Welcome to the DMA Marketing Technology segment portal! This portal features relevant and timely information on events, as well as news, resources, useful links, white papers, and much more!  ADD IT TO YOUR FAVORITES and please email membership@the-dma.org with your thoughts and suggestions on content and features you would like to have access to! 

MARK YOUR CALENDARS

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

For more information and to register for any DMA virtual seminar, visit DMA List of Events.

###

Monthly OPEN PHONE CALLS- Easy and convenient, facilitated topical phone calls for members only will begin soon!  HELP US SELECT THE SCHEDULE OF TOPICS!  TAKE OUR QUICK SURVEY

White Papers

 The Value of a Strategic Assessment

Provided by Marketing Transformation Services, Inc. in Conjunction with Marketing Technology Council

Avoid common pitfalls and ensure the success of your marketing automation initiative by following the simple tips laid out in this paper. By following the methodology of a 'strategic assessment', you can be sure to maintain a focus on your objectives, achieve alignment of your stakeholders, define a long-term roadmap for your organization, and measure your progress along the way.

 To download a copy, please go to “Resources Section” of this website. 

RECORDED VIRTUAL SEMINARS - FREE TO COUNCIL MEMBERS 

 Cut Through the Clutter of Contextual Marketing  - July 24, 2008

Free Access to July 24, 2008 Recorded Virtual.
Provided to you by the following sponsors: the DMA Analytics Segment and Coremetrics.

Create Your Web Analytics 2009 Action Plan – December 3, 2008

Free Access to December 3, 2008 Recorded Virtual Seminar.

Provided to you by the following sponsors: the DMA Analytics Segment and Coremetrics.

 About the Marketing Technology Council

The Marketing Technology Council will provide a resource that represents, educates and communicates the benefits of technology enabled marketing, creating the most efficient and effective marketing processes that deliver superior shareholder and customer value.

The Marketing Technology Council serves...

·     End Users (Marketers and Service Providers) - Best practices & knowledge sharing; Adoption & change management

·     Providers (Service Providers and Marketing Technology Companies) -- Industry evolution & direction; Feedback on current & future business needs for product development

The Marketing Technology Council creates events and activities that focus on the five pillars of DMA Member services:  Education/Competency, Networking, Advocacy, Branding and Research/Market Intelligence.

Marketing Technology Council Member Benefits

Membership Roster

To view the roster with access to online member profiles, you must sign on as a Marketing Technology Council member.

Council Events

The Marketing Technology Council members meet regularly, networking and sharing their knowledge with one another. Educational seminars, virtual seminars, and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting analytic research.

Free Virtual Seminars and Exclusive Discounts – Marketing Technology Council Members enjoy free Virtual Seminars and exclusive discounts to Conferences, Seminars, Networking Receptions and other Council Sponsored events – all led by individual thought leaders. Discounts can be up to $100 off the DMA member price for Council sponsored events.

Personal Visibility – Marketing Technology Council membership provides opportunities to raise your personal visibility as a direct marketing professional practitioner and enhance your reputation as a trusted community leader.

News & Information

News Summary
DMA Daily Digest, a summary of today's industry news from trade publications and national media.  This is also available as an e-mail newsletter.

Newsstand
Industry news and articles about how to do better direct marketing.

DMA Announcements
Learn about what is happening at The DMA.  This contains association news and product announcements of interest to DMA members.  This also includes announcements from the MyDMA e-mail newsletter.

DMA Press Releases
The official word from DMA, this list of all DMA Press Releases will keep you informed.  

Upcoming  Events  

DMA `09 - San Diego, CA - October 17-22

If there's one show you go to this year, make it DMA 09!  DMA09 has it all: The latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers:  Join Scott Monty, Global Digital and Communications Manager, Ford Motor Company as he discusses how social media touches many facets of Ford’s business, and how his role is to ensure consistency across all of them.

For more information and to register for any DMA virtual seminar, visit DMA List of Events.

RECORDED VIRTUAL SEMINARS - FREE TO COUNCIL MEMBERS 

Cut Through the Clutter of Contextual Marketing  - July 24, 2008

Free Access to July 24, 2008 Recorded Virtual Seminar

Sponsored by the DMA Marketing Technology Council and Coremetrics 

Create Your Web Analytics 2009 Action Plan – December 3, 2008   

 White Papers

February, 2008 - Contextual Marketing by Coremetrics

January, 2009 - The Value of a Strategic Assessment
Provided by Marketing Transformation Services, Inc. in Conjunction with Marketing Technology Council

Avoid common pitfalls and ensure the success of your marketing automation initiative by following the simple tips laid out in this paper. By following the methodology of a 'strategic assessment', you can be sure to maintain a focus on your objectives, achieve alignment of your stakeholders, define a long-term roadmap for your organization, and measure your progress along the way.

To download a copy, please go to “Resources Section” of this website.

 “State of the Agency: Digital Marketing and the Technology Driven Ecosystem,” Brought to you by Winterberry Group and the DMA Marketing Technology and DM Agency Councils.

This white paper entitled “State of the Agency: Digital marketing and the Technology Driven Ecosystem,” explores the challenges and changes impacting agency/client relationships in the digital world and the role that marketing automation will play in strengthening these relationships in the future. Building on feedback compiled through dozens of interviews with senior-level agency executives and marketing technology providers, this study aims to address the following questions:

·         Given the new demands of the “digital world,” how has the recent rise in media complexity impacted agency/client relationships and structure?

·         What new service, financial and technology challenges are agencies facing in order to meet marketer expectations? How are agencies restructuring to resolve these challenges?

·         What role have marketing automation technologies played to date in facilitating and/or optimizing agency processes? What is the current level of demand and adoption?

·         How will marketing service providers interact with one another in the future to best service their clients?

Download White Paper Here

 Each white paper introduced will be re-developed into a webinar and offer it free to Marketing Technology Council members.  

 Maximize your DMA membership and JOIN the Marketing Technology Council now. To learn more about Council activities, contact us at membership@the-dma.org

Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.