The DMA Certificate in Direct Marketing

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The DMA Certificate in Direct Marketing

DMA's Certificate Program seminars are taught by accomplished, world-class professionals who use case studies, team projects, and competitive analysis to present an array of learning experiences that will impact your on-the-job performance. These professionals come from Fortune 500 companies and are skilled trainers, established professors, and high-profile executives who are experts within their fields.

CERTIFICATE PROGRAM COURSES:
DMA's Certificate in Direct Marketing consists of four courses. Two of the courses are required and two are to be chosen from a list of electives. The electives are in four categories and only one may be chosen from each category.

BONUS: As a participant in this program you will receive a 10% discount off of the published prices for each of the below seminar courses.

Click here to download a PDF of the Certificate Program brochure.

Required Courses

Direct Marketing Institute
This is a concise, yet in-depth, three-day course for beginners who want to understand the basics of direct marketing. And a great refresher for experienced direct marketers who want to sharpen their skills, expand their expertise and update their knowledge.

Database Marketing - Choose your learning format
In Person: This two-day seminar looks at how database marketing enables the marketing function to effectively integrate its efforts with the information technology, quantitative analysis, finance, and merchandise functions. Many other educational sources teach you only certain faces of database marketing. This is the only seminar that links them all together.

Online: This interactive online seminar features the same powerful information presented in our in-person Database Marketing Seminar. Enjoy the benefits of learing this valuable material at your own pace - when it's most convenient for you!

Elective Courses
(Choose two, only one from each category)

Category	Title
Analytics:	Direct Marketing Math & Finance You'll learn how to calculate all the critical measures of response and profitability. In addition, this course will examine some of the special arithmetic that applies to B-to-B, lead generation and conversion, continuity marketing, and catalog item sales. Statistics and Modeling for Direct Marketers This seminar has been designed to teach you how to better understand and evaluate direct marketing statistics and make truly informed decisions about your critical marketing practices.
Creative:	Creative Direct Marketing Strategies This seminar focuses on creative strategy, without which you could produce a direct mail piece or advertisement that is well-written, artfully designed, and beautifully executed, but fails miserably in the marketplace. Secrets of Copywriting: Fundamentals for Direct Marketing This fundamental seminar uses exercises, case studies, and real-life examples to help you streamline your copy and get the results you want — in print and online — improving both immediate response and lifetime value. Advanced Copywriting: The Fine Points of Writing In this exclusive seminar, you'll learn how to improve your diction, sentence structure, imagery, coherence, and description and how to avoid unnecessary repetition. You’ll also learn to elevate your style and enhance your persuasiveness.
Interactive:	Comprehensive E-Mail Marketing Strategies This concentrated session will teach you how to develop winning email marketing strategies for acquiring and retaining valuable customers in a world revolving around new legislative restrictions and spam blockers. NEW Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture This timely 2-day seminar provides a comprehensive view of what’s working in Web marketing – from the technical design of the site -- through creative and SEM content development -- to analytics and measurement. Based on years of research and results, this course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost Web site ROI.

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