Quick Start to Business Blogging

The newest addition to DMA’s Online Education –
This course will get you started as a business blogger and keep you going!

Many organizations have made a strong effort to better connect with and retain customers by using blogs as their primary form of communication. But how well do marketers really know how to leverage this fast growing medium?

This course will provide an overview of blogging as well as a practical guide to developing a business blog that can help companies better build relationship and community among their customers, improve search engine visibility, and provide information in a format that today’s consumers will respond positively to. And you can learn all of this from the convenience and ease of your own computer!

Benefits of Participating

Feature components of this course include:

Trends in blogging
Examples of practical business blogs
Blog usability characteristics, anatomy, and RSS
Three major types of blog software
Elements of a blog strategy
Steps necessary to source, organize, optimize, and promote blog content
Do’s and Don’ts of blogger relations
Measurement tools to determine blog performance

Who Should Participate

This training is valuable for business professionals working in:

Marketing
Product management
Product development
Public relations
Sales
Customer service

Business bloggers are passionate about their company, products, and engaging with customers

Why You Should Participate

This course is ideal for small and large businesses that have not yet taken advantage of the unique marketing opportunities of social networks and blogs. Businesses of all sizes are quickly realizing that blogs can have a dramatic effect on their ability to reach their target audience.

There are so many ways to connect with customers: blogging, social networking, content sharing, videos, images and podcasts. Attend DMA’s Social Media Smarts Seminar and in two-days you’ll leave with cutting-edge skills for brand monitoring and reputation management, to keep your name positive in every social media channel. Through lively discussions and interactive exercises, you’ll demystify social media marketing.

Continuing Education Units Awarded

Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.

Registration Rates

DMA Member:	$399
Non-Member:	$499

Registration rates are subject to change.

See information on how to join DMA.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you must cancel your registration, please contact DMA Customer Service within 24 hours of your first log-in to the distance learning program for a full refund or account credit. Cancellations will not be accepted after the 24 hour period.

Refund Policy

You will be 100% satisfied with what you learn or we will refund your course fee in full.* We can afford to make this offer because we know that this program will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 10 business days of purchase.