Council Events and Free Webinars

Free Council Webinar: DMA Councils Regulatory and Legislative Update

February 23, 2:00 pm - 3:00 pm (EST)

Join key members from DMA's Government Affairs team, along with experts from the member community as we review the key regulatory and legislative issues facing marketers. This quarterly update will address Consumer Financial Protection Agency. Learn what it is, how it may be regulated and how DMA is representing this issue with the FTC and congress.

Free Council Webinar: Introduction to Mobile Marketing

February 25, 2:00 pm - 3:00 pm (EST)

Join Michael Ahearn, VP Marketing Strategy, iLoop Mobile as he discusses how Mobile Marketing is the "set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network" (Mobile Marketing Association, 2009) and is building roots in the strategies, plans and budgets of marketers everywhere. Significant evidence demonstrates that when mobile marketing is effectively employed as part of a multi-channel and direct marketing strategy, it generates tangible and measurable results. Results that get better ROI than campaigns without mobile.

Free Council Webinar: New Rules for Testimonials/Endorsements & Advance Consent Marketing

February 25, 3:00 pm - 4:30 pm (EST)

Do you know the new rules for using testimonials and endorsements in traditional and new media, including blogging and tweeting? Do you know the rules for advance consent marketing and post-transactions online, offline and via mobile/telephone? Whether you market online or by mail, telephone or radio -- it is essential to stay up-to-date with the latest changes in the DMA's Guidelines and the law.

Join us for a special compliance webinar on the new rules for testimonials and endorsements, as well as for advanced consent marketing.  Sponsored by the DMA's Corporate & Social Responsibility (CSR) department, this special compliance webinar will be led by experts in DMA's Government Affairs team.  The webinar is free and critical for all DMA members, whether you are a new or long-time DMA member!

Mobile Marketing Day 2010

March 4, 8:00 am - 5:00 pm (EST)

Join Conference keynote Alex Barza, Mobile Ad Sales, Google for Google’s Take on Mobile: Market Potential, Strategy and Case Studies.  You will also hear from leading experts from R/GA, Harte Hanks, Neustar, Netbiscuits, and many, many more!  Finally…be sure to attend "Legal Do's and Don'ts" with our legal experts and find out exactly what you can and cannot do with mobile.

Mobile Marketing is the new face of Direct it encompasses the best of both worlds: Internet marketing's interactivity with traditional direct marketing's accountability and ability to track ROI. While many marketers tap mobile for brand-related advertising, most of them expect to generate leads from click-throughs, registrations, click to call and SMS text opt-ins for alerts and offers. Attend this day-long session to convince yourself that mobile is the new face of direct.

Join our Linked In group:  www.linkedin.com/groups: DMA Travel and Hospitality Council

Call for Council Committee members:  Volunteers needed to help produce sessions and activities for this group.  Contact us for more information. 

SHOWCASE YOUR BRAND – GAIN VISIBILITY IN YOUR MARKET SPACE!
As a DMA Travel & Hospitality Segment Sponsor you'll have the opportunity to connect with leading marketers and segments. This is the perfect opportunity to get your company message and sales/marketing executive team in front of the right audience. Take your company to new levels of success through a highly-visible sponsorship.

To learn about the benefits of becoming a DMA Travel & Hospitality Segment Sponsor, contact membership@the-dma.org

 Travel & Hospitality Council

The goal of the DMA Travel & Hospitality Council is to provide a forum for disseminating information, networking among peers a sharing best practices, all of which will enable marketing professionals in the travel and hospitality industry to excel in their positions and provide best of breed thinking to their companies. The Council serves those professionals concerned with integrating and enhancing their current marketing media mix with direct and online marketing techniques.

     Travel & Hospitality Council Member Benefits 

 Membership Roster

To view the roster with access to online member profiles, you must

sign on as a Travel & Hospitality Council member.

Council Events

 Travel & Hospitality Council members meet regularly, networking and sharing their knowledge with one another. Educational virtual seminars and events such as the Annual Conference keeps Council members up-to-date on the latest developments in the travel and hospitality industry.

In addition, you can attend DMA events sponsored by the Travel & Hospitality Council at a special discounted rate for Council members.

UPCOMING EVENTS

For more information and to register for DMA virtual seminars, visit DMA List of Events.