B-to-B Direct Marketing From A-Z Seminar

Led by Ruth Stevens and Cyndi W. Greenglass, real B-to-B experts who are masters at making direct marketing work in the B-to-B world, you will learn how to save money, increase sales and improve your entire marketing and sales strategy.

How can you drive sales and sales leads ... manage costs ... and make your B-to-B marketing programs even more effective and accountable? For an increasing number of B-to-B marketers, the answer is direct marketing. In this seminar, you'll learn how to develop effective creative, construct offers, select lists, test, build databases, set budgets, measure results, and much more. This comprehensive seminar will help you avoid costly mistakes and ensure the best results. Plus, you will also share and learn from your peers in an interactive, highly engaged environment.

Please Note: This seminar is only available as an In-House seminar. For more information about DMA’s In-House Training Program visit www.dmainhouse.org, call our in-house training manager at 212.768.7277, ext.1609, or email inhousetraining@the-dma.org. To request an In-House Training brochure, click here.

Who Should Attend

Don’t miss this comprehensive workshop that will enhance your B-to-B marketing success. Especially if you are:

A B-to-B marketer looking for a skills update to compete in today’s rapidly changing marketplace
A B-to-B marketer who recognizes the benefits of using direct marketing
A B-to-C direct marketer who is moving into the B-to-B marketplace

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!