Donna Baier Stein President, Baier Stein Direct

Donna has been a direct marketing copywriter for 25 years. Her clients have included Hallmark Cards, American Express, Sprint, Travel & Leisure, GEICO, Fidelity, Time-Life, World Wildlife Fund, Eating Well magazine and many others. Her work has won CAPLES, MAXI, AMBIT, and other awards, including 2003 Direct Marketer of the Year by the New England Direct Marketing Association. She is the author of Write on Target!, which is widely used in university and college marketing programs and also among DM practitioners, as well as The New Marketing Conversation. In addition, Donna is a frequent lecturer on direct marketing and copywriting and writing.