Marketing and Sales by Phone

Ever been on the receiving end of “bad phone?” How about your prospects? What do your company’s calls sound like? Are they well-spoken or just plain silly? Is there an accurate, clear reason for the call or a muddled pitch? Would you accept the calls your own reps are making? Would your CEO? How about your number one prospect?

Word choice and verbal delivery can either enhance or wreck a marketing or sales message. What you say and how you say it does make a difference. The scary thing is that many marketing and sales people do not realize what they are saying or know how they sound. That’s why this session is so valuable to your businesses’ success. You’ll know what to avoid, what to say, and some original research and experience about how prospects and customers react to spoken words. And you’ll learn a few profitable heresies that can make your calls distinctive, welcome, and successful!

Learning Points:

Identify the self-defeating language in your marketing and sales repertoire and begin to replace it with more positive and appropriate verbiage
Favorably differentiate your company’s call approaches and content, increasing the likelihood of your calls being accepted and your messages considered
Influence your prospects and customers to take the next step toward the sale

Michael A. Brown, President, Business To Business By Phone

Michael A. Brown is known internationally as the B-to-B By Phone® expert. Since 1986, his consulting and training clients include a "who's who" of successful business marketers, from startups to the Fortune 100. He has been a top-rated speaker at the Direct Marketing to Business conference and at corporate marketing and sales meetings. Michael is one of B-to-B magazine’s Who’s Who Top 100.

Ways to Register

Online:	Register Now
Fax:	212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

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Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}