Advanced B-to-B Seminar: Building High Performance B-to-B Lead Generation & Management Systems

Russell Kern Founder & CEO The Kern Organization

Russell is a 20+ year direct response veteran and is recognized as one of the industry’s top practitioners, authors and educators. Russell is an expert at B-to-B and B-to-C direct marketing, having created well over a thousand lead generation, traffic generation, event attendance generation, direct sales and cross sell marketing programs for Fortune 500® clients in technology, financial services, healthcare, manufacturing, and agriculture. A portion of Russell’s expertise is presented in his book, S.U.R.E.-Fire® Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-Line Success.

James Obermayer Vice President of Sales AdTrack Corporation

Well known author of the book Sales and Marketing: 365 Tips, Tricks and Tactics for Making More Money All Year Long, James Obermayer has a wealth of client and service side experience. Currently Vice President of Sales for AdTrackCorporation, Jim has been Vice President of Sales for Kern Direct, Vice President of Worldwide Sales for Stac, Inc., and Executive Vice President of Inquiry Handling Services. He has also been the Principal of his own consulting firm, Sales Leakage Consulting.

David Cook Director, Concentrix
Telemarketing

David Cook is responsible for sales and strategic business alliances for this integrated marketing services company. Mr. Cook brings 15 years executive leadership in the telecommunications and service bureau industries. Prior to joining Concentrix in 2002 David held executive sales positions at The Sutherland Group where he was responsible for worldwide sales of IT & Telecommunications services.

Joshua Stylman Managing Partner, Reprise Media
Search Engine Optimization

As Managing Partner and co-Founder, Joshua oversees all aspects of the organization, from technology and product marketing to media management and sales. Joshua calls on more than a decade of experience in building and diversifying revenue streams for new media companies. Prior to co-founding Reprise Media, Joshua was Vice President of Business Development at Ask Jeeves, a leading search engine, where he worked on extending Ask Jeeves' revenue streams through the development of partnerships with media and technology companies. Joshua also oversaw Ask Jeeves' Syndication business, distributing their search technologies and monetization tools to other web sites, including MSN, About.com, and Lycos.

Bill Herr Vice President, Sales and Marketing, The Kerr Organization
Integrating Sales and Marketing Plans

Bill Herr is responsible for new business development for The Kern Organization, an integrated direct marketing agency headquartered in Woodland Hills, California. Mr. Herr's background includes 23 years of sales, marketing and consulting experience in the B-to-B direct marketing industry. In his early career, Mr. Herr held sales positions with Addressograph/Farrington and Cheshire/Xerox then as Vice President of Marketing for the San Francisco direct marketing firm Snyder/Newell and the Denver franchise firm, The Packaging Store.