WELCOME!

The much-anticipated DMA Travel & Hospitality segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our Travel & Hospitality members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Terri Bartlett at tbartlett@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!

NOW AVAILABLE - THE LIBRARY OF ECHO AWARD CASE STUDIES

Every year, the DMA International ECHO Awards honor the best direct/interactive campaigns of the year. Now these information-rich case studies are available online, for purchase, to inspire your next campaign.

You’ll be able to read the marketing strategies, deep dive into the media selection and tactics, click around the creative, and see results.

Visit ECHO Library – www.omnicontests3.com/dma/omnigallery/search

Search the ECHO Award Case Study Library by:

• Award level
• Business category
• Campaign Name
• Media

Special offer to DMA Members

From now until January 31, 2009

ALL case studies in this Library of ECHO Excellence are available FREE!

Visit these links for more details:

www.omnicontests3.com/dma/omnigallery/search

www.dma-echo.org

UPCOMING EVENTS

Create Your Web Analytics 2009 Action Plan

Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online

FREE Virtual Seminar

Sponsored by the DMA Analytics Council and Coremetrics

Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.

Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.

Attend this virtual seminar to learn:

• Best practices for setting-up a web analytics practice, including which data to collect and which to forget
• Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
• How to use visitor segmentation to answer your business questions
• What additional data sources can supplement your analytics data for deeper customer analysis

WELCOME!

 The much-anticipated DMA Travel & Hospitality segment portal is HERE! These web pages feature relevant and timely information on events, as well as news, resources, useful links, white papers, and much more! This portal replaces our existing Council pages and is our continued commitment to serving and connecting our Travel & Hospitality council members in a more significant and substantive way! ADD IT TO YOUR FAVORITES and please email Theresa (Terri) Bartlett at tbartlett@the-dma.org with your thoughts and suggestions on content and features you would like to have access to!

 The goal of The DMA Travel & Hospitality Council is to provide a forum for disseminating information, networking among peers a sharing best practices, all of which will enable marketing professionals in the travel and hospitality industry to excel in their positions and provide best of breed thinking to their companies. The Council serves those professionals concerned with integrating and enhancing their current marketing media mix with direct and online marketing techniques.

    Travel & Hospitality Council Member Benefits 

 Membership Roster

To view the roster with access to online member profiles, you must

sign on as a Travel & Hospitality Council member.

Council Events

 Travel & Hospitality Council members meet regularly, networking and sharing their knowledge with one another. Educational virtual seminars and events such as the Annual Conference keeps Council members up-to-date on the latest developments in the travel and hospitality industry.

In addition, you can attend DMA events sponsored by the Travel & Hospitality Council at a special discounted rate for Council members.

UPCOMING TRAVEL & HOSPITALITY SEGMENT EVENTS

Create Your Web Analytics 2009 Action Plan

Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online

Sponsored by the DMA Analytics Council and Coremetrics

Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time. Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.

Attend this webinar to learn:

• Best practices for setting-up a web analytics practice, including which data to collect and which to forget
• Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
• How to use visitor segmentation to answer your business questions
• What additional data sources can supplement your analytics data for deeper customer analysis

REGISTRATION:  FREE

Online:

Register Now

News & Information

 View DMA news and announcements important to travel practitioners. Access is exclusively for members of the Travel & Hospitality Council.

Joining The DMA Travel & Hospitality Council

Maximize your DMA membership and JOIN the DMA Travel & Hospitality Council now. To learn more about Council activities, contact Terri Bartlett at 212-768-7277 ext.651 or, email at tbartlett@the-dma.org

In addition, you can attend DMA events sponsored by the Travel & Hospitality Council at a special discounted rate for Council members.