B-to-B Direct Marketing From A-Z Seminar

Ruth P. Stevens President, eMarketing Strategy

Ruth P. Stevens consults on customer acquisition and retention for both consumer and Business-to-Business clients. She has held direct marketing positions at Time Warner, Ziff-Davis, and IBM, as well as two Internet start-up companies. Ruth teaches graduate students at NYU and Columbia Business School, and is past chair of DMA Business-to-Business Council. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. Ruth is the author of DMA's Lead Generation Handbook and Trade Show and Event Marketing.

Cyndi W. Greenglass President, Agency Services Diamond Marketing Solutions Inc.

Cyndi is President, Agency Services at Diamond Marketing Solutions Inc., an integrated, full service direct marketing company offering end-to-end direct marketing solutions. With 20 years direct marketing experience, Cyndi has designed, implemented, and managed innovative business-to-business and consumer database projects for companies including Citicorp Diners Club, Household Finance, Lands' End, Kellogg School of Management, and Lexmark International.