients?
Each white paper introduced will be re-developed into a webinar and offer it free to Marketing Technology Council members.
Maximize your DMA membership and JOIN the Marketing Technology Council now. To learn more about Council activities, contact us at membership@the-dma.org
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
| Resources | Links & Tools | Advocacy | White Papers |
| MTS White Papers | Statistics | Articles |
How the new postal rate-making process affects catalogers, Part 1 of 2
Is There Light at the End of the Postal Tunnel?
Plan for a CPI-based rate increase around 3 percent next spring, Part 2 of 2
Decade of Data
10 years of Vertis Customer Focus on Media habits and buying behavior
Contextual Marketing, 2008 Coremetrics
Current Economic Trends in Direct Marketing
Quarterly Business Review, Quarter 4, 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review - Q3 2007
Current Economic Trends in Direct Marketing
DMA Quarterly Business Review, Q2 2007, September 2007
Current Economic Trends in Direct Marketing
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
Choosing the Right Email Service Provider
The ClickMail Marketing 2010 Guide to Choosing the Right ESP: The top 19 factors to consider when shopping for a top tier ESP. Your ESP choice will have a huge impact on your marketing success. Use this guide when reviewing potential email providers...
The Value of a Strategic Assessment
Avoid common pitfalls and ensure the success of your marketing automation initiative by following the simple tips laid out in this paper.
Contextual Marketing, Coremetrics, 2008
Increasing Campaign Effectiveness by Meeting Customer Expectations for Relevant, Target Messaging
Marketing Automation and the Enterprise Opportunity, Winterberry Group, 2007
"Marketing Revolution" Afoot As Automation Solutions Enable More Efficient, Effective Campaign Planning and Execution
Building A Performance Measurement Culture in Marketing
Business Trends Are Driving The Need for A Marketing Performance Measurement (MPM) Culture Within Marketing
Measuring Up, Unica, 2007
Building A Culture of Marketing Performance Using Marketing Resource Management (MRM)
Web 2.0 and Rich Internet Applications, Unica, 2007
How Today's Marketers Can Anticipate, Understand and Help Their Companies Profit From Web's Transformation
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
DMA’s Commitment to Consumer Choice
Privacy Promise – DMA Member Compliance Guide
USPS Resource
E-Commerce Integrity Resource Center
DMA Policy Generators
Email Glossary
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
Wall Street Reform and Consumer Protection Act
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Politically Direct e-Newsletter
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor
Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.
Data Security
DMA Corporate Responsibility
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.
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