Direct Marketing Institute
Learn the essentials of direct mail and direct marketing
by
attending the best-selling direct marketing seminar in America.
Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income. This course will save your company many times more than the cost to attend.
DMA's Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.
Whether you market to business or consumers, this seminar will cover all the core areas of direct marketing - from the basics to the latest concepts - in an easy-to-understand manner. Plus, you'll take home a complete notebook packed with concepts and examples covered in the seminar - this will become the most valuable reference in your direct marketing library.
Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, copywriting and internet - then the 3-day Institute is for you.
If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing. If you would like information about our 2-day Basics of Direct Marketing Seminar, please click here.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.
Benefits of Attending
In three information packed days, you will:
-
Gain a broad-based understanding of DM, covering key issues of
Cardinal Principles, media, offers, creative, list/database and
targeting, and research/testing, with an emphasis on mail and
internet.
Take home a "best practices" understanding of direct marketing, and
a context for making decisions in order to avoid common mistakes
"Fast forward" your learning curve, your productivity for your
employer, and your career advancement
Who Should Attend
-
Planners
Supervisors
New employees
Copywriters
Account executives
Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession.
Why Should You Attend
-
Earn a "DM Degree" in only 3 days of intensive classroom instruction - great
training for you and your staff.
Sharpen your skills, expand your expertise, and update your knowledge the seminar is a great in-depth course for beginners and a refresher for experienced DM professionals.
Speed up your learning curve ... your productivity... and your career advancement.
Broaden your understanding of DM get up-to-date on key issues and principles of media. offers, creative, list/database and targeting, research and testing with an emphasis on mail and Internet.
DMA's Direct Marketing Institute provides you with the proven tools and techniques needed to jump start your direct marketing career.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Direct Marketing Agency Council, Business-to-Business Council, and EMail Experience Council.
Institute Leader(s)
Institute Outline
Registration, Dates, Locations
ADVANCE YOUR CAREER WITH A CERTIFICATE IN DIRECT MARKETING
This seminar is part of DMA’s Certificate in Direct Marketing. Through a wide variety of intensive and highly acclaimed seminars, such as this one, you can earn credits toward DMA’s Certificate in Direct Marketing. It’s that easy. Don’t wait to grab ahold of your future. Enroll today!
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
| DMA Member: | $1,499 |
| Non-Member: | $1,799 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | 100% refund or account credit |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
© Direct Marketing Association | Privacy Statement